---
title: "Saw — £668K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/saw"
last_updated: "2026-07-31T10:52:41.435Z"
locale: en
meta:
description: "Niche score 47/100 · £668K/yr market · 1.0M searches/yr · £13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £668K/yr market · 1.0M searches/yr · £13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Saw — £668K/yr Amazon UK Niche (2026) - Flapen"
---
# **saw**
**Skip it**
A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 32Conversion 57Competition 16Returns 90Price range 74Avg price 64Brand share 21Review moat 51Quality gap 38
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.35–£45.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£668K**
£668K/yr · 1.0M searches
**Avg price**
**Good****£13.64**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,476.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, saw is a £668K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **saw market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£409K–£546K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**6%**
- Draper45% - Spear & Jackson21% - OX Tools18% - SURFOU5% - SINPY3% - Bahco2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/saw/trend)
## **Top saw search terms**
- **saw**616K/yr+15.5%2.3% conv. - **hand saw**113K/yr-9.4%4.8% conv. - **wood saw**77K/yr-10.8%6.9% conv. - **hand saw for wood**37K/yr+4.6%7.9% conv. - **wood saws hand**24K/yr+1.1%9.7% conv. - **handsaw**21K/yr-19.0%4.8% conv. - **saws**18K/yr-3.4%1.5% conv. - **hand saws for cutting wood**14K/yr+10.8%4.4% conv. - **small saw**13K/yr-9.6%2.8% conv. - **handsaw wood**9K/yr+19.4%8.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/saw/search-terms)
## **Top saw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£67K20%£134K30%£200K40%£267K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Draper Venom Handsaw (350mm) | Second Fix Double Ground Hand Tool | High Carbon Steel Blade | TPR Soft Grip Handle | 80874**Draper**£5.17**4.4★731 rev](https://www.amazon.co.uk/dp/B07DJB3RZ1) [2**Spear & Jackson B9822 Predator Universal Wood Saw 22 x 8 Points Per Inch**Spear & Jackson**£7.66**4.7★2,065 rev](https://www.amazon.co.uk/dp/B001E19U8C) [3**OX Pro Hand Saw 350mm Fine Tooth 15 TPI Wood & Plastic Cuts**OX Tools**£6.06**4.8★224 rev](https://www.amazon.co.uk/dp/B0D2RW5Y8V) [4**Draper Venom 8PPI Wood Hand Saw | First Fix Double Ground Blade 50CM | DIY Tools Woodworking Handsaw | 82194**Draper**£6.19**4.6★2,871 rev](https://www.amazon.co.uk/dp/B01LXSEXBI) [5**Japanese Hand Saw for Woodworking Small Non-Slip Handle Double Tooth Handsaw SK5 Blade Fine Cutting Tool for Wood Ideal for DIY and Woodworkers SURFOU**SURFOU**£6.34**4.6★595 rev](https://www.amazon.co.uk/dp/B0DMP5HQL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reciprocating Saw 710W: DEKOPRO Electric Wood Saw with 4 Blades 2800 SPM Variable Speed 20mm Stroke Length Tool-Free Blade Change for Wood and Metal Cutting**DEKOPRO**£26.00**103 rev3mo ago](https://www.amazon.co.uk/dp/B0F6TNBLPV) [**Japanese Hand Saw for Woodworking Small Non-Slip Handle Double Tooth Handsaw SK5 Blade Fine Cutting Tool for Wood Ideal for DIY and Woodworkers SURFOU**SURFOU**£6.34**595 rev1y ago](https://www.amazon.co.uk/dp/B0DMP5HQL4) [**OX Pro Hand Saw 350mm Fine Tooth 15 TPI Wood & Plastic Cuts**OX Tools**£6.06**224 rev2y ago](https://www.amazon.co.uk/dp/B0D2RW5Y8V) [**Mini Chainsaw Cordless 6 Inch Electric Power Chain Saw with 2 Batteries & 2 Chains Small Chainsaw with Safety Lock for Tree Trimming Garden Wood Cutting Gift for Men Dad Husband Fathers**SINPY**£45.03**1,629 rev3y ago](https://www.amazon.co.uk/dp/B0BFVXX5BJ) [**OX Trade Hand Saw 22 Inch / 550mm**OX Tools**£7.30**119 rev4y ago](https://www.amazon.co.uk/dp/B09KL9X7MG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reciprocating Saw 710W: DEKOPRO Electric Wood Saw with 4 Blades 2800 SPM Variable Speed 20mm Stroke Length Tool-Free Blade Change for Wood and Metal Cutting**DEKOPRO**£26.00**4.3★**▲ 98%**](https://www.amazon.co.uk/dp/B0F6TNBLPV) [**Spear & Jackson B9822 Predator Universal Wood Saw 22 x 8 Points Per Inch**Spear & Jackson**£7.66**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B001E19U8C) [**OX Trade Hand Saw 22 Inch / 550mm**OX Tools**£7.30**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B09KL9X7MG) [**Mini Chainsaw Cordless 6 Inch Electric Power Chain Saw with 2 Batteries & 2 Chains Small Chainsaw with Safety Lock for Tree Trimming Garden Wood Cutting Gift for Men Dad Husband Fathers**SINPY**£45.03**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B0BFVXX5BJ) [**Draper Venom Handsaw (350mm) | Second Fix Double Ground Hand Tool | High Carbon Steel Blade | TPR Soft Grip Handle | 80874**Draper**£5.17**4.4★**▲ 18%**](https://www.amazon.co.uk/dp/B07DJB3RZ1)
**~~View all trending →~~**
## **What buyers say about saw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good value for money”*
**Quality-Overall**20%
*“Excellent product”*
**Ease Of Use**14%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“Above expectations”*
**Strength**6%
*“Sturdy construction”*
**Battery Life**3%
*“Battery lasted well”*
**Wood Quality**3%
*“Sharp, Comfortable, and Gets Through Wood Quickly”*
**Efficiency**3%
*“It works well”*
**Weight Light**2%
*“Not very heavy”*
**Size-Overall**2%
*“great size”*
### **What buyers complain about **
**Durability**14%
*“It broke after 20 minutes”*
**Battery Life**12%
*“Very poor battery life”*
**Quality-Overall**11%
*“Poor Quality”*
**Charging**7%
*“one of the batteries has already stopped hold a charge after only a couple of uses”*
**Size-Overall**6%
*“small”*
**Functionality-Overall**6%
*“it just doesn't get the job done”*
**Instructions/User Manual/Troubleshooting**4%
*“instructions poor”*
**Value For Money**3%
*“Waste of money”*
**Locking Mechanism**3%
*“was unable to securely lock the blade...faulty”*
**Leak-Proof**2%
*“Possible minor oil leak doesn't seem to effect performance or battery”*
### **Top return reasons **
**Functionality-Overall**20%
**Size-Overall**14%
**Weight Heavy**10%
**Battery Life**7%
**Defective Material/Parts**6%
**Durability**5%
**Strength**5%
**Mechanism Issues**4%
**Quality-Overall**4%
**Ease Of Use**3%
## **Common questions**
- **Is saw profitable to sell on Amazon United Kingdom?**
- The niche generates £668K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the saw niche?**
- 9 brands and 62 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in saw?**
- Top complaints mined from reviews: Durability, Battery Life, Quality-Overall. The return rate is 1.2%.
- **When does demand for saw peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the saw niche?**
- Listings span £4.35–£45.03; the average listing price is £13.64 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.
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