---
title: "Search terms — signs - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/signs/search-terms"
last_updated: "2026-07-31T16:03:56.732Z"
locale: en
meta:
  description: "Niche score 47/100 · £57K/yr market · 363K searches/yr · £10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £57K/yr market · 363K searches/yr · £10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — signs - Flapen"
---

# **signs**

**Skip it**

A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 43Conversion 19Competition 51Returns 99Price range 57Avg price 34Brand share 67Review moat 73Quality gap 38

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****569.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£2.85–£31.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+14.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.09**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£57K**

£57K/yr · 363K searches