---
title: "Pink Paint — £89K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/pink-paint"
last_updated: "2026-07-31T15:57:42.313Z"
locale: en
meta:
description: "Niche score 38/100 · £89K/yr market · 253K searches/yr · £13.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £89K/yr market · 253K searches/yr · £13.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Paint — £89K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink paint**
**Skip it**
Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 14Conversion 32Competition 45Returns 95Price range 42Avg price 64Brand share 25Review moat 48Quality gap 28
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.65**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,707.05**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.03–£24.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£89K**
£89K/yr · 253K searches
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pink paint is a £89K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£82K–£109K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#187**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**6%**
- Johnstone's65% - Crown9% - Dulux6% - Vintro Paint5% - Ronseal4% - Royal & Langnickel4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -22.8% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/pink-paint/trend)
## **Top pink paint search terms**
- **pink paint**83K/yr-16.8%2.1% conv. - **pink paint for walls**39K/yr-10.8%1.5% conv. - **pink wall paint**28K/yr-25.4%1.3% conv. - **pink bathroom paint**11K/yr-31.8%1.6% conv. - **dusky pink paint**12K/yr-34.8%1.1% conv. - **pink emulsion paint for walls**7K/yr-12.0%1.5% conv. - **baby pink paint**8K/yr+0.1%1.9% conv. - **blush pink paint**10K/yr-31.0%1.3% conv. - **light pink paint**8K/yr-20.4%1.2% conv. - **dusty pink paint**6K/yr-31.1%1.5% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/pink-paint/search-terms)
## **Top pink paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£36K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Wall & Ceiling Paint - Pink Cadillac - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy To Apply - Dry In 1-2 Hours - 12m2 Coverage Per Litre - 2.5L**Johnstone's**£13.14**4.6★76 rev](https://www.amazon.co.uk/dp/B09X5D1YFW) [2**Johnstones - Wall & Ceiling Paint - Ballet Slipper - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.52**4.6★1,023 rev](https://www.amazon.co.uk/dp/B077ZQ9D6R) [3**Johnstones - Washable Paint - Rosebud - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.47**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07NZXF34D) [4**CROWN 2.5L Breatheasy MATT Emulsion Paint for Walls & Ceilings - RHUBARB ROSE**Crown**£17.37**4.7★96 rev](https://www.amazon.co.uk/dp/B0B71SC32J) [5**Ronseal One Coat Everywhere Hazy Pink Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects**Ronseal**£19.17**4.6★45 rev](https://www.amazon.co.uk/dp/B0D2HNFMPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pink Cadillac Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings**DRW**£13.13**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GF2M14FN) [**Dulux Matt Pressed Petal 2.5L**Dulux**£19.24**38 rev1y ago](https://www.amazon.co.uk/dp/B0DWT8BQSJ) [**Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tile Radiators & Pipes. 250ml (Pink)**Vintro Paint**£11.88**354 rev1y ago](https://www.amazon.co.uk/dp/B0DJRQRNYH) [**Ronseal One Coat Everywhere Hazy Pink Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects**Ronseal**£19.17**45 rev2y ago](https://www.amazon.co.uk/dp/B0D2HNFMPC) [**Dulux Easycare Washable & Tough Matt Emulsion Paint - Pressed Petal - 2.5L**Dulux**£20.65**120 rev3y ago](https://www.amazon.co.uk/dp/B0BYT8WNSR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones - Wall & Ceiling Paint - Pink Cadillac - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.43**4.5★**▲ 158%**](https://www.amazon.co.uk/dp/B077ZL6WCK) [**Johnstones - Wall & Ceiling Paint - Pink Cadillac - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy To Apply - Dry In 1-2 Hours - 12m2 Coverage Per Litre - 2.5L**Johnstone's**£13.14**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B09X5D1YFW) [**Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml**Johnstone's**£2.03**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B0B5Y6TJCM) [**Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Ballet Slipper 2.5L**Johnstone's**£12.97**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B07P8TH22S) [**Pink Cadillac Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings**DRW**£13.13**5.0★**▲ 49%**](https://www.amazon.co.uk/dp/B0GF2M14FN)
**~~View all trending →~~**
## **What buyers say about pink paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Amazing colour”*
**Paint Quality**16%
*“Great paint at a great price”*
**Quality-Overall**6%
*“Gorgeous dusky pink great quality Dulux product”*
**Coverage**6%
*“Perfect coverage”*
**Value For Money**6%
*“Worth the money”*
**Moist/Dry**4%
*“dries beautifully smooth”*
**Smell**2%
*“Doesn't leave a strong smell of paint”*
**Ease Of Cleaning**1%
*“Easy to wipe off with a damp paper towel if any paint goes where it shouldnt”*
**Thickness**1%
*“thickness is absolutely fantastic”*
**Drying Time**1%
*“Drying time was super quick”*
### **What buyers complain about **
**Quality-Overall**17%
*“Not the best”*
**Color**13%
*“Not Magenta”*
**Paint Quality**13%
*“I didn't have enough paint for a 3rd coat”*
**Size-Overall**13%
*“1 tin looks so small”*
**Thickness**8%
*“Its a bit thin”*
**Value For Money**4%
*“Waste of money”*
**Weight Light**3%
*“Lighter than I thought it would be”*
**Advertised Vs Actual Product**3%
*“they paint the tube a different much brighter colour than the paint on the inside so its very misleading”*
### **Top return reasons **
**Color**48%
**Paint Quality**24%
**Size-Overall**10%
**Leak-Proof**7%
**Quality-Overall**2%
**Functionality-Overall**2%
**Value For Money**1%
**Advertised Vs Actual Product**1%
**Design-Overall**1%
**Image/Picture Clarity**1%
## **Common questions**
- **Is pink paint profitable to sell on Amazon United Kingdom?**
- The niche generates £89K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the pink paint niche?**
- 9 brands and 74 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in pink paint?**
- Top complaints mined from reviews: Quality-Overall, Color, Paint Quality. The return rate is 0.9%.
- **When does demand for pink paint peak?**
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the pink paint niche?**
- Listings span £2.03–£24.48; the average listing price is £13.65 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.
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