---
title: "Products — pick set - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/pick-set/products"
last_updated: "2026-07-31T16:54:02.209Z"
locale: en
meta:
  description: "Niche score 52/100 · £367K/yr market · 376K searches/yr · £26.47 avg price. Soft demand (-22.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £367K/yr market · 376K searches/yr · £26.47 avg price. Soft demand (-22.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — pick set - Flapen"
---

# **pick set**

**Worth a look**

Shows low returns (0.5%), but soft demand (-22.9% this quarter) keeps it on the watch list.

Market size 54Growth 14Conversion 46Competition 80Returns 98Price range 17Avg price 95Brand share 32Review moat 77Quality gap 25

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£26.47**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Great****456.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£367K**

£367K/yr · 376K searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£2.65–£502.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch