---
title: "Picture Hooks — £993K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/picture-hooks"
last_updated: "2026-07-31T14:07:38.219Z"
locale: en
meta:
description: "Niche score 57/100 · £993K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £993K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Picture Hooks — £993K/yr Amazon UK Niche (2026) - Flapen"
---
# **picture hooks**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 13Conversion 96Competition 60Returns 98Price range 0Avg price 16Brand share 84Review moat 35Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****£993K**
£993K/yr · 1.4M searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,967.36**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.65**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.63–£10.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, picture hooks is a £993K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **picture hooks market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£848K–£1.1M**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**51%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**42%**
- YHYZ18% - YISCOKO10% - Damogo8% - ojussa8% - STAY UNIQUE 18% - HAUSPROFI7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/picture-hooks/trend)
## **Top picture hooks search terms**
- **picture hooks**666K/yr-23.0%11.6% conv. - **picture hanging kit**300K/yr-27.8%10.4% conv. - **picture hanging**117K/yr-19.4%4.5% conv. - **picture hanging hooks**55K/yr-29.7%6.8% conv. - **picture hangers**39K/yr-29.3%3.5% conv. - **picture frame hooks**30K/yr-20.1%4.8% conv. - **picture hooks for plasterboard walls**24K/yr-3.5%7.2% conv. - **picture hooks for hard walls**20K/yr-22.9%11.4% conv. - **picture hook**19K/yr-22.4%8.1% conv. - **picture hook for plastered walls**12K/yr-17.5%17.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/picture-hooks/search-terms)
## **Top picture hooks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£50K10%£99K15%£149K20%£199K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YHYZ Picture Hooks Heavy Duty Picture Hanging Kit: Hangers (50 30 20 10 lbs) + Nails Hanging Clock Photo Mirror Painting for Plasterboard Wood Dry Walls Hardwall**YHYZ**£4.24**4.6★536 rev](https://www.amazon.co.uk/dp/B0DL64DWS1) [2**YISCOKO Picture Hooks Non-Trace Wall Hooks Picture Hanging Hooks Frame Hanger Hook for Hanging Paintings Photos Mirror (24Pcs-Three Sizes)**YISCOKO**£3.58**4.4★486 rev](https://www.amazon.co.uk/dp/B0FC2PMV6Z) [3**StayUnique1 - 260 PCs Picture Hooks Heavy Duty-- Rustproof Picture Hanging Kit with Saw Tooth D-Ring Nails with Screws for Mirrors Picture Frames & Paintings**STAY UNIQUE 1**£8.46**4.4★1,218 rev](https://www.amazon.co.uk/dp/B08SC1RWG9) [4**HAUSPROFI 282pcs Picture Hooks for Hard Walls Picture Hanging Kit for Picture Frame Fixing Assorted Picture Hanger Set with 62 Steel Hooks 30 Sawtooth Hangers D-Ring Steel Wire Nails Screws**HAUSPROFI**£6.55**4.5★2,089 rev](https://www.amazon.co.uk/dp/B088BMNCDW) [5**300pcs Picture Hooks Picture Hanging Kit for Picture Frame Fixing Hard Walls Photo Hooks Assorted Picture Hanger Set with Saw Tooth D-Ring Nails Wire Screws**ojussa**£4.73**4.5★133 rev](https://www.amazon.co.uk/dp/B0FF4699WF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**400 PCS Picture Hanging Kit - Assorted Hooks for Frames and Photos Perfect for Hard Walls - Includes Saw Tooth Hangers D-Rings Nails and Wire for Easy Installation**Nakalixir**£4.61**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GCS65HJT) [**100PCS Heavy Duty Picture Hooks for Plasterboard Hard Walls (20 Sets 50lbs + 30 Sets 30lbs) Picture Hanging Kit Picture Rail Frame Hooks Hangers**shungran**£5.43**45 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKZJBSV) [**20Pcs Claw Picture Hanger Hooks for Plasterboard Walls No Nails Drywall Picture Hanging Kit Holds up to 40lb No Damage Heavy Duty Hook Painting Mirror Photo Frame Art Tool-Free Installation**Kunoli**£6.85**76 rev10mo ago](https://www.amazon.co.uk/dp/B0FR1BLPCQ) [**300pcs Picture Hooks Picture Hanging Kit for Picture Frame Fixing Hard Walls Photo Hooks Assorted Picture Hanger Set with Saw Tooth D-Ring Nails Wire Screws**ojussa**£4.73**133 rev1y ago](https://www.amazon.co.uk/dp/B0FF4699WF) [**YISCOKO Picture Hooks Non-Trace Wall Hooks Picture Hanging Hooks Frame Hanger Hook for Hanging Paintings Photos Mirror (24Pcs-Three Sizes)**YISCOKO**£3.58**486 rev1y ago](https://www.amazon.co.uk/dp/B0FC2PMV6Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wellnur 284pcs Picture Hooks | Heavy Duty Picture Hanging Kit | Rustproof Assorted Picture Hangers 62 Hooks 30 Sawtooth D-Rings Wire Nails & Screws for Mirrors Frames & Paintings**WELLNUR**£9.17**4.4★**▲ 184%**](https://www.amazon.co.uk/dp/B0C948DHTW) [**Picture Hooks Heavy Duty Pictures Hanging Hooks 100 PCS Picture Frame Hook with Nails Hold 30 Pounds (30LB) for Mirrors Frames Decor Paintings Pictures Frame Hook Kit**Damogo**£3.04**4.5★**▲ 162%**](https://www.amazon.co.uk/dp/B0DGLNSCCY) [**400 PCS Picture Hanging Kit - Assorted Hooks for Frames and Photos Perfect for Hard Walls - Includes Saw Tooth Hangers D-Rings Nails and Wire for Easy Installation**Nakalixir**£4.61**4.8★**▲ 138%**](https://www.amazon.co.uk/dp/B0GCS65HJT) [**100PCS Heavy Duty Picture Hooks for Plasterboard Hard Walls (20 Sets 50lbs + 30 Sets 30lbs) Picture Hanging Kit Picture Rail Frame Hooks Hangers**shungran**£5.43**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B0FZKZJBSV) [**Command Picture & Frame Hanging Strips Value Pack Large White - 12 Pairs (24 Strips) - Damage Free Hanging - For Pictures Frames Mirrors Wall décor and Signs**Command**£7.39**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B00LOQMCDM)
**~~View all trending →~~**
## **What buyers say about picture hooks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Nice little set well made did the job”*
**Value For Money**17%
*“Excellent value”*
**Ease Of Use**13%
*“Ease of use”*
**Advertised Vs Actual Product**11%
*“As described”*
**Strength**10%
*“Surprisingly strong”*
**Adhesion/Stickiness**7%
*“Good adhesion”*
**Size-Overall**6%
*“easy to fit”*
**Assembly/Installation**3%
*“Easy to put up”*
**Durability**2%
*“it should last a good while for general household use”*
**Image/Picture Clarity**2%
*“great and easy way of fixing pictures etc”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Poor adhesive”*
**Quality-Overall**17%
*“Terrible product absolutely Terrible”*
**Paint Quality**9%
*“horrible for paint”*
**Durability**8%
*“then suddenly break”*
**Value For Money**8%
*“Overpriced rubbish”*
**Strength**8%
*“Very weak”*
**Functionality-Overall**6%
*“Can't push into plastered walls”*
**Weight Heavy**3%
*“These are definitely NOT heavy duty”*
**Advertised Vs Actual Product**3%
*“False description”*
**Size-Overall**2%
*“Not fit for purpose”*
### **Top return reasons **
**Adhesion/Stickiness**26%
**Size-Overall**20%
**Functionality-Overall**13%
**Quality-Overall**8%
**Strength**6%
**Defective Material/Parts**4%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**3%
**Paint Quality**3%
**Durability**2%
## **Common questions**
- **Is picture hooks profitable to sell on Amazon United Kingdom?**
- The niche generates £993K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the picture hooks niche?**
- 19 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in picture hooks?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Paint Quality. The return rate is 0.4%.
- **When does demand for picture hooks peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the picture hooks niche?**
- Listings span £2.63–£10.87; the average listing price is £5.65 (sweet spot $15–$100). The average incumbent carries 2,967 reviews — the moat a new listing must climb.
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