---
title: "Search terms — s hooks - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/s-hooks/search-terms"
last_updated: "2026-07-31T12:38:14.847Z"
locale: en
meta:
  description: "Niche score 53/100 · £133K/yr market · 281K searches/yr. Prices mostly outside the sweet spot ($2.89–$11.82) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £133K/yr market · 281K searches/yr. Prices mostly outside the sweet spot ($2.89–$11.82) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — s hooks - Flapen"
---

# **s hooks**

**Worth a look**

Shows low returns (0.9%), but prices mostly outside the sweet spot ($2.89–$11.82) keeps it on the watch list.

Market size 30Growth 50Conversion 85Competition 57Returns 96Price range 0Avg price 14Brand share 73Review moat 64Quality gap 30

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****923.69**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£133K**

£133K/yr · 281K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.96**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.89–£11.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100