---
title: "Trend — shower caddy - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/shower-caddy/trend"
last_updated: "2026-07-31T07:18:44.108Z"
locale: en
meta:
  description: "Niche score 59/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shower caddy - Flapen"
---

# **shower caddy**

**Worth a look**

Shows a $1.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 90Growth 14Conversion 27Competition 70Returns 90Price range 61Avg price 61Brand share 74Review moat 31Quality gap 58

**Market size**

**Great****£1.7M**

£1.7M/yr · 5.8M searches

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£13.28**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.50–£32.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,428.37**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.6%**

90-day search growth — must beat 0% to launch