---
title: "Nuki — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/nuki"
last_updated: "2026-07-31T15:55:32.153Z"
locale: en
meta:
description: "Niche score 28/100 · £116K/yr market · 45K searches/yr · £186.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £116K/yr market · 45K searches/yr · £186.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nuki — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **nuki**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 22Conversion 17Competition 12Returns 27Price range 0Avg price 48Brand share 0Review moat 75Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****500.64**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£186.16**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£116K**
£116K/yr · 45K searches
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£103.46–£246.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, nuki is a £116K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nuki market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£47K–£93K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#694**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- NUKI77% - Ultion23% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/nuki/trend)
## **Top nuki search terms**
- **nuki smart lock**22K/yr-18.9%1.4% conv. - **nuki**11K/yr+5.2%1.6% conv. - **nuki smart lock ultra**5K/yr+20.0%2.9% conv. - **ultion nuki**4K/yr+39.7%0.4% conv. - **nuki smart lock pro**3K/yr-28.0%2.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/nuki/search-terms)
## **Top nuki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuki Smart Lock Ultra (Euro Profile) Electronic Door Lock with Bluetooth WiFi & Matter for Easy Integration in smart Home Unlock Door remotely with 3 Different Locking speeds Stainless Steel**NUKI**£216.53**4.5★471 rev](https://www.amazon.co.uk/dp/B0DN1SZCTL) [2**Nuki Smart Lock Pro (Euro Profile) with Bluetooth WiFi Matter Over Thread Unlock Door remotely Made in Europe Stainless Steel Easy retrofit Installation brushless Motor smart Home Ready**NUKI**£171.64**4.3★952 rev](https://www.amazon.co.uk/dp/B0DX2FPQFQ) [3**Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick**Ultion**£245.20**4.2★25 rev](https://www.amazon.co.uk/dp/B0FJLV57H3) [4**Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Phone into a Key & Allows for keyless Entry Smart doorlock for Easy retrofit Installation Without Cylinder Change**NUKI**£103.46**3.9★961 rev](https://www.amazon.co.uk/dp/B0DVLYQWXX) [5**Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick**Ultion**£244.82**4.2★25 rev](https://www.amazon.co.uk/dp/B0FJLXZGR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuki Keypad 2 NFC (2026) - Unlock Your Door with Apple Home Key NFC Fingerprint or 6-Digit Code Smart Home Accessory for Nuki Smart Lock Matter-Enabled Bluetooth Keypad for Keyless Entry**NUKI**£137.02**1,021 rev4mo ago](https://www.amazon.co.uk/dp/B0GQH7GF7M) [**Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Smartphone into a Key Easy retrofit Installation Without Cylinder Change Smart Lock INKL. Keypad**NUKI**£138.65**961 rev10mo ago](https://www.amazon.co.uk/dp/B0FPX9YMYV) [**Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick**Ultion**£245.20**25 rev12mo ago](https://www.amazon.co.uk/dp/B0FJLV57H3) [**Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick**Ultion**£244.82**25 rev12mo ago](https://www.amazon.co.uk/dp/B0FJLXZGR5) [**Ultion Nuki Smart Lock 2025 Black for Doors Under 55mm Thick**Ultion**£246.66**25 rev12mo ago](https://www.amazon.co.uk/dp/B0FJM2KS15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuki Keypad 2 NFC (2026) - Unlock Your Door with Apple Home Key NFC Fingerprint or 6-Digit Code Smart Home Accessory for Nuki Smart Lock Matter-Enabled Bluetooth Keypad for Keyless Entry**NUKI**£137.02**4.5★**▲ 172%**](https://www.amazon.co.uk/dp/B0GQH7GF7M) [**Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Smartphone into a Key Easy retrofit Installation Without Cylinder Change Smart Lock INKL. Keypad**NUKI**£138.65**3.9★**▲ 165%**](https://www.amazon.co.uk/dp/B0FPX9YMYV) [**Nuki Smart Lock Ultra (Euro Profile) Electronic Door Lock with Bluetooth WiFi & Matter for Easy Integration in smart Home Unlock Door remotely with 3 Different Locking speeds Stainless Steel**NUKI**£216.53**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B0DN1SZCTL) [**Nuki Smart Lock Pro (Euro Profile) with Bluetooth WiFi Matter Over Thread Unlock Door remotely Made in Europe Stainless Steel Easy retrofit Installation brushless Motor smart Home Ready**NUKI**£171.64**4.3★**▲ 37%**](https://www.amazon.co.uk/dp/B0DX2FPQFQ) [**Ultion Nuki Smart Lock 2025 Chrome for Doors Over 55mm Thick**Ultion**£242.73**4.2★**— 8%**](https://www.amazon.co.uk/dp/B0FJLZMRHD)
**~~View all trending →~~**
## **What buyers say about nuki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locking Mechanism**23%
*“Great easy to install smart lock”*
**Assembly/Installation**14%
*“Not to bad to set up”*
**Quality-Overall**7%
*“Build quality is quite compact”*
**Ease Of Use**7%
*“Make life easy”*
**Security**5%
*“Safe and very secure, easy to setup”*
**Value For Money**5%
*“In terms of value for money, I think its a strong offering”*
**Design-Overall**4%
*“Build quality is quite compact”*
**Size-Overall**4%
*“it still fitted okay”*
**Compatibility-Overall**2%
*“Recommended as long as you have a compatible lock”*
**Efficiency**2%
*“works well”*
### **What buyers complain about **
**Compatibility-Overall**11%
*“I ran the app that told me that my barrel was not compatible”*
**Product Condition**9%
*“Complaint: Item Received Not in New Condition”*
**Quality-Overall**5%
*“I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad”*
**Locking Mechanism**5%
*“and you cannot lock the door leaving”*
**Value For Money**4%
*“I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad”*
**Size-Overall**3%
*“It's a little big”*
**Instructions/User Manual/Troubleshooting**3%
*“The lack of paper instructions is a little annoying”*
**Connectivity-Overall**3%
*“it lacks built-in Wi-Fi for remote access”*
**Charging**2%
*“Shame the batteries aren't rechargeable”*
**Durability**2%
*“it failed after just 2 weeks”*
### **Top return reasons **
**Compatibility-Overall**33%
**Size-Overall**25%
**Locking Mechanism**7%
**Connectivity-Overall**5%
**Defective Material/Parts**5%
**Mechanism Issues**4%
**Functionality-Overall**4%
**Charging**2%
**Value For Money**2%
**Product Condition**2%
## **Common questions**
- **Is nuki profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (28/100).
- **How competitive is the nuki niche?**
- 2 brands and 5 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nuki?**
- Top complaints mined from reviews: Compatibility-Overall, Product Condition, Quality-Overall. The return rate is 4.8%.
- **When does demand for nuki peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the nuki niche?**
- Listings span £103.46–£246.66; the average listing price is £186.16 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.
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