---
title: "Products — mortice lock - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/mortice-lock/products"
last_updated: "2026-07-31T14:11:15.164Z"
locale: en
meta:
  description: "Niche score 46/100 · £70K/yr market · 192K searches/yr · £14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £70K/yr market · 192K searches/yr · £14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — mortice lock - Flapen"
---

# **mortice lock**

**Skip it**

A small market ($70K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 20Conversion 33Competition 83Returns 38Price range 78Avg price 68Brand share 30Review moat 77Quality gap 72

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****£6.49–£47.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****464.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£14.11**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£70K**

£70K/yr · 192K searches