---
title: "Paint Tray — £193K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/paint-tray"
last_updated: "2026-07-31T14:58:59.581Z"
locale: en
meta:
description: "Niche score 44/100 · £193K/yr market · 230K searches/yr · £5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £193K/yr market · 230K searches/yr · £5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paint Tray — £193K/yr Amazon UK Niche (2026) - Flapen"
---
# **paint tray**
**Skip it**
Prices mostly outside the sweet spot ($2.01–$10.00) — this niche doesn't clear our bar today.
Market size 38Growth 18Conversion 98Competition 39Returns 99Price range 0Avg price 15Brand share 30Review moat 64Quality gap 37
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****956.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£193K**
£193K/yr · 230K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.23**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.01–£10.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paint tray is a £193K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint tray market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£209K–£262K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**10%**
- Harris54% - HAMILTON18% - Mister Rui7% - Fit For The Job5% - Faithfull4% - LG Harris3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/paint-tray/trend)
## **Top paint tray search terms**
- **paint tray**113K/yr-9.7%14.6% conv. - **paint roller tray**25K/yr-14.9%15.1% conv. - **roller tray**25K/yr-25.1%14.6% conv. - **paint trays**23K/yr-16.6%9.5% conv. - **painting tray**11K/yr-14.8%12.0% conv. - **small paint tray**6K/yr-19.3%17.2% conv. - **mini roller tray**6K/yr-11.7%16.7% conv. - **paint tray 9 inch**6K/yr-17.2%17.6% conv. - **large paint tray**4K/yr-4.6%8.0% conv. - **4 inch roller tray**3K/yr+0.8%10.0% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/paint-tray/search-terms)
## **Top paint tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£39K30%£58K40%£77K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harris Essentials Walls & Ceilings Twin Set 1 x Tray 1 x Frame 2 x Roller Sleeves 9 Black Plastic Polyester**Harris**£3.92**4.6★2,473 rev](https://www.amazon.co.uk/dp/B0866PTRQD) [2**Hamilton for The Trade Paint Roller Tray | 9 Black**HAMILTON**£4.60**4.4★195 rev](https://www.amazon.co.uk/dp/B0BS72TKTM) [3**Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves**Harris**£2.01**4.6★4,357 rev](https://www.amazon.co.uk/dp/B08584SP8B) [4**Harris Seriously Good 1 Litre Paint Tray 9in**Harris**£2.46**4.8★10 rev](https://www.amazon.co.uk/dp/B0BYKC723N) [5**Mister Rui Paint Tray 6 Inches Plastic Paint Tray with 5 Pcs Paint Pan Liners Disposable Paint Tray Paint Roller Tray Transparent Paint Tray Liners for Painting**Mister Rui**£8.00**4.3★103 rev](https://www.amazon.co.uk/dp/B0DLMVT3VY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dekton 9 Paint Roller Tray Ideal for Emulsion & Gloss Paints Compatible with 9 Rollers Durable and Practical Painting Accessory for Walls Ceilings and DIY Projects**DEKTON**£3.28**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXF6TLWV) [**Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray**Harris**£10.00**128 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RK5L9N) [**Mister Rui Paint Tray 6 Inches Plastic Paint Tray with 5 Pcs Paint Pan Liners Disposable Paint Tray Paint Roller Tray Transparent Paint Tray Liners for Painting**Mister Rui**£8.00**103 rev1y ago](https://www.amazon.co.uk/dp/B0DLMVT3VY) [**Harris Seriously Good 1 Litre Paint Tray 9in**Harris**£2.46**10 rev3y ago](https://www.amazon.co.uk/dp/B0BYKC723N) [**Harris Seriously Good Paint Tray 4in**LG Harris**£2.07**12 rev3y ago](https://www.amazon.co.uk/dp/B0BYKCW2J4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Precision Defined Paint Trays 9-Inch (23 cm) Paint Roller Trays Set 2-Pack Plastic Paint Pan for 9-Inch Roller Brushes Painting Tray for Painting with Deep Paint Pocket Disposable Paint Tray**Precision Defined**£8.15**4.5★**▲ 224%**](https://www.amazon.co.uk/dp/B07QYC7782) [**Dekton 9 Paint Roller Tray Ideal for Emulsion & Gloss Paints Compatible with 9 Rollers Durable and Practical Painting Accessory for Walls Ceilings and DIY Projects**DEKTON**£3.28**5.0★**▲ 220%**](https://www.amazon.co.uk/dp/B0GXF6TLWV) [**Harris Seriously Good 1 Litre Paint Tray 9in**Harris**£2.46**4.8★**▲ 205%**](https://www.amazon.co.uk/dp/B0BYKC723N) [**Harris Seriously Good Paint Tray 4in**LG Harris**£2.07**3.6★**▲ 146%**](https://www.amazon.co.uk/dp/B0BYKCW2J4) [**Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray**Harris**£10.00**4.7★**▲ 130%**](https://www.amazon.co.uk/dp/B0G4RK5L9N)
**~~View all trending →~~**
## **What buyers say about paint tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Excellent Value for Money”*
**Quality-Overall**24%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“As described”*
**Ease Of Cleaning**8%
*“Easy to clean”*
**Paint Quality**6%
*“Great paint brushes”*
**Ease Of Use**6%
*“Ease of use”*
**Size-Overall**6%
*“Great fit”*
**Efficiency**2%
*“Does the job”*
**Durability**1%
*“very durable and sturdy”*
**Strength**1%
*“Good solid rollers and roller”*
### **What buyers complain about **
**Quality-Overall**21%
*“Poor quality tray”*
**Size-Overall**17%
*“Too small”*
**Value For Money**12%
*“at these prices why wouldnt you”*
**Paint Quality**8%
*“Not for a 9 inch paint tray”*
**Strength**6%
*“bit flimsy”*
**Thickness**4%
*“I really expected something at least 2 millimeters thick,its not at all”*
**Functionality-Overall**3%
*“Rollers shed fluff all over the walls”*
**Advertised Vs Actual Product**3%
*“Misdescribed and damaged”*
**Durability**1%
*“It broke on the first wall”*
**Ease Of Use**1%
*“so wasnt useful at all”*
### **Top return reasons **
**Size-Overall**61%
**Paint Quality**10%
**Quality-Overall**9%
**Value For Money**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Compatibility-Overall**1%
**Strength**1%
## **Common questions**
- **Is paint tray profitable to sell on Amazon United Kingdom?**
- The niche generates £193K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the paint tray niche?**
- 10 brands and 91 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in paint tray?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for paint tray peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the paint tray niche?**
- Listings span £2.01–£10.00; the average listing price is £5.23 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.
## **Related niches in DIY & Tools**
- 68 [**cardboard cutter**](https://flapen.com/research/uk/diy-tools/cardboard-cutter)£343K/yr+30.6%**Worth a look**- 68 [**door canopy**](https://flapen.com/research/uk/diy-tools/door-canopy)£202K/yr+187.7%**Worth a look**- 68 [**fence post repair**](https://flapen.com/research/uk/diy-tools/fence-post-repair)£359K/yr-8.2%**Worth a look**- 68 [**cat window guard**](https://flapen.com/research/uk/diy-tools/cat-window-guard)£98K/yr+413.1%**Worth a look**- 68 [**sun shade**](https://flapen.com/research/uk/diy-tools/sun-shade)£202K/yr+187.7%**Worth a look**- 69 [**brass hose connector**](https://flapen.com/research/uk/diy-tools/brass-hose-connector)£66K/yr+122.8%**Worth a look**[**All DIY & Tools niches **](https://flapen.com/research/uk/diy-tools)