---
title: "Oil Filled Radiator — £683K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/oil-filled-radiator"
last_updated: "2026-07-31T15:07:57.276Z"
locale: en
meta:
description: "Niche score 55/100 · £683K/yr market · 2.1M searches/yr · £59.07 avg price. Soft demand (-66.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £683K/yr market · 2.1M searches/yr · £59.07 avg price. Soft demand (-66.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oil Filled Radiator — £683K/yr Amazon UK Niche (2026) - Flapen"
---
# **oil filled radiator**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-66.8% this quarter) keeps it on the watch list.
Market size 68Growth 0Conversion 7Competition 91Returns 49Price range 51Avg price 90Brand share 95Review moat 66Quality gap 53
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****£59.07**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£683K**
£683K/yr · 2.1M searches
**Review moat**
**Good****872.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£13.78–£180.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-66.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, oil filled radiator is a £683K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil filled radiator market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **£3.0M–£3.5M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **78%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**39%**
Top 20: 83%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**55%**
- Air Pro11% - PureMate9% - De'Longhi7% - Russell Hobbs7% - Warmlite6% - NRG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -66.8% search growth over the last 90 days.
225K175KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.0×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/oil-filled-radiator/trend)
## **Top oil filled radiator search terms**
- **radiator**319K/yr-40.9%0.2% conv. - **oil filled radiator**744K/yr-84.8%1.7% conv. - **radiators**87K/yr-45.7%0.1% conv. - **electric radiator**154K/yr-59.5%0.5% conv. - **oil heater**161K/yr-69.5%2.1% conv. - **oil radiator**74K/yr-56.8%1.6% conv. - **oil filled radiators free standing**100K/yr-68.5%2.4% conv. - **oil heaters for home**69K/yr-70.5%2.3% conv. - **oil filled radiator with thermostat and timer**39K/yr-59.8%1.1% conv. - **small radiator**23K/yr-50.5%0.5% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/oil-filled-radiator/search-terms)
## **Top oil filled radiator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£14K4%£27K6%£41K8%£55K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DeLonghi Dragon 4 TRD40820T Oil Filled Radiator- White 2 KW**De'Longhi**£95.73**4.6★1,974 rev](https://www.amazon.co.uk/dp/B00CA1T07G) [2**Russell Hobbs 650W Oil Filled Radiator 5 Fin Portable Electric Heater - Black Adjustable Thermostat Safety Cut-off 10 m sq Room Size RHOFR3001 2 Year Guarantee**Russell Hobbs**£22.38**4.0★3,975 rev](https://www.amazon.co.uk/dp/B08BCRYWHG) [3**Warmlite 5 Fin Oil Filled Radiator with Adjustable Thermostat and Overheat Protection 650W White WL43002YW**Warmlite**£16.22**4.0★4,114 rev](https://www.amazon.co.uk/dp/B07XYJ3K1F) [4**Air Pro Oil Filled Radiator 2500W with Thermostat & 24h Timer 11 Fin Portable Electric Heater 3 Heat Settings Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels**Air Pro**£39.60**4.6★89 rev](https://www.amazon.co.uk/dp/B0G3LTBK19) [5**HOMILEC Oil Filled Radiator Heater 11 Fin 2500W Portable Electric Heater with 3 Power Settings Adjustable Temperature Control 24 Hour Timer Thermal Safety Cut Off**HOMILEC**£39.08**4.3★77 rev](https://www.amazon.co.uk/dp/B0G26T7X1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milano Compact White Type 22 Horizontal Double Panel Convector Radiator - 600mm x 800mm**Milano**£87.57**164 rev1w ago](https://www.amazon.co.uk/dp/B07QJ716SS) [**Baridi Horizontal Double Flat Panel Radiator 600 x 560mm 8 Fins Efficient Heat Output Central Heating White DH349**Baridi**£64.44**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GMQHSPMP) [**Air Pro Oil Filled Radiator 2500W with Thermostat & 24h Timer 11 Fin Portable Electric Heater 3 Heat Settings Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels**Air Pro**£39.60**89 rev8mo ago](https://www.amazon.co.uk/dp/B0G3LTBK19) [**Air Pro Oil Filled Radiator 2500W with Thermostat 9 Hour Timer Remote Control 11 Fin Portable Electric Heater Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels**Air Pro**£41.51**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G3LX83D2) [**Air Pro Oil Filled Radiator 2500W with Thermostat 9 Hour Timer Remote Control 11 Fin Portable Electric Heater Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels**Air Pro**£41.51**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G3LW39T9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baridi Horizontal Double Flat Panel Radiator 600 x 560mm 8 Fins Efficient Heat Output Central Heating White DH349**Baridi**£64.44**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GMQHSPMP) [**DuraTherm 600 x 600mm White Horizontal Designer Radiator Single Column Oval Tube Modern Central Heating Panel Bathroom Radiators**DuraTherm**£54.52**4.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B07DW6X49V) [**Air Pro Oil Filled Radiator 2500W with Thermostat & 24h Timer 11 Fin Portable Electric Heater 3 Heat Settings Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels**Air Pro**£39.60**4.6★**▲ 663%**](https://www.amazon.co.uk/dp/B0G3LTBK19) [**Air Pro Oil Filled Radiator 2500W with Adjustable Thermostat 11 Fin Portable Electric Heater 3 Heat Settings Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels**Air Pro**£39.09**4.7★**▲ 642%**](https://www.amazon.co.uk/dp/B0G3LWG51X) [**Air Pro Oil Filled Radiator 2500W with Thermostat 9 Hour Timer Remote Control 11 Fin Portable Electric Heater Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels**Air Pro**£41.51**4.3★**▲ 535%**](https://www.amazon.co.uk/dp/B0G3LW39T9)
**~~View all trending →~~**
## **What buyers say about oil filled radiator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Heating**23%
*“Good heat”*
**Value For Money**14%
*“Excellent value for money”*
**Quality-Overall**13%
*“The build quality feels solid”*
**Ease Of Use**6%
*“Easy to use”*
**Assembly/Installation**4%
*“Easy to install”*
**Advertised Vs Actual Product**4%
*“As described”*
**Remote Control**3%
*“Convenient remote”*
**Noise Level**3%
*“Decent and quiet”*
**Efficiency**3%
*“It does the job”*
**Size-Overall**2%
*“Easy to fit up”*
### **What buyers complain about **
**Heating**12%
*“Heat output is poor”*
**Durability**11%
*“stopped working after two uses”*
**Leak-Proof**10%
*“Leaks Oil”*
**Size-Overall**7%
*“Size isn't everything”*
**Quality-Overall**5%
*“Really poor quality control”*
**Value For Money**4%
*“It was not cheap”*
**Noise Level**3%
*“Noisy”*
**Functionality-Overall**3%
*“theside of the paned was dwnted”*
**Smell**2%
*“Remarkably smelly,”*
**Flammable**2%
*“Fire Hazard”*
### **Top return reasons **
**Heating**19%
**Size-Overall**19%
**Functionality-Overall**17%
**Defective Material/Parts**7%
**Leak-Proof**4%
**Strength**3%
**Smell**3%
**Value For Money**3%
**Quality-Overall**3%
**Noise Level**3%
## **Common questions**
- **Is oil filled radiator profitable to sell on Amazon United Kingdom?**
- The niche generates £683K/yr across 93 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -66.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the oil filled radiator niche?**
- 47 brands and 90 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in oil filled radiator?**
- Top complaints mined from reviews: Heating, Durability, Leak-Proof. The return rate is 3.1%.
- **When does demand for oil filled radiator peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 16.0× the quietest.
- **What does it cost to enter the oil filled radiator niche?**
- Listings span £13.78–£180.02; the average listing price is £59.07 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.
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