---
title: "Trend — small hooks - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/small-hooks/trend"
last_updated: "2026-07-31T12:34:02.808Z"
locale: en
meta:
  description: "Niche score 50/100 · £36K/yr market · 92K searches/yr. Prices mostly outside the sweet spot ($2.48–$5.73) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £36K/yr market · 92K searches/yr. Prices mostly outside the sweet spot ($2.48–$5.73) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — small hooks - Flapen"
---

# **small hooks**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.48–$5.73) keeps it on the watch list.

Market size 9Growth 47Conversion 88Competition 50Returns 98Price range 0Avg price 11Brand share 76Review moat 38Quality gap 58

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+17.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,716.93**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£3.79**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£36K**

£36K/yr · 92K searches

**Price range**

**Bad****£2.48–£5.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")