---
title: "Picture Framing Tape — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/picture-framing-tape"
last_updated: "2026-07-31T16:14:53.760Z"
locale: en
meta:
description: "Niche score 39/100 · £72K/yr market · 61K searches/yr · £6.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £72K/yr market · 61K searches/yr · £6.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Picture Framing Tape — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **picture framing tape**
**Skip it**
Prices mostly outside the sweet spot ($3.44–$11.55) — this niche doesn't clear our bar today.
Market size 18Growth 18Conversion 99Competition 27Returns 98Price range 0Avg price 19Brand share 37Review moat 34Quality gap 32
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,058.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.66**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£72K**
£72K/yr · 61K searches
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.44–£11.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, picture framing tape is a £72K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **picture framing tape market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£53K–£67K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**12%**
- LagunaProject29% - Ultratape23% - Kite12% - indigo11% - Sabco7% - G4GADGET6% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/picture-framing-tape/trend)
## **Top picture framing tape search terms**
- **picture frame tape**15K/yr-0.4%12.4% conv. - **picture framing tape**15K/yr-16.2%15.8% conv. - **framing tape**11K/yr+0.8%15.5% conv. - **framers tape**6K/yr+2.3%15.0% conv. - **picture tape**5K/yr-8.2%9.6% conv. - **picture tape for framing**4K/yr-13.8%16.1% conv. - **frame tape**3K/yr+9.4%7.7% conv. - **frame sealing tape**2K/yr-91.4%8.5% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/picture-framing-tape/search-terms)
## **Top picture framing tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultratape Self Adhesive Picture Framing Tape 48mm x 50m**Ultratape**£6.16**4.6★222 rev](https://www.amazon.co.uk/dp/B07KSDX83Z) [2**LagunaProject 38mm x 50m 60gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers**LagunaProject**£5.87**4.6★394 rev](https://www.amazon.co.uk/dp/B09S19CT7Q) [3**48mm x 50m Premium 70gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers Tape**LagunaProject**£6.70**4.6★586 rev](https://www.amazon.co.uk/dp/B0096MRQ0K) [4**indigo Premium Brown Framers Tape - Self Adhesive Picture Framing Masking Backing Packaging Tape (1 x 24mm x 50m)**indigo**£5.94**4.5★773 rev](https://www.amazon.co.uk/dp/B07RR2YRR7) [5**1X 25mm X 50m Brown Paper Framers Tape - Self-Adhesive Kraft Paper Tape - Vegan Friendly - Eco-Friendly - Fully Recyclable**Kite**£4.09**4.6★357 rev](https://www.amazon.co.uk/dp/B082XCDBWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**G4GADGET Kraft Paper Packing Tape 24mm x 50m | Strong Brown Paper Tape for Parcel Packing Picture Framing & Moving Boxes | Eco-Friendly & Recyclable**G4GADGET**£3.44**115 rev1y ago](https://www.amazon.co.uk/dp/B0F3Y26Y7H) [**ecoTru UK Ultra Strong Paper Packing Tape British Brand Eco Heavy Duty Brown Kraft Packaging Tape For Box & Parcel Shipping Picture Framing Masking Backing Self Adhesive & Uncoated 2 In x 44 Yrd**ecotru**£5.91**684 rev2y ago](https://www.amazon.co.uk/dp/B0C94WXYT2) [**Koju Kraft Paper Packing Tape 48mm x 50m | 3 pack | Eco Friendly & Recyclable Brown Paper Tape for Parcel Packing & Picture Framing**Koju**£9.95**400 rev3y ago](https://www.amazon.co.uk/dp/B0BSVJCP59) [**1X 25mm X 50m Brown Paper Framers Tape - Self-Adhesive Kraft Paper Tape - Vegan Friendly - Eco-Friendly - Fully Recyclable**Kite**£4.09**357 rev3y ago](https://www.amazon.co.uk/dp/B082XCDBWB) [**LagunaProject 38mm x 50m 60gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers**LagunaProject**£5.87**394 rev4y ago](https://www.amazon.co.uk/dp/B09S19CT7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Command Picture & Frame Hanging Strips Value Pack Large White - 12 Pairs (24 Strips) - Damage Free Hanging - For Pictures Frames Mirrors Wall décor and Signs**Command**£7.39**4.4★**▲ 203%**](https://www.amazon.co.uk/dp/B00LOQMCDM) [**Greener Route 2X 48mm Standard Framers Paper Tape Recyclable | Natural Rubber Self-Adhesive Saturated Paper Tape | 50 Meter Roll - Vegan - Sustainably Sourced (2)**Greener Route**£11.55**4.7★**▲ 146%**](https://www.amazon.co.uk/dp/B08RGQJYCH) [**2X 25mm x 50m Framers Tape - Brown Masking Tape - Self-Adhesive Kraft Paper Material Ideal for Picture framing Masking Decorating and or Packaging - Eco-Friendly - 100% Recyclable - Vegan(2)**Kite**£6.38**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B082XC68XK) [**48mm x 50m Premium 70gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers Tape**LagunaProject**£6.70**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0096MRQ0K) [**ecoTru UK Ultra Strong Paper Packing Tape British Brand Eco Heavy Duty Brown Kraft Packaging Tape For Box & Parcel Shipping Picture Framing Masking Backing Self Adhesive & Uncoated 2 In x 44 Yrd**ecotru**£5.91**4.7★**▲ 27%**](https://www.amazon.co.uk/dp/B0C94WXYT2)
**~~View all trending →~~**
## **What buyers say about picture framing tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**28%
*“good adhesion”*
**Quality-Overall**17%
*“It's really good quality tape”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**8%
*“Well worth it”*
**Advertised Vs Actual Product**7%
*“It exceeded my expectations”*
**Strength**6%
*“Super strong”*
**Durability**3%
*“Strong and durable”*
**Paint Quality**2%
*“haven't experienced any paint removal which is great”*
**Efficiency**2%
*“efficient”*
**Instructions/User Manual/Troubleshooting**1%
*“I also enjoyed the user instructions it was clear and helpful”*
### **What buyers complain about **
**Adhesion/Stickiness**38%
*“Poor adhesive”*
**Quality-Overall**12%
*“Not the usual quality”*
**Paint Quality**8%
*“peeled the paint of the wall”*
**Functionality-Overall**8%
*“Do not perform well at all”*
**Value For Money**8%
*“very pricey for what they are i think”*
**Durability**7%
*“broke after two days”*
**Advertised Vs Actual Product**3%
*“not the same”*
**Thickness**2%
*“I'm not thick”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions in the packet are rubbish”*
**Tear Resistance**1%
*“Easy to tear when wrapping”*
### **Top return reasons **
**Adhesion/Stickiness**43%
**Functionality-Overall**14%
**Size-Overall**8%
**Defective Material/Parts**7%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Strength**3%
**Compatibility-Overall**3%
**Paint Quality**2%
**Durability**2%
## **Common questions**
- **Is picture framing tape profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 16 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the picture framing tape niche?**
- 12 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in picture framing tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Paint Quality. The return rate is 0.4%.
- **When does demand for picture framing tape peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the picture framing tape niche?**
- Listings span £3.44–£11.55; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 3,059 reviews — the moat a new listing must climb.
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