---
title: "Search terms — paper tape - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/paper-tape/search-terms"
last_updated: "2026-07-31T15:59:47.478Z"
locale: en
meta:
  description: "Niche score 45/100 · £189K/yr market · 187K searches/yr · £7.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £189K/yr market · 187K searches/yr · £7.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — paper tape - Flapen"
---

# **paper tape**

**Skip it**

Prices mostly outside the sweet spot ($1.88–$10.28) — this niche doesn't clear our bar today.

Market size 38Growth 22Conversion 96Competition 26Returns 98Price range 0Avg price 19Brand share 25Review moat 65Quality gap 60

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****915.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£189K**

£189K/yr · 187K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.02**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.88–£10.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")