---
title: "Search terms — screws - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/screws/search-terms"
last_updated: "2026-07-31T11:47:45.465Z"
locale: en
meta:
  description: "Niche score 55/100 · £508K/yr market · 900K searches/yr. Pricing outside the sweet spot ($7.35 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £508K/yr market · 900K searches/yr. Pricing outside the sweet spot ($7.35 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — screws - Flapen"
---

# **screws**

**Worth a look**

Shows low returns (0.4%), but pricing outside the sweet spot ($7.35 avg) keeps it on the watch list.

Market size 60Growth 33Conversion 78Competition 51Returns 98Price range 24Avg price 20Brand share 58Review moat 50Quality gap 52

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£508K**

£508K/yr · 900K searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,504.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.92–£18.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£7.35**

avg listing price — sweet spot $15–$100