---
title: "Search terms — roof ladder - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/roof-ladder/search-terms"
last_updated: "2026-07-31T21:08:58.707Z"
locale: en
meta:
  description: "Niche score 50/100 · £152K/yr market · 84K searches/yr · £48.71 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £152K/yr market · 84K searches/yr · £48.71 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — roof ladder - Flapen"
---

# **roof ladder**

**Worth a look**

Shows low returns (0.3%), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 32Growth 19Conversion 46Competition 20Returns 98Price range 72Avg price 94Brand share 40Review moat 85Quality gap 84

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£48.71**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****309.87**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£28.81–£127.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£152K**

£152K/yr · 84K searches

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch