---
title: "Over Toilet Storage Unit — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/over-toilet-storage-unit"
last_updated: "2026-07-31T20:19:10.351Z"
locale: en
meta:
description: "Niche score 57/100 · £68K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £68K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Over Toilet Storage Unit — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **over toilet storage unit**
**Worth a look**
Shows a sweet-spot price point ($36.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 18Conversion 8Competition 91Returns 78Price range 87Avg price 95Brand share 83Review moat 74Quality gap 81
**Avg price**
**Incredible****£36.78**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****£8.14–£74.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****528.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£68K**
£68K/yr · 296K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, over toilet storage unit is a £68K/yr Amazon United Kingdom market (296K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **over toilet storage unit market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£74K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **87%**
- **Out of stock**
- **25.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**52%**
Top 20: 91%
**Top-5 click share**
**24%**
Top 20: 61%
**Open market**
**44%**
- BonVache13% - HOOBRO11% - VASAGLE11% - COSTWAY9% - SMIBUY9% - WELDUN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/over-toilet-storage-unit/trend)
## **Top over toilet storage unit search terms**
- **over toilet storage unit**104K/yr-12.3%0.5% conv. - **over toilet storage**40K/yr+0.3%0.4% conv. - **over the toilet storage unit**28K/yr-3.2%0.5% conv. - **toilet shelf**23K/yr-10.5%0.2% conv. - **over the toilet storage**11K/yr-12.0%0.4% conv. - **toilet shelves**13K/yr-36.2%0.4% conv. - **over toilet bathroom storage**6K/yr-6.3%0.3% conv. - **over toilet shelf**9K/yr-13.1%0.3% conv. - **toilet rack**6K/yr+19.6%0.3% conv. - **over toilet shelving unit**16K/yr-63.4%0.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/over-toilet-storage-unit/search-terms)
## **Top over toilet storage unit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£3K6%£4K8%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VASAGLE Toilet Shelf 3 Tier Toilet Shelf Space-Saving Bathroom Shelf Easy Assembly for Laundry Room Industrial Style Rustic Brown and Black BTS002B01**VASAGLE**£28.69**4.7★1,868 rev](https://www.amazon.co.uk/dp/B087JNM2TC) [2**HOOBRO Over Toilet Storage Unit Bathroom Storage Cabinet with Rattan-Style Doors Farmhouse Bathroom Storage Shelf Adjustable Shelf Laundry Room Natural ENL23TS01**HOOBRO**£34.88**4.9★14 rev](https://www.amazon.co.uk/dp/B0FF9Y78SR) [3**VASAGLE 3-Tier Over-The-Toilet Rack Space-Saving Bathroom Storage Shelf Easy to Assemble Washing Machine Storage Rack Industrial Style Greige and Black BTS002B02**VASAGLE**£28.64**4.7★1,868 rev](https://www.amazon.co.uk/dp/B08NWQHQ1R) [4**YMYNY Over Toilet Storage 3 Tier Bathroom Organizer Shelf Freestanding Space Saver with Toilet Paper Holder Multifunctional Toilet Storage Rack 64×24×165CM Rustic Brown HBR005H**YMYNY**£27.73**4.3★111 rev](https://www.amazon.co.uk/dp/B0CBTX74WL) [5**WELDUN Over Toilet Storage Unit 4-tier Bathroom Shelf Rack for Narrow Small Space No Drilling Adjustable Height 122-315CM & Width 49-79CM Black**WELDUN**£34.16**4.1★132 rev](https://www.amazon.co.uk/dp/B0FN7JNS18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FEONASE Over Toilet Storage Unit with Pulley Small Storage Cabinet Toilet Paper Holder Doors & Adjustable Shelves White Toilet Storage Cabinets Space-Saving Solution for Bathroom Laundry**Feonase**£65.26**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GV43L3XS) [**HOOBRO Bathroom Shelf Storage 2-Tier Metal Over Toilet Storage Unit Bathroom Organizer with Tissue Paper Holder and Hooks Metal Frame for Bathroom Kitchen Black EBK16TS01**HOOBRO**£11.51**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GHMW5LFG) [**EVERGOODS 3-Tier Heavy Duty Toilet & Bathroom Storage Shelf Large Freestanding Metal Organizer Space-Saving Rack for Towels Toiletries and Household Items 175×60×35cm 55lbs Capacity**evergoods**£17.95**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQGNL8W) [**COSTWAY Over Toilet Storage Unit Freestanding Bathroom Space Saver with 2 Doors and Adjustable Shelf Wooden Above The Toilet Cabinet Laundry Organizer Rack (White)**COSTWAY**£49.24**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GM5N77JD) [**FAHD TRADERS 3-Tier Over Toilet Bathroom Storage Rack | Freestanding Iron Shelf Organiser | Space Saving Standing Shelf for Towels & Toiletries | Floor Unit (White)**FAHD TRADERS**£15.30**21 rev6mo ago](https://www.amazon.co.uk/dp/B0GH5H7ZPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EVERGOODS 3-Tier Heavy Duty Toilet & Bathroom Storage Shelf Large Freestanding Metal Organizer Space-Saving Rack for Towels Toiletries and Household Items 175×60×35cm 55lbs Capacity**evergoods**£17.95**3.6★**▲ 232%**](https://www.amazon.co.uk/dp/B0GSQGNL8W) [**HOOBRO Bathroom Shelf Storage 2-Tier Metal Over Toilet Storage Unit Bathroom Organizer with Tissue Paper Holder and Hooks Metal Frame for Bathroom Kitchen Black EBK16TS01**HOOBRO**£11.51**3.9★**▲ 194%**](https://www.amazon.co.uk/dp/B0GHMW5LFG) [**COSTWAY Over Toilet Storage Unit Freestanding Bathroom Shelf Space Saver with 3-Tier Mesh Shelves and 3 Hooks Metal Frame Tall Over The Toilet Rack Washing Machine Organizer Stand (Brown)**COSTWAY**£21.98**4.5★**▲ 172%**](https://www.amazon.co.uk/dp/B0CPFQH6GM) [**Turosur 3-Tier Over Toilet Storage Unit Bathroom Storage Shelves with 3 Hooks & Toilet Paper Freestanding Space-Saving Toilet Storage Rack for Bathrooms & Laundry Rooms(Black)**Turosur**£26.59**4.0★**▲ 138%**](https://www.amazon.co.uk/dp/B0FLJV35QG) [**FEONASE Over Toilet Storage Unit with Pulley Small Storage Cabinet Toilet Paper Holder Doors & Adjustable Shelves White Toilet Storage Cabinets Space-Saving Solution for Bathroom Laundry**Feonase**£65.26**3.6★**▲ 130%**](https://www.amazon.co.uk/dp/B0GV43L3XS)
**~~View all trending →~~**
## **What buyers say about over toilet storage unit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Assembly/Installation**15%
*“Easy installation”*
**Strength**13%
*“appears of good sturdy construction”*
**Value For Money**10%
*“Excellent value for money”*
**Storage Capacity**8%
*“Excellent storage”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Adhesion/Stickiness**5%
*“Stick very well”*
**Size-Overall**5%
*“fit more on it”*
**Design-Overall**3%
*“Brilliant Design”*
**Ease Of Use**3%
*“Ease of use”*
### **What buyers complain about **
**Size-Overall**14%
*“Didn't fit”*
**Assembly/Installation**9%
*“a pain to build/assemble”*
**Adhesion/Stickiness**8%
*“Bad adhesive”*
**Rusts/Corrodes**7%
*“They do rust”*
**Durability**7%
*“it fell down after 2 mins”*
**Strength**6%
*“A bit flimsy”*
**Quality-Overall**6%
*“Poor performance”*
**Value For Money**4%
*“A bit more expensive than I wanted”*
**Advertised Vs Actual Product**2%
*“It's tiny and doesn't fit what shows in the picture, don't be fooled as I was”*
**Wood Quality**2%
*“Absolutely beautiful, installer just have to be extra careful as some part of the wood is fragile and may split while installing”*
### **Top return reasons **
**Size-Overall**34%
**Adhesion/Stickiness**18%
**Color**7%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Durability**4%
**Strength**3%
**Advertised Vs Actual Product**2%
**Weight Heavy**2%
**Functionality-Overall**2%
## **Common questions**
- **Is over toilet storage unit profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 75 tracked products. 1 of 38 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the over toilet storage unit niche?**
- 33 brands and 40 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in over toilet storage unit?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Adhesion/Stickiness. The return rate is 1.8%.
- **When does demand for over toilet storage unit peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the over toilet storage unit niche?**
- Listings span £8.14–£74.88; the average listing price is £36.78 (sweet spot $15–$100). The average incumbent carries 528 reviews — the moat a new listing must climb.
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