---
title: "Sbr — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/sbr"
last_updated: "2026-07-31T09:57:27.994Z"
locale: en
meta:
description: "Niche score 42/100 · £145K/yr market · 104K searches/yr · £13.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £145K/yr market · 104K searches/yr · £13.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sbr — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **sbr**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 38Conversion 87Competition 2Returns 97Price range 41Avg price 65Brand share 0Review moat 71Quality gap 38
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****669.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.79**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£10.50–£18.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£145K**
£145K/yr · 104K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sbr is a £145K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sbr market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£172K–£207K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Sika86% - Bostik6% - Palace5% - ARA CHOICE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/sbr/trend)
## **Top sbr search terms**
- **sbr**50K/yr+14.0%10.6% conv. - **sbr bonding agent 5 litre**22K/yr+11.3%13.5% conv. - **sbr bonding agent**10K/yr+68.5%6.7% conv. - **sbr primer**10K/yr-30.9%5.7% conv. - **sbr bond**8K/yr+0.3%8.0% conv. - **pink sbr**5K/yr-36.4%0.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/sbr/search-terms)
## **Top sbr products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£22K30%£43K45%£65K60%£87K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sika SikaBond SBR Waterproof General Purpose Bonding Agent and Admixture for Mortar Screeds and Renders - 5L White**Sika**£14.53**4.6★1,263 rev](https://www.amazon.co.uk/dp/B01JYXFHRE) [2**Sika SikaBond SBR Latex Admixure For External Renders Mortars and Screeds Water Resistant Bonding Agent 2.5L**Sika**£10.50**4.5★667 rev](https://www.amazon.co.uk/dp/B00PLZH9VC) [3**Bostik Cementone SBR 5L - Primer and Bonding Agent - Strengthens and Waterproofs Cement and Mortar Mixes**Bostik**£18.07**4.6★90 rev](https://www.amazon.co.uk/dp/B00LXM7OM6) [4**Palace SBR Bond 5 lt**Palace**£16.18**4.6★425 rev](https://www.amazon.co.uk/dp/B07XMM7HF2) [5**Everbuild 503 Premium S.B.R. Bond Admixture Water Resistant Bonding Agent White 5 litre**Sika**£12.49**4.7★1,557 rev](https://www.amazon.co.uk/dp/B001V9XG4Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bond It SBR Waterproof Concrete Latex Admixture Wall & Floor Bonding Agent Styrene Butadiene Copolymer Latex 2.5L**ARA CHOICE**£10.96**14 rev2y ago](https://www.amazon.co.uk/dp/B0CMVB285K) [**Palace SBR Bond 5 lt**Palace**£16.18**425 rev6y ago](https://www.amazon.co.uk/dp/B07XMM7HF2) [**Sika SikaBond SBR Waterproof General Purpose Bonding Agent and Admixture for Mortar Screeds and Renders - 5L White**Sika**£14.53**1,263 rev9y ago](https://www.amazon.co.uk/dp/B01JYXFHRE) [**Sika SikaBond SBR Latex Admixure For External Renders Mortars and Screeds Water Resistant Bonding Agent 2.5L**Sika**£10.50**667 rev11y ago](https://www.amazon.co.uk/dp/B00PLZH9VC) [**Bostik Cementone SBR 5L - Primer and Bonding Agent - Strengthens and Waterproofs Cement and Mortar Mixes**Bostik**£18.07**90 rev11y ago](https://www.amazon.co.uk/dp/B00LXM7OM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sika SikaBond SBR Waterproof General Purpose Bonding Agent and Admixture for Mortar Screeds and Renders - 5L White**Sika**£14.53**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B01JYXFHRE) [**Bostik Cementone SBR 5L - Primer and Bonding Agent - Strengthens and Waterproofs Cement and Mortar Mixes**Bostik**£18.07**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B00LXM7OM6) [**Palace SBR Bond 5 lt**Palace**£16.18**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B07XMM7HF2) [**Sika SikaBond SBR Latex Admixure For External Renders Mortars and Screeds Water Resistant Bonding Agent 2.5L**Sika**£10.50**4.5★**— 1%**](https://www.amazon.co.uk/dp/B00PLZH9VC) [**Bond It SBR Waterproof Concrete Latex Admixture Wall & Floor Bonding Agent Styrene Butadiene Copolymer Latex 2.5L**ARA CHOICE**£10.96**4.1★**▼ 17%**](https://www.amazon.co.uk/dp/B0CMVB285K)
**~~View all trending →~~**
## **What buyers say about sbr**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Better than most other brands”*
**Value For Money**12%
*“Decent amount for the price”*
**Ease Of Use**10%
*“easy to use”*
**Functionality-Overall**7%
*“No problems it works”*
**Adhesion/Stickiness**6%
*“provides good adhesion”*
**Moist/Dry**5%
*“No more damp or mould”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Suitable For Indoor**5%
*“Excellent product, suitable for outdoors and wet/damp areas, whereas PVA for indoors, easy to use, highly recommended, no need for plastiser”*
**Paint Quality**5%
*“paint this on everything lol”*
**Water Resistance**4%
*“Helped the tiles go on easy and water tight”*
### **What buyers complain about **
**Leak-Proof**20%
*“A pin hole leak in both bottles”*
**Strength**10%
*“Looks a bit weak when poured out into a container”*
**Instructions/User Manual/Troubleshooting**10%
*“despite following instructions the top refused to unwind”*
**Ease Of Use**10%
*“Lid can be difficult to undo”*
**Adhesion/Stickiness**10%
*“Very sticky as a SBR slurry”*
### **Top return reasons **
**Compatibility-Overall**24%
**Functionality-Overall**17%
**Size-Overall**14%
**Value For Money**14%
**Leak-Proof**10%
**Maintenance And Repair**3%
**Thin**3%
**Adhesion/Stickiness**3%
**Smell**3%
**Ease Of Use**3%
## **Common questions**
- **Is sbr profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 6 tracked products. 90-day search growth is +10.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sbr niche?**
- 4 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sbr?**
- Top complaints mined from reviews: Leak-Proof, Strength, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- **When does demand for sbr peak?**
- Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the sbr niche?**
- Listings span £10.50–£18.07; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 669 reviews — the moat a new listing must climb.
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