---
title: "Trend — ski gloves - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/ski-gloves/trend"
last_updated: "2026-07-31T15:03:05.076Z"
locale: en
meta:
  description: "Niche score 55/100 · £219K/yr market · 628K searches/yr · £9.94 avg price. Soft demand (-86.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £219K/yr market · 628K searches/yr · £9.94 avg price. Soft demand (-86.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ski gloves - Flapen"
---

# **ski gloves**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-86.7% this quarter) keeps it on the watch list.

Market size 42Growth 0Conversion 44Competition 91Returns 74Price range 56Avg price 33Brand share 95Review moat 46Quality gap 68

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£1.97–£31.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,880.74**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£219K**

£219K/yr · 628K searches

**Avg price**

**Okay****£9.94**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-86.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")