---
title: "Products — pointing tool - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/pointing-tool/products"
last_updated: "2026-07-31T16:50:06.612Z"
locale: en
meta:
  description: "Niche score 57/100 · £94K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £94K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — pointing tool - Flapen"
---

# **pointing tool**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 55Conversion 86Competition 48Returns 99Price range 51Avg price 25Brand share 61Review moat 69Quality gap 58

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****745.68**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+28.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£3.85–£26.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£8.98**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£94K**

£94K/yr · 108K searches