---
title: "Sink Strainer — £378K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/sink-strainer"
last_updated: "2026-07-31T12:34:20.530Z"
locale: en
meta:
description: "Niche score 50/100 · £378K/yr market · 722K searches/yr. Prices mostly outside the sweet spot ($2.44–$9.79) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £378K/yr market · 722K searches/yr. Prices mostly outside the sweet spot ($2.44–$9.79) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sink Strainer — £378K/yr Amazon UK Niche (2026) - Flapen"
---
# **sink strainer**
**Worth a look**
Shows low returns (1.1%), but prices mostly outside the sweet spot ($2.44–$9.79) keeps it on the watch list.
Market size 54Growth 16Conversion 86Competition 34Returns 92Price range 0Avg price 15Brand share 64Review moat 43Quality gap 70
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£378K**
£378K/yr · 722K searches
**Review moat**
**Okay****2,238.77**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.34**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.44–£9.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sink strainer is a £378K/yr Amazon United Kingdom market (722K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sink strainer market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£320K–£427K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**30%**
- Tomario24% - Toced24% - Ibergrif8% - Anicy6% - ILLUVA5% - wokdada4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
20K15KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/sink-strainer/trend)
## **Top sink strainer search terms**
- **sink strainer**357K/yr-19.2%8.3% conv. - **kitchen sink strainer**97K/yr-22.6%6.4% conv. - **sink plug strainer**60K/yr+6.5%8.1% conv. - **kitchen sink plugs and strainers**18K/yr+8.7%7.0% conv. - **sink strainer plug**24K/yr-35.3%5.5% conv. - **sink food catcher**20K/yr-23.1%5.6% conv. - **sink drainer plug**21K/yr-29.6%6.6% conv. - **sink filter**16K/yr-5.9%4.4% conv. - **drain strainer**9K/yr+77.7%4.0% conv. - **plug hole sink strainer**12K/yr-36.4%9.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/sink-strainer/search-terms)
## **Top sink strainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£76K30%£113K40%£151K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stainless Steel Kitchen Sink Strainer Plug Standard Strainer Drain Protector Hair/Food Catcher for Bathroom Kitchen Shower (External Diameter 7.6cm Inner Diameter 4.5cm Pack of 2)**Toced**£2.54**4.5★1,142 rev](https://www.amazon.co.uk/dp/B0CZLDZNFP) [2**Upgraded Kitchen Sink Plug Strainer Stainless Steel Strainers Sink Plugs Replacement Drain Stopper for Food/Hair Catcher - UK Sinks Hole Diameter (78mm)**Tomario**£5.95**4.4★4,315 rev](https://www.amazon.co.uk/dp/B09K7D38BN) [3**Ibergrif 2 Pack Kitchen Sink Plug Strainer Replacement Stainless Steel Universal Sink Plug Hole Diameter 79 mm M34351-2**Ibergrif**£4.10**4.2★3,755 rev](https://www.amazon.co.uk/dp/B08LLB3D4R) [4**2 Pack Kitchen Sink Strainer Sink Plug Strainer with Handle sink Food Catcher Shower Hair Catcher Anti-Clogging Outer Diameter 11cm Inner Diameter 8cm Height 2cm**Anicy**£6.84**4.6★1,862 rev](https://www.amazon.co.uk/dp/B0C38YRK3F) [5**Stainless Steel Bathroom Shower Hair Filter Catcher Drain Cover Kitchen Sink Plug Strainer Hole Cover (Pack of 2)**ILLUVA**£4.96**4.4★5,224 rev](https://www.amazon.co.uk/dp/B08MLBDQ2B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Kitchen Sink Strainer and Sink Plug Filter Stainless Steel and Silicone Anti-Clog Dishwasher Safe Rust Resistant Grey 2-Pack**Amazon Basics**£2.60**54 rev2mo ago](https://www.amazon.co.uk/dp/B0FKB3FGQ5) [**wokdada Revolutionary Kitchen Sink Strainer Patented Reversible Sink Drain Strainer Effortless Cleaning & Sink Food Catcher No Clog 304 Stainless Steel Handmade Kitchen Sink Plug Strainer**wokdada**£7.42**70 rev6mo ago](https://www.amazon.co.uk/dp/B0G2XMRGZ7) [**WOKDADA Reversible Kitchen Sink Strainer Easy-to-Clean 304 Stainless Steel Sink Drainer Replacement for Kitchen Sink Basket Anti-Clogging Patented Handmade Kitchen Sink Plug**wokdada**£7.41**269 rev11mo ago](https://www.amazon.co.uk/dp/B0FCFFLJB6) [**Armo Kitchen Sink Strainer Stainless Steel Drain Filter Food Catcher 3.6 cm Pack of 2**Armo Home**£2.44**61 rev1y ago](https://www.amazon.co.uk/dp/B0FB3VB6NV) [**Stainless Steel Kitchen Sink Bowl Strainer and Plug 78mm Kitchen Sink Plug for Single Double Bowl Use Kitchen Bathroom Food Hair Catcher Filter Stopper - Prevent Clogs Bad Smells**Dekukar**£4.91**565 rev1y ago](https://www.amazon.co.uk/dp/B0DBYT8943)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Kitchen Sink Strainer and Sink Plug Filter Stainless Steel and Silicone Anti-Clog Dishwasher Safe Rust Resistant Grey 2-Pack**Amazon Basics**£2.60**4.2★**▲ 336%**](https://www.amazon.co.uk/dp/B0FKB3FGQ5) [**wokdada Revolutionary Kitchen Sink Strainer Patented Reversible Sink Drain Strainer Effortless Cleaning & Sink Food Catcher No Clog 304 Stainless Steel Handmade Kitchen Sink Plug Strainer**wokdada**£7.42**4.7★**▲ 135%**](https://www.amazon.co.uk/dp/B0G2XMRGZ7) [**Armo Kitchen Sink Strainer Stainless Steel Drain Filter Food Catcher 3.6 cm Pack of 2**Armo Home**£2.44**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B0FB3VB6NV) [**Stainless Steel Sink Strainer with Basket Sink Plug Strainer Sink Plug Replacement Hair Catcher for Shower Drain Kitchen Sink Strainer Sink Drainer Drain Stopper for Bathtub Bathroom**Wizoowip**£4.76**3.2★**▲ 81%**](https://www.amazon.co.uk/dp/B0D1KC4TVM) [**Stadux Stainless Steel Kitchen Sink Strainer Plug Dual Function Basket Strainer and Plug | Sized for UK Sinks | Strainer waste Plug (Diameter:78mm)**Stadux**£3.40**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B07FW8RK75)
**~~View all trending →~~**
## **What buyers say about sink strainer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Easy fit”*
**Quality-Overall**17%
*“Quality sink plug”*
**Advertised Vs Actual Product**13%
*“Works as advertised”*
**Value For Money**12%
*“Competitive price”*
**Ease Of Use**7%
*“Ease of use”*
**Ease Of Cleaning**5%
*“It also cleans up in the dishwasher”*
**Efficiency**3%
*“Works fine”*
**Socket/Port/Plug**3%
*“Perfect plug replacement, delivered fast”*
**Assembly/Installation**2%
*“Easy to then put together”*
**Design-Overall**2%
*“Excellent design”*
### **What buyers complain about **
**Size-Overall**26%
*“Didn't fit”*
**Quality-Overall**12%
*“Low quality”*
**Adhesion/Stickiness**6%
*“suckers dont stick that good”*
**Ease Of Use**5%
*“Cant use it”*
**Suction**4%
*“not so good at suction”*
**Value For Money**3%
*“I think its a tad expensive”*
**Strength**3%
*“Although a little flimsy”*
**Durability**3%
*“it did not last beyond one week”*
**Functionality-Overall**2%
*“it certainly doesnt work”*
**Socket/Port/Plug**2%
*“doesnt act as a plug at all”*
### **Top return reasons **
**Size-Overall**81%
**Compatibility-Overall**4%
**Functionality-Overall**3%
**Quality-Overall**2%
**Water Resistance**1%
**Advertised Vs Actual Product**1%
**Defective Material/Parts**1%
**Socket/Port/Plug**1%
**Wet Cleaning**1%
**Leak-Proof**1%
## **Common questions**
- **Is sink strainer profitable to sell on Amazon United Kingdom?**
- The niche generates £378K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sink strainer niche?**
- 19 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in sink strainer?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.1%.
- **When does demand for sink strainer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sink strainer niche?**
- Listings span £2.44–£9.79; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.
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