---
title: "Skirting Board — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/skirting-board"
last_updated: "2026-07-31T10:55:55.524Z"
locale: en
meta:
description: "Niche score 52/100 · £56K/yr market · 517K searches/yr · £13.73 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £56K/yr market · 517K searches/yr · £13.73 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skirting Board — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **skirting board**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 14Growth 14Conversion 10Competition 82Returns 61Price range 70Avg price 64Brand share 92Review moat 86Quality gap 86
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****288.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****£2.61–£44.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.73**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£56K**
£56K/yr · 517K searches
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, skirting board is a £56K/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skirting board market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£69K–£82K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **73%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**43%**
Top 20: 94%
**Top-5 click share**
**33%**
Top 20: 81%
**Open market**
**50%**
- Virtual Plastics10% - Orac Decor10% - Gaahing9% - Zayejod7% - Generic7% - Storystore7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/skirting-board/trend)
## **Top skirting board search terms**
- **skirting board**192K/yr-19.1%0.4% conv. - **skirting board covers**122K/yr-25.2%0.4% conv. - **pvc skirting board**27K/yr-24.0%0.6% conv. - **plastic skirting board**28K/yr-21.7%0.7% conv. - **skirting board wooden**10K/yr-21.5%0.1% conv. - **skirting boards**14K/yr-24.1%0.2% conv. - **plastic skirting board white**16K/yr-31.7%1.1% conv. - **stick on skirting board**12K/yr-5.7%1.1% conv. - **skirting**12K/yr-11.2%0.5% conv. - **self adhesive skirting board**12K/yr-16.1%1.0% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/skirting-board/search-terms)
## **Top skirting board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gaahing Paintable Baseboard Trim | Peel and Stick Self-Adhesive Design | Caulk and Trim Strips for Floors Wall Base and More 3m x 98mm**Gaahing**£14.83**3.8★838 rev](https://www.amazon.co.uk/dp/B0B2QZXX3V) [2**Storystore Flexible Skirting Board Trim Vinyl Self Adhesive Skirting Board Baseboard Trim for Floor Wall Kitchen and Bathroom (White 10cm(W) x 3m(L))**Storystore**£11.50**4.0★111 rev](https://www.amazon.co.uk/dp/B0DCSK59L1) [3**Skirting Orac Decor SX185 LUXXUS Cascade Cover skirting Decorative Moulding Modern Look White 2m**Orac Decor**£19.22**4.5★116 rev](https://www.amazon.co.uk/dp/B079C9T8DC) [4**Flexible Skirting Board Vinyl 6M 50x20 mm Self Adhesive Skirting Board PVC Wide Soft skirting Covers Baseboard Wall Trim Molding Trim White**VCANIVR**£11.46**4.1★200 rev](https://www.amazon.co.uk/dp/B0F3XCDSMX) [5**UPVC Plastic Trim 95mm x 1m x 5 Pack - White Architrave Skirting Board/Window Finishing Trim**Virtual Plastics**£13.03**4.5★1,930 rev](https://www.amazon.co.uk/dp/B084YQP7DP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GELINTONG Flexible Skirting Board Roll - 100 mm (Length: 3 m White) -Self Adhesive PVC Baseboard Wall Base Molding Trim - Skirting Boards Covers**GELINTONG**£12.31**20 revtoday](https://www.amazon.co.uk/dp/B0DXLBL16Q) [**JSIWOTH Self Adhesive Skirting Board Covers 5cm x 5m Flexible PVC Skirting Board Trim for Floor and Wall White Waterproof Baseboard Moulding for Kitchen Bathroom**JSIWOTH**£12.60**69 rev7mo ago](https://www.amazon.co.uk/dp/B0FSL7L7H6) [**Self-Adhesive Skirting Board Flexible No Drilling Peel and StickBaseboard Molding Trim Easy Assembly DIY Renovation for Wall Kitchen Worktops Bathroom Living Room (White 5m)**mvuenleyog**£16.83**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G25866CW) [**3 Meters Flexible EVA Skirting Board Trim Self-Adhesive Baseboard Molding Trim Peel and Stick Rubber Wall Base Skirting Boards Covers(50mm Wide)**Zayejod**£12.34**3 rev8mo ago](https://www.amazon.co.uk/dp/B0FY52VLDD) [**TranRantic Skirting Board Trim 7cm×8m Self Adhesive Skirting Board Flexible PVC Baseboard Wall Molding Trim Peel and Stick Edging Strip for Floor Wall Kitchen Bathroom (White 50×20mm(W) 8m(L))**TranRantic**£11.03**26 rev9mo ago](https://www.amazon.co.uk/dp/B0FWXB4BQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Meters Flexible EVA Skirting Board Trim Self-Adhesive Baseboard Molding Trim Peel and Stick Rubber Wall Base Skirting Boards Covers(50mm Wide)**Zayejod**£12.34**5.0★**▲ 272%**](https://www.amazon.co.uk/dp/B0FY52VLDD) [**TranRantic Skirting Board Trim 7cm×8m Self Adhesive Skirting Board Flexible PVC Baseboard Wall Molding Trim Peel and Stick Edging Strip for Floor Wall Kitchen Bathroom (White 50×20mm(W) 8m(L))**TranRantic**£11.03**4.0★**▲ 123%**](https://www.amazon.co.uk/dp/B0FWXB4BQM) [**JSIWOTH PVC Quadrant Trim 2.5M Self Adhesive Paintable Skirting Board Moulding DIY Flexible Plastic Corner Trim for Laminate Flooring Wall Ceiling Cabinet Worktop Bath & Tile Edging (W:12mm)**JSIWOTH**£4.72**3.7★**▲ 92%**](https://www.amazon.co.uk/dp/B0FGCPWGTB) [**Self-Adhesive Skirting Board Flexible No Drilling Peel and StickBaseboard Molding Trim Easy Assembly DIY Renovation for Wall Kitchen Worktops Bathroom Living Room (White 5m)**mvuenleyog**£16.83**3.0★**▲ 81%**](https://www.amazon.co.uk/dp/B0G25866CW) [**JSIWOTH Self Adhesive Skirting Board Covers 5cm x 5m Flexible PVC Skirting Board Trim for Floor and Wall White Waterproof Baseboard Moulding for Kitchen Bathroom**JSIWOTH**£12.60**4.3★**▲ 65%**](https://www.amazon.co.uk/dp/B0FSL7L7H6)
**~~View all trending →~~**
## **What buyers say about skirting board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“Easy to use”*
**Quality-Overall**20%
*“High Quality, Noise Reduction and Ease of Installation”*
**Adhesion/Stickiness**12%
*“adheres well”*
**Advertised Vs Actual Product**11%
*“Does the job”*
**Assembly/Installation**5%
*“Easy to install”*
**Size-Overall**5%
*“Fits nicely and looks good”*
**Ease Of Cleaning**4%
*“Easy wipe clean goes on easy and stays on”*
**Value For Money**3%
*“Good value for money”*
**Strength**3%
*“strong easy to use came in handy”*
**Color**2%
*“It is beautifully white”*
### **What buyers complain about **
**Adhesion/Stickiness**45%
*“Poor adhesion”*
**Quality-Overall**15%
*“Bad quality”*
**Size-Overall**8%
*“Not fit for purpose”*
**Functionality-Overall**7%
*“Doesn't work”*
**Value For Money**6%
*“Rather expensive”*
**Durability**3%
*“Didnt hold for no longer than an hour”*
**Paint Quality**2%
*“I hate painting skirting boards”*
**Strength**2%
*“Not as solid as I thought”*
**Water Resistance**1%
*“are not effective in areas that are subject to lots of water”*
**Flatness**1%
*“Wont stay flat”*
### **Top return reasons **
**Size-Overall**41%
**Adhesion/Stickiness**16%
**Quality-Overall**9%
**Functionality-Overall**5%
**Color**4%
**Compatibility-Overall**4%
**Thin**3%
**Advertised Vs Actual Product**3%
**Strength**3%
**Thickness**2%
## **Common questions**
- **Is skirting board profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 44 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the skirting board niche?**
- 28 brands and 34 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in skirting board?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 2.6%.
- **When does demand for skirting board peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the skirting board niche?**
- Listings span £2.61–£44.29; the average listing price is £13.73 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.
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