---
title: "Open Sign — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/open-sign"
last_updated: "2026-07-31T17:54:32.929Z"
locale: en
meta:
description: "Niche score 55/100 · £55K/yr market · 87K searches/yr · £13.42 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £55K/yr market · 87K searches/yr · £13.42 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Open Sign — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **open sign**
**Worth a look**
Shows a thin review moat (135 avg reviews), but a small market ($55K/yr) keeps it on the watch list.
Market size 14Growth 15Conversion 56Competition 71Returns 90Price range 52Avg price 62Brand share 88Review moat 93Quality gap 60
**Review moat**
**Great****134.64**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£13.42**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.40–£27.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£55K**
£55K/yr · 87K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, open sign is a £55K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **open sign market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£54K–£67K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#815**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**47%**
Top 20: 87%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**49%**
- CARGEN18% - TOROS STORE10% - swift7% - LightingWill6% - Rdutuok6% - SUPERDANT5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/open-sign/trend)
## **Top open sign search terms**
- **open sign**31K/yr-28.3%2.9% conv. - **open closed sign**21K/yr-17.7%4.3% conv. - **open and closed signs for shops**12K/yr-2.8%4.3% conv. - **open closed sign for shop**9K/yr-7.4%4.4% conv. - **shop sign**5K/yr+7.8%0.3% conv. - **neon open sign**6K/yr-30.0%1.9% conv. - **open signs for business**3K/yr-50.1%3.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/open-sign/search-terms)
## **Top open sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£8K20%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Open Signs for Business Double Sided Open Closed Sign Business Hours Hanging Sign with Rope Hours of Operation for Walls Window Shop Bar Hotel 12x8 inch**CARGEN**£4.84**4.6★1,082 rev](https://www.amazon.co.uk/dp/B09JS59C6P) [2**TOROS STORE Modern Wooden Open Closed Sign - Double-Sided Vintage Style Black**TOROS STORE**£20.16**4.4★403 rev](https://www.amazon.co.uk/dp/B0C5R7Y7ZR) [3**Open Closed Sign Hanging Reversible High Contrast Red Shop Double Sided Door Noticed**swift**£3.40**4.3★222 rev](https://www.amazon.co.uk/dp/B07DXQ2M3T) [4**LightingWill LED Neon Open Sign 16x 9 Ultra Bright Open Signs for Business Dimmable 5V USB Light Up Signs for Business Window Coffee Shops Stores Restaurants Bars Hotel Horizontal**LightingWill**£26.25**4.4★77 rev](https://www.amazon.co.uk/dp/B0D12DD9GH) [5**Rdutuok Led Neon Open Signs for Business 42 x 22cm Light Up Open Signs Advertisement Board Electric Display Sign Powered by USB Adjustable Bright Open/Closed Hour Sign for Stores Window Bars Cafes**Rdutuok**£21.37**4.3★208 rev](https://www.amazon.co.uk/dp/B0CZ16P93F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1Pcs Reversible Open Closed Sign Double Sided Wooden Hanging Open and Closed Signs for Shops Store Status Indicator with Rope Hanger for Shop Windows and Business Doors**ZPLASK**£5.76**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXK5V22J) [**1PCS Open Closed Sign Open Sign Open closed sign Open and closed signs for shops**TUBAWD**£9.23**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX6DFDMM) [**Double Sided Open Closed Sign - Durable Hanging Business Sign for Shops 20cm Rustic Wooden Design with Rope Hanger Easy to Install Store Sign**Tivleed**£6.89**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GR4W11CL) [**Open Closed Sign Open Sign Double Sided Business Hours Display Sign for Shops Open and Closed Signs for Shops Durable 30cm x 20cm Open Closed Sign for Shop**DNTHYRIN**£5.76**0 rev7mo ago](https://www.amazon.co.uk/dp/B0GC4FS9VH) [**1 Set Black & White Double-Sided Open Closed Sign with Vintage Border**MINWEGI**£5.17**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FQV7T7L2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1Pcs Reversible Open Closed Sign Double Sided Wooden Hanging Open and Closed Signs for Shops Store Status Indicator with Rope Hanger for Shop Windows and Business Doors**ZPLASK**£5.76**5.0★**▲ 336%**](https://www.amazon.co.uk/dp/B0GXK5V22J) [**1PCS Open Closed Sign Open Sign Open closed sign Open and closed signs for shops**TUBAWD**£9.23**0.0★**▲ 336%**](https://www.amazon.co.uk/dp/B0GX6DFDMM) [**Double Sided Open Closed Sign - Durable Hanging Business Sign for Shops 20cm Rustic Wooden Design with Rope Hanger Easy to Install Store Sign**Tivleed**£6.89**5.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0GR4W11CL) [**Timogift Open Neon Sign Dimmable Come in were Open Neon Sign Open for business Neon Signs for Business Window Shop Commercial Hotel Restaurant Door Wall Background Decoration**Timogift**£21.22**4.8★**▲ 114%**](https://www.amazon.co.uk/dp/B0FLP2J1GR) [**Open Closed Sign Open Sign Double Sided Business Hours Display Sign for Shops Open and Closed Signs for Shops Durable 30cm x 20cm Open Closed Sign for Shop**DNTHYRIN**£5.76**0.0★**▲ 92%**](https://www.amazon.co.uk/dp/B0GC4FS9VH)
**~~View all trending →~~**
## **What buyers say about open sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Really good quality - perfect for our open garden”*
**Value For Money**21%
*“Good value for money”*
**Advertised Vs Actual Product**17%
*“Does the job”*
**Size-Overall**14%
*“good size”*
**Brightness/Shine/Glow**10%
*“Nice and Bright”*
**Gifting Purpose**5%
*“Very useful to give as a present to someone who has a business”*
**Display Brightness**5%
*“Great little neon open sign”*
**Design-Overall**2%
*“Great rustic looking sign”*
**Weight Light**2%
*“It is light weight so would be suitable to hang anywhere”*
### **What buyers complain about **
**Durability**36%
*“Stopped working after 6 months when used 2x/week”*
**Size-Overall**21%
*“Short cable”*
**Double-Sided Printing**14%
*“Not double sided”*
**Material Quality**7%
*“Flimsy THIN plastic”*
**Advertised Vs Actual Product**7%
*“Picture is shopped a bit”*
**Connectivity-Overall**7%
*“the usb connection just fell to pieces”*
**Strength**7%
*“Flimsy THIN plastic”*
### **Top return reasons **
**Size-Overall**18%
**Defective Material/Parts**14%
**Functionality-Overall**13%
**Brightness/Shine/Glow**7%
**Color**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Adhesion/Stickiness**4%
**Compatibility-Overall**3%
**Socket/Port/Plug**2%
## **Common questions**
- **Is open sign profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the open sign niche?**
- 30 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in open sign?**
- Top complaints mined from reviews: Durability, Size-Overall, Double-Sided Printing. The return rate is 1.3%.
- **When does demand for open sign peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the open sign niche?**
- Listings span £3.40–£27.54; the average listing price is £13.42 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.
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