---
title: "Products — over toilet storage unit - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/over-toilet-storage-unit/products"
last_updated: "2026-07-31T22:48:32.759Z"
locale: en
meta:
  description: "Niche score 57/100 · £68K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £68K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — over toilet storage unit - Flapen"
---

# **over toilet storage unit**

**Worth a look**

Shows a sweet-spot price point ($36.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 18Conversion 8Competition 91Returns 78Price range 87Avg price 95Brand share 83Review moat 74Quality gap 81

**Avg price**

**Incredible****£36.78**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Price range**

**Great****£8.14–£74.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****528.25**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£68K**

£68K/yr · 296K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")