---
title: "Plug — £360K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/plug"
last_updated: "2026-07-31T16:09:58.289Z"
locale: en
meta:
description: "Niche score 48/100 · £360K/yr market · 522K searches/yr · £6.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £360K/yr market · 522K searches/yr · £6.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plug — £360K/yr Amazon UK Niche (2026) - Flapen"
---
# **plug**
**Skip it**
Prices mostly outside the sweet spot ($2.08–$10.27) — this niche doesn't clear our bar today.
Market size 54Growth 25Conversion 89Competition 41Returns 98Price range 0Avg price 18Brand share 47Review moat 34Quality gap 43
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£360K**
£360K/yr · 522K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,135.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.57**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.08–£10.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plug is a £360K/yr Amazon United Kingdom market (522K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plug market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£329K–£394K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**18%**
- Double Dragon37% - TEYASI16% - LOVEAI12% - Bediaca6% - Rekavin6% - Aioneus6% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/plug/trend)
## **Top plug search terms**
- **plug**400K/yr-0.0%8.1% conv. - **plugs**114K/yr-2.1%7.0% conv. - **plug head**6K/yr-3.4%9.2% conv. - **plug heads uk**3K/yr+26.3%10.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/plug/search-terms)
## **Top plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£36K20%£72K30%£108K40%£144K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 2 Black)**Double Dragon**£3.58**4.6★1,132 rev](https://www.amazon.co.uk/dp/B0DYDZ4DGF) [2**USB Plug UK USB Charger Plugs Adaptor UK 5W Phone Plugs with USB Port Compact Mains Charge Head with Smart IC 5V 1AMP Charging Compatible with iPhone 13 12 11 SE XS XR X 8 7 6 5 iPad Watch 2Pack**TEYASI**£6.69**4.4★940 rev](https://www.amazon.co.uk/dp/B0FXTYRMQG) [3**Bediaca USB C Fast Charger Plug Dual Port Micro USB Plug Type C Wall Power UK Compatible with iPhone 17/16/15/15 Pro Max 14/14 Pro/14 Pro Max/13/13 Pro/13 Pro Max/12/12 Pro Max/11 Pro/iPad**Bediaca**£6.51**4.3★458 rev](https://www.amazon.co.uk/dp/B0FH9VFQXP) [4**USB C Plug Fast Charge 2PACK Type C Plug USBC Charger UK i Phone Fast Charging for iPhone Apple 17/17 Air/17 Pro Max/16e/16/16 Pro/15/14/13/12/11/X/XR/XS/8/7/6/5/SE/iPad Pro**LOVEAI**£10.27**4.3★2,227 rev](https://www.amazon.co.uk/dp/B0CJDR4BXT) [5**USB C Plug Fast Charge 40W 4-Port Multi USB Charger Plug UK Dual Port PD Power Adapter +QC Wall plug Multiport Mains Type C Charging Plug for iPhone 17 16 15 14 13 12 11 Pro Max XS XR 8 Samsung Pad**Aioneus**£7.90**4.5★6,973 rev](https://www.amazon.co.uk/dp/B0D95RNJQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**USB Plug UK USB Charger Plugs Adaptor UK 5W Phone Plugs with USB Port Compact Mains Charge Head with Smart IC 5V 1AMP Charging Compatible with iPhone 13 12 11 SE XS XR X 8 7 6 5 iPad Watch 2Pack**TEYASI**£6.69**940 rev8mo ago](https://www.amazon.co.uk/dp/B0FXTYRMQG) [**USB Plug 4Pack USB Plug UK Adaptor Phone Charger Mains Charge Single Port Wall Plugs Adapter 3 PIN 5V 1AMP Charging for iPhone Apple 16 15 14 13 12 11 XS XR X 8 7 6 iPad Pro Samsung Andorid Mobile**Rekavin**£9.12**1,314 rev11mo ago](https://www.amazon.co.uk/dp/B0FL75YHRQ) [**Bediaca USB C Fast Charger Plug Dual Port Micro USB Plug Type C Wall Power UK Compatible with iPhone 17/16/15/15 Pro Max 14/14 Pro/14 Pro Max/13/13 Pro/13 Pro Max/12/12 Pro Max/11 Pro/iPad**Bediaca**£6.51**458 rev1y ago](https://www.amazon.co.uk/dp/B0FH9VFQXP) [**Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 2 Black)**Double Dragon**£3.58**1,132 rev1y ago](https://www.amazon.co.uk/dp/B0DYDZ4DGF) [**Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 6 Black)**Double Dragon**£6.45**1,132 rev1y ago](https://www.amazon.co.uk/dp/B0DYF2TL1T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 2 White)**Double Dragon**£3.97**4.6★**▲ 213%**](https://www.amazon.co.uk/dp/B0DYDZWGQF) [**Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 6 Black)**Double Dragon**£6.45**4.6★**▲ 191%**](https://www.amazon.co.uk/dp/B0DYF2TL1T) [**USB Plug UK 3 Pin Mains Charger USB Wall Charger Plug Adaptor UK Compact Phone Charge Head 5V/1A/5W Charging for iPhone 11/11 Pro/10/Xs/XS Max/XR/X/8/7/6 Plus/5/5S/iPad Samsung MP3 USB Device**Rekavin**£5.50**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B0BV65Y6B2) [**USB Plug UK USB Charger Plugs Adaptor UK 5W Phone Plugs with USB Port Compact Mains Charge Head with Smart IC 5V 1AMP Charging Compatible with iPhone 13 12 11 SE XS XR X 8 7 6 5 iPad Watch 2Pack**TEYASI**£6.69**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0FXTYRMQG) [**USB C Plug 40W 4-Port Fast Charger Plug UK Dual Port PD Power Adapter +QC Multi Mains Wall Charger Type C Charging Plug for iPhone 17 16 15 14 13 12 11 Pro Max Plus XS XR SE Samsung iPad AirPods**Suiwel**£8.69**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B0CCY1SP6F)
**~~View all trending →~~**
## **What buyers say about plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**28%
*“Fast Charge”*
**Quality-Overall**17%
*“Great product as described”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Value For Money**12%
*“Great buy”*
**Socket/Port/Plug**10%
*“Quality plug”*
**Ease Of Use**4%
*“Ease of use”*
**Portability**2%
*“Perfect for traveling”*
**Strength**1%
*“Sturdy and easy to install”*
**Compatibility-Overall**1%
*“Very good very compatible”*
**Size-Overall**1%
*“Fits perfectly”*
### **What buyers complain about **
**Charging**36%
*“Not fast charger”*
**Durability**11%
*“Broke very quickly”*
**Socket/Port/Plug**10%
*“doesnt fit the socket properly”*
**Heating**7%
*“Gets hot”*
**Quality-Overall**7%
*“Bad quality”*
**Functionality-Overall**5%
*“barely works on my switch”*
**Size-Overall**3%
*“Larger than expected”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Value For Money**2%
*“A bit expensive”*
**Noise Level**2%
*“Noisy”*
### **Top return reasons **
**Charging**41%
**Socket/Port/Plug**15%
**Functionality-Overall**11%
**Compatibility-Overall**5%
**Heating**5%
**Size-Overall**5%
**Defective Material/Parts**4%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is plug profitable to sell on Amazon United Kingdom?**
- The niche generates £360K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the plug niche?**
- 12 brands and 49 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in plug?**
- Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 0.5%.
- **When does demand for plug peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the plug niche?**
- Listings span £2.08–£10.27; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 3,135 reviews — the moat a new listing must climb.
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