---
title: "Shoe Goo — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/shoe-goo"
last_updated: "2026-07-31T13:21:21.578Z"
locale: en
meta:
description: "Niche score 42/100 · £145K/yr market · 96K searches/yr · £8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £145K/yr market · 96K searches/yr · £8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shoe Goo — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **shoe goo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 47Conversion 99Competition 0Returns 99Price range 0Avg price 23Brand share 0Review moat 43Quality gap 70
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,163.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£145K**
£145K/yr · 96K searches
**Avg price**
**Bad****£8.16**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.89–£10.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shoe goo is a £145K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shoe goo market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£122K–£163K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Shoe Goo86% - GH120010% - Loctite4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/shoe-goo/trend)
## **Top shoe goo search terms**
- **shoe goo**71K/yr+15.3%14.8% conv. - **shoe goo uk**12K/yr+19.9%17.3% conv. - **shoe goo 2**5K/yr+44.0%22.2% conv. - **loctite shoe glue**5K/yr+13.3%19.0% conv. - **shoo goo**3K/yr+11.3%15.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/shoe-goo/search-terms)
## **Top shoe goo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£29K40%£58K60%£87K80%£116K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive**Shoe Goo**£6.81**4.2★2,427 rev](https://www.amazon.co.uk/dp/B08P5NYJ2B) [2**Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive**Shoe Goo**£9.76**4.4★1,441 rev](https://www.amazon.co.uk/dp/B08P5V9GQV) [3**GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More**GH1200**£5.89**4.4★3,257 rev](https://www.amazon.co.uk/dp/B0DRYTNYBS) [4**Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack**Loctite**£10.17**4.3★1,529 rev](https://www.amazon.co.uk/dp/B07SBJZVRP)
### **Newest**
by launch date
[**GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More**GH1200**£5.89**3,257 rev1y ago](https://www.amazon.co.uk/dp/B0DRYTNYBS) [**Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack**Loctite**£10.17**1,529 rev2y ago](https://www.amazon.co.uk/dp/B07SBJZVRP) [**Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive**Shoe Goo**£6.81**2,427 rev5y ago](https://www.amazon.co.uk/dp/B08P5NYJ2B) [**Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive**Shoe Goo**£9.76**1,441 rev5y ago](https://www.amazon.co.uk/dp/B08P5V9GQV)
### **Trending**
90-day click momentum
[**GH1200 (2-IN-1) Shoe Glue Sole Repair Waterproof with Brush Applicator and Nozzle - Clear Drying & Strong Shoe Repair Superglue for shoes - Non-Stiff Repairs Fixes Sneakers High Heels Crocs & More**GH1200**£5.89**4.4★**— 9%**](https://www.amazon.co.uk/dp/B0DRYTNYBS) [**Shoe Goo II (2) Shoe Repair Glue 26.6ml Crystal Clear Permanent Adhesive**Shoe Goo**£6.81**4.2★**— 4%**](https://www.amazon.co.uk/dp/B08P5NYJ2B) [**Loctite Shoe Glue Strong & Flexible Fabric Glue Resistant to Water Impact & Vibrations Dries Clear - 0.6 fl oz Bottle 1 Pack**Loctite**£10.17**4.3★**— 2%**](https://www.amazon.co.uk/dp/B07SBJZVRP) [**Shoe Goo II (2) Shoe Repair Glue 59.1ml Crystal Clear Permanent Adhesive**Shoe Goo**£9.76**4.4★**▼ 21%**](https://www.amazon.co.uk/dp/B08P5V9GQV)
## **What buyers say about shoe goo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**35%
*“adheres very well”*
**Quality-Overall**16%
*“Result - good as new”*
**Advertised Vs Actual Product**8%
*“It truly works”*
**Ease Of Use**8%
*“Easy to use”*
**Durability**7%
*“has held up well”*
**Efficiency**5%
*“Works great”*
**Value For Money**4%
*“well worth it”*
**Water Resistance**3%
*“Great waterproof fix”*
**Strength**2%
*“Very strong”*
**Instructions/User Manual/Troubleshooting**1%
*“Followed the instructions”*
### **What buyers complain about **
**Adhesion/Stickiness**35%
*“Waste of money glue”*
**Functionality-Overall**17%
*“Did not work”*
**Quality-Overall**12%
*“Absolute rubbish”*
**Value For Money**3%
*“Expensive for such a small amount”*
**Durability**3%
*“boots came apart after just 1 wearing”*
**Thickness**2%
*“Rubbish, doesn't work on trainers too thin, needs to be thicker for bonding trainers”*
**Advertised Vs Actual Product**2%
*“Unfortunately it didnt work as advertised”*
**Natural Resource Wastage**2%
*“Waste money”*
**Ease Of Use**1%
*“A bit finicky to use”*
**Stiffness**1%
*“its basically nail glue very stiff”*
### **Top return reasons **
**Adhesion/Stickiness**45%
**Functionality-Overall**21%
**Defective Material/Parts**8%
**Leak-Proof**4%
**Maintenance And Repair**4%
**Size-Overall**3%
**Quality-Overall**3%
**Compatibility-Overall**2%
**Durability**2%
**Flexibility**2%
## **Common questions**
- **Is shoe goo profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 4 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the shoe goo niche?**
- 3 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shoe goo?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.3%.
- **When does demand for shoe goo peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the shoe goo niche?**
- Listings span £5.89–£10.17; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 2,164 reviews — the moat a new listing must climb.
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