---
title: "Search terms — safe - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/safe/search-terms"
last_updated: "2026-07-31T06:30:56.622Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — safe - Flapen"
---

# **safe**

**Worth a look**

Shows a sweet-spot price point ($30.45 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 16Conversion 35Competition 54Returns 86Price range 94Avg price 95Brand share 74Review moat 40Quality gap 60

**Avg price**

**Incredible****£30.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£14.11–£68.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£1.6M**

£1.6M/yr · 1.9M searches

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,530.96**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch