---
title: "Search terms — pocket knife - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/pocket-knife/search-terms"
last_updated: "2026-07-31T16:15:15.457Z"
locale: en
meta:
  description: "Niche score 48/100 · £220K/yr market · 2.1M searches/yr · £12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £220K/yr market · 2.1M searches/yr · £12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — pocket knife - Flapen"
---

# **pocket knife**

**Skip it**

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 42Growth 21Conversion 10Competition 56Returns 96Price range 72Avg price 56Brand share 69Review moat 58Quality gap 32

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£5.29–£39.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,198.41**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.75**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£220K**

£220K/yr · 2.1M searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale