---
title: "Presence Sensor — £174K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/presence-sensor"
last_updated: "2026-07-31T14:57:42.683Z"
locale: en
meta:
description: "Niche score 44/100 · £174K/yr market · 231K searches/yr · £47.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £174K/yr market · 231K searches/yr · £47.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Presence Sensor — £174K/yr Amazon UK Niche (2026) - Flapen"
---
# **presence sensor**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 19Conversion 20Competition 72Returns 29Price range 59Avg price 94Brand share 2Review moat 62Quality gap 89
**Avg price**
**Great****£47.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,018.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£11.24–£155.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£174K**
£174K/yr · 231K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, presence sensor is a £174K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **presence sensor market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£143K–£190K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**0%**
- Aqara83% - SONOFF10% - SwitchBot3% - meross2% - LinknLink1% - Hoite1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -11.1% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/presence-sensor/trend)
## **Top presence sensor search terms**
- **aqara**183K/yr-6.6%1.0% conv. - **presence sensor**22K/yr-29.9%1.9% conv. - **aquara**12K/yr-17.3%0.8% conv. - **zigbee presence sensor**5K/yr-24.7%4.5% conv. - **mmwave sensor**5K/yr-22.8%0.4% conv. - **human presence sensor**3K/yr-26.9%1.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/presence-sensor/search-terms)
## **Top presence sensor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£14K12%£21K16%£28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home**Aqara**£40.33**4.0★705 rev](https://www.amazon.co.uk/dp/B0FG2MD3YP) [2**Aqara Roller Shade Driver E1 Requires Aqara HUB Smart Blind Motor with Schedule and Voice Control Rechargeable with Long Battery Life Compatible with HomeKit Alexa Google Assistant and IFTTT**Aqara**£41.57**4.3★1,594 rev](https://www.amazon.co.uk/dp/B097YFL7RS) [3**Aqara Doorbell Camera G400 with Chime Wired/PoE HomeKit Secure Video 2K HD Head-to-toe View 2-Way Audio 2.4/5GHz Wi-Fi 6 Supports Alexa/Google/SmartThings Local Detection & 24/7 Recording IP65**Aqara**£78.75**4.4★287 rev](https://www.amazon.co.uk/dp/B0G52BVRLQ) [4**Aqara G100 2K Indoor/Outdoor Security Camera HomeKit Secure Video 2-Way Audio Spotlight Color/IR Night Vision AI Detection 140 FOV Wi-Fi 6 Supports HomeKit Alexa Google and IFTTT White**Aqara**£28.11**4.3★1,425 rev](https://www.amazon.co.uk/dp/B0F6CKH9BB) [5**SONOFF SNZB-06P Zigbee Human Presence Sensor 5.8GHz Microwave Radar Built-in Light Detector Motion Sensor High Precision Detects Supports Alexa Google Home and Home Assistant**SONOFF**£14.76**3.9★1,537 rev](https://www.amazon.co.uk/dp/B0CNGKFG9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required**SONOFF**£16.86**79 rev2mo ago](https://www.amazon.co.uk/dp/B0GZVPQQRX) [**Meross Matter over Thread Presence Sensor MS605 | Battery Powered Smart Motion Sensor | 3-Zone mmWave Sensor | IP67 | PIR Sensor with Works with Home Assistant Apple HomeKit Alexa & Google Home**meross**£32.86**214 rev3mo ago](https://www.amazon.co.uk/dp/B0G4TCKXK9) [**Aqara Multi-State Sensor P100 Thread/Zigbee Door and Window & Vibration Sensor Open/Close or Object Monitoring 10-Level Sensitivity Supports Apple Home Home Assistant Alexa Google Home**Aqara**£23.41**47 rev7mo ago](https://www.amazon.co.uk/dp/B0G6ZH853W) [**Aqara 4K UHD Dual-Lens Camera Hub G350 Indoor Security Camera with 9X Zoom 360 Pan & Tilt AI Auto-Tracking Facial/Gesture Recognition Works with Apple HomeKit Alexa Google Home SmartThings**Aqara**£111.14**152 rev7mo ago](https://www.amazon.co.uk/dp/B0G4W6R4SG) [**SwitchBot mmWave Radar Presence Sensor - Smart Home Light & Device Control at Presence Motion Sensor with Dynamic Detection Alexa HomeKit & Apple Home via SwitchBot Hub 2-Year Battery Life**SwitchBot**£24.09**452 rev9mo ago](https://www.amazon.co.uk/dp/B0FSRJT4KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required**SONOFF**£16.86**4.2★**▲ 373%**](https://www.amazon.co.uk/dp/B0GZVPQQRX) [**Aqara Multi-State Sensor P100 Thread/Zigbee Door and Window & Vibration Sensor Open/Close or Object Monitoring 10-Level Sensitivity Supports Apple Home Home Assistant Alexa Google Home**Aqara**£23.41**3.3★**▲ 368%**](https://www.amazon.co.uk/dp/B0G6ZH853W) [**Meross Matter over Thread Presence Sensor MS605 | Battery Powered Smart Motion Sensor | 3-Zone mmWave Sensor | IP67 | PIR Sensor with Works with Home Assistant Apple HomeKit Alexa & Google Home**meross**£32.86**4.2★**▲ 337%**](https://www.amazon.co.uk/dp/B0G4TCKXK9) [**Aqara 4K UHD Dual-Lens Camera Hub G350 Indoor Security Camera with 9X Zoom 360 Pan & Tilt AI Auto-Tracking Facial/Gesture Recognition Works with Apple HomeKit Alexa Google Home SmartThings**Aqara**£111.14**4.3★**▲ 213%**](https://www.amazon.co.uk/dp/B0G4W6R4SG) [**Aqara Doorbell Camera G400 with Chime Wired/PoE HomeKit Secure Video 2K HD Head-to-toe View 2-Way Audio 2.4/5GHz Wi-Fi 6 Supports Alexa/Google/SmartThings Local Detection & 24/7 Recording IP65**Aqara**£78.75**4.4★**▲ 173%**](https://www.amazon.co.uk/dp/B0G52BVRLQ)
**~~View all trending →~~**
## **What buyers say about presence sensor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**9%
*“Solid quality for the price”*
**Sensor**9%
*“Good reliable sensor”*
**Assembly/Installation**9%
*“Easy set up”*
**Connectivity-Overall**7%
*“connectivity has been rock solid so far”*
**Value For Money**6%
*“Value for Money”*
**Motion Detection**6%
*“Reliable motion sensor with easy setup”*
**Compatibility-Overall**5%
*“works well with Apple Home kit”*
**Battery Life**4%
*“Its battery saving”*
**Smart Assistant Support**4%
*“Works well and integrates perfectly with Home Assistant”*
**Ease Of Use**4%
*“it was easy to do”*
### **What buyers complain about **
**Connectivity-Overall**10%
*“Unable to connect”*
**Functionality-Overall**9%
*“Just did not provide the features promised”*
**Battery Life**7%
*“Reported battery dropped like a stone. probably due to temperature”*
**Value For Money**6%
*“Overpriced I know”*
**Assembly/Installation**5%
*“Difficulties setting up”*
**Compatibility-Overall**4%
*“Shame they dont pair”*
**Durability**4%
*“But disappointed it didnt last long”*
**Quality-Overall**3%
*“Bad quality, bricked after a week of use”*
**Size-Overall**3%
*“One is ever so slightly bigger when placed next to the other one”*
**Measurement/Reading Accuracy**2%
*“leading to stale/unreliable readings”*
### **Top return reasons **
**Connectivity-Overall**23%
**Compatibility-Overall**23%
**Functionality-Overall**21%
**Defective Material/Parts**5%
**Size-Overall**3%
**Value For Money**3%
**Range**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Alarm/Timer Accuracy**2%
## **Common questions**
- **Is presence sensor profitable to sell on Amazon United Kingdom?**
- The niche generates £174K/yr across 34 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the presence sensor niche?**
- 6 brands and 15 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in presence sensor?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Battery Life. The return rate is 4.7%.
- **What does it cost to enter the presence sensor niche?**
- Listings span £11.24–£155.28; the average listing price is £47.57 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.
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