---
title: "Products — polyfilla - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/polyfilla/products"
last_updated: "2026-07-31T17:55:12.166Z"
locale: en
meta:
  description: "Niche score 54/100 · £929K/yr market · 507K searches/yr. Prices mostly outside the sweet spot ($2.39–$16.31) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £929K/yr market · 507K searches/yr. Prices mostly outside the sweet spot ($2.39–$16.31) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — polyfilla - Flapen"
---

# **polyfilla**

**Worth a look**

Shows searches that convert (27.5% search→purchase), but prices mostly outside the sweet spot ($2.39–$16.31) keeps it on the watch list.

Market size 76Growth 18Conversion 100Competition 63Returns 99Price range 9Avg price 19Brand share 43Review moat 30Quality gap 38

**Conversion**

**Incredible****27.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£929K**

£929K/yr · 507K searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,459.24**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.66**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-14.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.39–£16.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100