---
title: "Olive Green Paint — £126K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/olive-green-paint"
last_updated: "2026-07-31T16:03:40.176Z"
locale: en
meta:
description: "Niche score 41/100 · £126K/yr market · 235K searches/yr · £17.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £126K/yr market · 235K searches/yr · £17.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Olive Green Paint — £126K/yr Amazon UK Niche (2026) - Flapen"
---
# **olive green paint**
**Skip it**
Soft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 17Conversion 39Competition 36Returns 94Price range 81Avg price 80Brand share 17Review moat 25Quality gap 43
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£11.92–£29.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£17.09**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£126K**
£126K/yr · 235K searches
**Review moat**
**Bad****4,456.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, olive green paint is a £126K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive green paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£103K–£137K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**5%**
- Johnstone's67% - Dulux9% - THE ONE7% - Crown6% - Ronseal3% - HQC2% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -15.4% search growth over the last 90 days.
4K3KSpike '26Prime Day '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/olive-green-paint/trend)
## **Top olive green paint search terms**
- **sage green paint**87K/yr-11.8%2.3% conv. - **olive green paint**23K/yr-15.6%0.8% conv. - **sage paint**14K/yr-14.2%2.6% conv. - **overtly olive dulux**16K/yr-31.5%3.3% conv. - **sage green paint for walls**14K/yr-14.5%2.5% conv. - **sage green bathroom paint**9K/yr-17.5%1.5% conv. - **light green paint**9K/yr-20.8%0.9% conv. - **sage paint for walls**9K/yr-30.3%2.5% conv. - **sage green kitchen paint**7K/yr-12.7%2.3% conv. - **sage green wall paint**6K/yr+4.0%2.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/olive-green-paint/search-terms)
## **Top olive green paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.97**4.5★1,943 rev](https://www.amazon.co.uk/dp/B077ZMMTGH) [2**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**4.6★782 rev](https://www.amazon.co.uk/dp/B07NYSR7LV) [3**Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1**Johnstone's**£14.78**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07NZXF349) [4**Dulux Walls & Ceilings Matt Emulsion Paint Overtly Olive 2.5 Litres**Dulux**£16.23**4.7★1,928 rev](https://www.amazon.co.uk/dp/B07DPT41N9) [5**Crown Matt 2.5L Emulsion - Mellow Sage**Crown**£17.44**4.5★200 rev](https://www.amazon.co.uk/dp/B004R23JIW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Sage Green - 0.5L - Matt**Evelyn Grant**£14.95**38 rev4mo ago](https://www.amazon.co.uk/dp/B0GRGPJS7Z) [**The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.93**26,529 rev9mo ago](https://www.amazon.co.uk/dp/B0FX8VS4V7) [**The ONE All-In-One Paint & Primer - Sage Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.92**26,529 rev9mo ago](https://www.amazon.co.uk/dp/B0FX8WV6MS) [**Ronseal One Coat Everywhere Paint Olive Matt 2.5 L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects**Ronseal**£19.70**75 rev2y ago](https://www.amazon.co.uk/dp/B0D2HLMCDW) [**Vintro | Olive Green | Luxury Matt Emulsion | Smooth Chalky Finish | Multi Surface Paint | for Walls Ceilings Wood and Metal | 1L (Olive Green - ChiffChaff)**Vintro Paint**£24.30**685 rev3y ago](https://www.amazon.co.uk/dp/B0BXB4NMRP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Sage Green - 1L - Matt**Landlords Paint**£19.06**4.4★**▲ 237%**](https://www.amazon.co.uk/dp/B077K84LG6) [**Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Sage Green - 0.5L - Matt**Evelyn Grant**£14.95**4.4★**▲ 158%**](https://www.amazon.co.uk/dp/B0GRGPJS7Z) [**The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.93**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B0FX8VS4V7) [**The ONE All-In-One Paint & Primer - Sage Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.92**4.4★**▲ 90%**](https://www.amazon.co.uk/dp/B0FX8WV6MS) [**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B07NYSR7LV)
**~~View all trending →~~**
## **What buyers say about olive green paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“The colour is pretty”*
**Paint Quality**21%
*“Good paint job”*
**Coverage**10%
*“Covers well”*
**Engraving/Paint/Sublimation**6%
*“Easy to paint”*
**Quality-Overall**6%
*“Overall, Im very happy with both the coverage and the final finish”*
**Value For Money**5%
*“Money well spent”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Ease Of Cleaning**2%
*“Easy to use and clean up, quite a light colour”*
**Ease Of Use**2%
*“easy to use”*
**Durability**1%
*“Durable”*
### **What buyers complain about **
**Paint Quality**31%
*“im very disappointed with the quality of the paint”*
**Color**13%
*“I know colour matching is difficult when looking at colours on a screen so have learnt my lesson”*
**Size-Overall**12%
*“Not fit sell”*
**Quality-Overall**8%
*“This paint is awful”*
**Coverage**6%
*“coverage shocking”*
**Leak-Proof**5%
*“some paint had leaked out in the bag it was sent in”*
**Value For Money**5%
*“waste of money”*
**Product Condition**2%
*“Unfortunately Amazon sent me an already partially used tin”*
**Weight Light**2%
*“a lot lighter”*
**Smell**1%
*“And you can cover so much with those paint also has not got a strong smell”*
### **Top return reasons **
**Color**44%
**Paint Quality**24%
**Size-Overall**17%
**Leak-Proof**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Quality-Overall**1%
**Functionality-Overall**1%
**Material Quality**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is olive green paint profitable to sell on Amazon United Kingdom?**
- The niche generates £126K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the olive green paint niche?**
- 9 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in olive green paint?**
- Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 1.1%.
- **What does it cost to enter the olive green paint niche?**
- Listings span £11.92–£29.00; the average listing price is £17.09 (sweet spot $15–$100). The average incumbent carries 4,456 reviews — the moat a new listing must climb.
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