---
title: "Trend — shower filter - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/shower-filter/trend"
last_updated: "2026-07-31T14:08:07.928Z"
locale: en
meta:
  description: "Niche score 57/100 · £831K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £831K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shower filter - Flapen"
---

# **shower filter**

**Worth a look**

Shows a sweet-spot price point ($21.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 14Conversion 41Competition 63Returns 75Price range 82Avg price 92Brand share 51Review moat 30Quality gap 73

**Avg price**

**Great****£21.80**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.24–£61.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£831K**

£831K/yr · 1.2M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,533.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.4%**

90-day search growth — must beat 0% to launch