---
title: "Search terms — security camera outdoor - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/security-camera-outdoor/search-terms"
last_updated: "2026-07-31T16:11:01.976Z"
locale: en
meta:
  description: "Niche score 57/100 · £4.9M/yr market · 7.0M searches/yr · £28.86 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £4.9M/yr market · 7.0M searches/yr · £28.86 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — security camera outdoor - Flapen"
---

# **security camera outdoor**

**Launch it**

A $4.9M/yr market growing +5.7% this quarter with returns at 3.1% — clears our launch bar.

Market size 97Growth 32Conversion 30Competition 71Returns 48Price range 91Avg price 95Brand share 33Review moat 17Quality gap 60

**Market size**

**Incredible****£4.9M**

£4.9M/yr · 7.0M searches

**Avg price**

**Incredible****£28.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.00–£94.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****19,610.87**

avg incumbent reviews — the moat a new listing must climb