---
title: "Search terms — set square - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/set-square/search-terms"
last_updated: "2026-07-31T08:00:33.310Z"
locale: en
meta:
  description: "Niche score 63/100 · £476K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £476K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — set square - Flapen"
---

# **set square**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 20Conversion 77Competition 77Returns 96Price range 85Avg price 49Brand share 85Review moat 65Quality gap 35

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£3.92–£101.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****919.39**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£476K**

£476K/yr · 538K searches

**Avg price**

**Okay****£11.88**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")