---
title: "Shower Tray — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/shower-tray"
last_updated: "2026-07-31T15:57:22.912Z"
locale: en
meta:
description: "Niche score 45/100 · £63K/yr market · 161K searches/yr · £90.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £63K/yr market · 161K searches/yr · £90.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shower Tray — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **shower tray**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 16Growth 17Conversion 5Competition 76Returns 79Price range 55Avg price 78Brand share 51Review moat 77Quality gap 48
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£90.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****452.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****£7.82–£162.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£63K**
£63K/yr · 161K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, shower tray is a £63K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shower tray market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£45K–£68K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **91%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 75%
**Open market**
**22%**
- ELEGANT29% - Hydrolux23% - Aquariss9% - Kitsure8% - Balterley6% - Zhwidnerso4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
4K3KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/shower-tray/trend)
## **Top shower tray search terms**
- **shower tray**118K/yr-15.4%0.4% conv. - **shower trays**13K/yr-6.0%0.5% conv. - **shower base tray**5K/yr-8.0%0.7% conv. - **shower base**6K/yr-2.3%0.1% conv. - **wet room shower tray**5K/yr-34.7%0.1% conv. - **shower tray 1200x800**6K/yr-45.6%1.1% conv. - **1200 x 800 shower tray**5K/yr-30.1%1.1% conv. - **deep shower tray**4K/yr-21.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/shower-tray/search-terms)
## **Top shower tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hydrolux 1200 x 800 x 45mm White Bathroom Shower Tray for Enclosures Cubicles & Wet Room with Chrome Waste Rectangular**Hydrolux**£116.02**4.4★213 rev](https://www.amazon.co.uk/dp/B087C45ZXX) [2**ELEGANT 1000 x 800 x 40 mm White Stone Shower Tray + Waste Trap for Bathroom Shower Enclosure Shower Door Wetroom Durable Shower Cubicle Base - Rectangular**ELEGANT**£94.32**4.5★476 rev](https://www.amazon.co.uk/dp/B0D5GZGLQZ) [3**ELEGANT Rectangular 1200 x 800 x 40 mm Stone Tray for Shower Enclosure Cubicle + Waste Trap**ELEGANT**£105.53**4.5★476 rev](https://www.amazon.co.uk/dp/B01C005R50) [4**ELEGANT SMC Shower Base Tray 1200 x 800 x 40 mm Rectangle White Shower Tray with Non-Slip Flat Stone Look for Shower Enclosure Cubicle and Wet Bathroom + Waste Trap**ELEGANT**£84.24**4.5★57 rev](https://www.amazon.co.uk/dp/B0CQN8HR68) [5**Hydrolux 760 x 760 x 140mm White Bathroom Shower Tray for Enclosures Cubicles & Wet Room with Chrome Waste + Riser Kit Square**Hydrolux**£114.54**4.5★142 rev](https://www.amazon.co.uk/dp/B087C42NTN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOROW Shower Tray 120x80 cm White Acrylic Stone Effect Base Large Anti-Slip Rectangular Slimline Tray Warm-Touch Surface Rapid Drainage**HOROW**£114.37**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7V2QTH) [**Balterley 1200 x 700 mm Rectangular Shower Tray Slimline Shower Trays Durable Stone Resin Base Trays for Bathroom Enclosure Cubicle Central Waste Rectangular Tray for Wetroom Showers (White)**Balterley**£96.29**71 rev1y ago](https://www.amazon.co.uk/dp/B0CV471XJ1) [**Simple Bathrooms 30mm Height Slimline Stone Shower Tray with Waste Trap -Square: 800x800mm**simple bathrooms**£56.22**47 rev1y ago](https://www.amazon.co.uk/dp/B0F23ZC1ZL) [**Aquariss SMC Rectangular 1600x800mm Shower Enclosure Base Tray White**Aquariss**£111.04**47 rev1y ago](https://www.amazon.co.uk/dp/B0DTYTR2S9) [**AQUARA Shower Trays 1400 x 800mm SMC Slip-Resistance Shower Tray with Shower Waste. Stylish Walk in Base for Shower Enclosure White**AQUARA**£117.91**52 rev1y ago](https://www.amazon.co.uk/dp/B0DJW8T1ZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELEGANT 1200 x 900 x 40 mm Stone Tray for Shower Door and Shower Enclosure Cubicle + Waste Trap - Rectangular**ELEGANT**£107.71**4.5★**▲ 215%**](https://www.amazon.co.uk/dp/B0CXSNZJGQ) [**Balterley 1000 x 800 mm Rectangular Shower Tray Slimline Shower Trays Durable Stone Resin Base Trays for Bathroom Enclosure Cubicle Central Waste Rectangular Tray for Wetroom Showers (White)**Balterley**£87.30**4.8★**▲ 200%**](https://www.amazon.co.uk/dp/B0CV479YXZ) [**Aquariss Anthracite Rectangular Shower Tray 1200x700mm with Waste**Aquariss**£90.29**4.5★**▲ 198%**](https://www.amazon.co.uk/dp/B0DHWRH42H) [**Aquariss SMC Rectangular 1600x800mm Shower Enclosure Base Tray White**Aquariss**£111.04**4.2★**▲ 159%**](https://www.amazon.co.uk/dp/B0DTYTR2S9) [**Hydrolux 1700 x 900 x 45mm White Bathroom Shower Tray for Enclosures Cubicles & Wet Room with Chrome Waste Rectangular**Hydrolux**£160.01**4.4★**▲ 159%**](https://www.amazon.co.uk/dp/B09TFP12HV)
**~~View all trending →~~**
## **What buyers say about shower tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“baskets are good quality”*
**Strength**12%
*“Sturdy, easy to install, and I would definitely recommend it”*
**Assembly/Installation**11%
*“Easy to assemble”*
**Adhesion/Stickiness**9%
*“sticks great”*
**Value For Money**7%
*“Excellent value”*
**Size-Overall**6%
*“Easy fit”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Storage Capacity**3%
*“Great storage”*
**Ease Of Use**3%
*“Ease of use”*
**Design-Overall**3%
*“Brilliant Design”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Bad adhesive”*
**Durability**16%
*“it has fallen”*
**Rusts/Corrodes**12%
*“They do rust”*
**Strength**5%
*“Not as strong as advertised”*
**Value For Money**5%
*“Looks more expensive than they were”*
**Size-Overall**4%
*“Does not fit correctly”*
**Quality-Overall**4%
*“Poor quality”*
**Natural Resource Wastage**2%
*“Waste”*
**Functionality-Overall**1%
*“Doesnt do my OCD well, at all”*
**Water Resistance**1%
*“It doesnt seem to be resistant to water for long term”*
### **Top return reasons **
**Size-Overall**33%
**Adhesion/Stickiness**25%
**Durability**6%
**Color**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Strength**2%
**Assembly/Installation**2%
## **Common questions**
- **Is shower tray profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 47 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the shower tray niche?**
- 20 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in shower tray?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 1.8%.
- **When does demand for shower tray peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shower tray niche?**
- Listings span £7.82–£162.41; the average listing price is £90.90 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.
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