---
title: "Matt Spray Paint — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/matt-spray-paint"
last_updated: "2026-07-31T15:06:56.790Z"
locale: en
meta:
description: "Niche score 47/100 · £55K/yr market · 219K searches/yr · £8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £55K/yr market · 219K searches/yr · £8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matt Spray Paint — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **matt spray paint**
**Skip it**
Prices mostly outside the sweet spot ($4.43–$14.82) — this niche doesn't clear our bar today.
Market size 14Growth 54Conversion 36Competition 68Returns 96Price range 0Avg price 24Brand share 47Review moat 35Quality gap 62
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+27.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,973.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.80**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£55K**
£55K/yr · 219K searches
**Price range**
**Bad****£4.43–£14.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matt spray paint is a £55K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matt spray paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£53K–£70K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **41%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**20%**
- Rust-Oleum52% - JENOLITE9% - Liquitex6% - CARROLL5% - Jacquard4% - Nitromors3%
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — +27.0% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/matt-spray-paint/trend)
## **Top matt spray paint search terms**
- **rustoleum spray paint**60K/yr+71.7%1.6% conv. - **rustoleum**27K/yr+13.8%0.3% conv. - **antique brass spray paint**17K/yr+3.3%3.1% conv. - **brass spray paint**19K/yr-9.8%2.9% conv. - **rust oleum spray**7K/yr+118.2%1.8% conv. - **antique gold spray paint**17K/yr-7.7%4.5% conv. - **rust oleum**12K/yr+23.9%0.4% conv. - **rust-oleum spray paint**9K/yr+56.9%1.6% conv. - **antique brass spray paint for metal**9K/yr+6.6%3.1% conv. - **brass spray paint for metal**9K/yr-14.4%3.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/matt-spray-paint/search-terms)
## **Top matt spray paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£7K16%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Matt Black**Rust-Oleum**£7.18**4.6★3,272 rev](https://www.amazon.co.uk/dp/B001W03PH2) [2**Rust-Oleum 400ml Metallic Spray Paint Aerosol - Elegant Gold**Rust-Oleum**£7.41**4.6★4,653 rev](https://www.amazon.co.uk/dp/B001W03PKE) [3**Liquitex 4450237 Professional Spray Paint 400 ml Iridescent Antique Gold**Liquitex**£10.33**3.7★491 rev](https://www.amazon.co.uk/dp/B008N7H9JM) [4**JENOLITE Cast Bronze Spray Paint | 400ml | Textured Cast Bronze Effect Paint | Realistic Metallic Paint | Multi Surface Spray Paint | Ideal For DIY Projects Crafting Ornaments & Much More**JENOLITE**£10.96**4.5★641 rev](https://www.amazon.co.uk/dp/B09SBG36LC) [5**Paint Factory 400ml Professional Quality Fantastic Finish All-Purpose Interior Exterior Household Spray Paint for Wood Metal Plastic Ceramics & More (Metallic Gold)**CARROLL**£4.43**4.6★1,324 rev](https://www.amazon.co.uk/dp/B07V25PKPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bartoline Cast Bronze Paint 400ml Gloss Finish - Realistic Bronze Effect Spray Paint for Metal Wood Plastic and Ceramics Indoor and Outdoor Use**Bartoline**£10.07**80 rev11mo ago](https://www.amazon.co.uk/dp/B0FKGVH5M6) [**VGSEBA Acrylic Paint Metallic Brass Non Toxic Non Fading**VGSEBA**£9.66**3,015 rev2y ago](https://www.amazon.co.uk/dp/B0CQ4BGRD2) [**JENOLITE Cast Bronze Spray Paint | 400ml | Textured Cast Bronze Effect Paint | Realistic Metallic Paint | Multi Surface Spray Paint | Ideal For DIY Projects Crafting Ornaments & Much More**JENOLITE**£10.96**641 rev4y ago](https://www.amazon.co.uk/dp/B09SBG36LC) [**Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml**Rust-Oleum**£13.27**1,422 rev4y ago](https://www.amazon.co.uk/dp/B09PZ5RG1L) [**Nitromors Anti-Rust Smooth Finish Metal Spray Paint No Primer Required Gold 500 ml**Nitromors**£10.53**305 rev4y ago](https://www.amazon.co.uk/dp/B09N7Q5ZDS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Sage Green Gloss**Rust-Oleum**£7.23**4.5★**▲ 168%**](https://www.amazon.co.uk/dp/B001W03PEU) [**JENOLITE Directorust Spray Paint Satin Finish | SAGE GREEN | 400ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 130 70 20**JENOLITE**£10.46**4.5★**▲ 115%**](https://www.amazon.co.uk/dp/B09JP5WPB1) [**JENOLITE Directorust Metallic Gloss Spray Paint | GOLD | 400ml | Multi-Surface Copper Spray Paint for Metal Wood Plastic | All-In-OnePrimer Undercoat and Topcoat | Interior & Exterior**JENOLITE**£10.23**4.4★**▲ 104%**](https://www.amazon.co.uk/dp/B08NCDK7D9) [**Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml**Rust-Oleum**£13.27**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B09PZ5RG1L) [**Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Dark Grey**Rust-Oleum**£6.99**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B001W03PDG)
**~~View all trending →~~**
## **What buyers say about matt spray paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Good colour”*
**Quality-Overall**15%
*“Great product, does what it says on the tin”*
**Paint Quality**14%
*“A great clear coating”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**7%
*“Fair price and quick delivery”*
**Engraving/Paint/Sublimation**6%
*“Really nice paint for up cycling furniture”*
**Spray/Flow**5%
*“It was easy to spray on”*
**Moist/Dry**4%
*“Dried Quickly”*
**Coverage**3%
*“Good coverage”*
**Efficiency**2%
*“Good effect”*
### **What buyers complain about **
**Spray/Flow**18%
*“The spray button did not work”*
**Color**13%
*“it looks quite dark”*
**Paint Quality**9%
*“Just 2 bursts of paint”*
**Quality-Overall**8%
*“Looks so cheap”*
**Jamming/Clogging**5%
*“it was jammed”*
**Size-Overall**5%
*“Smaller than expected”*
**Leak-Proof**3%
*“Can leaked”*
**Functionality-Overall**3%
*“not turned up at all”*
**Suitable For Outdoor**2%
*“not outdoor use”*
**Value For Money**2%
*“Expensive item to never have had the use of”*
### **Top return reasons **
**Color**36%
**Spray/Flow**21%
**Paint Quality**12%
**Functionality-Overall**6%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Jamming/Clogging**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Size-Overall**2%
## **Common questions**
- **Is matt spray paint profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the matt spray paint niche?**
- 17 brands and 86 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in matt spray paint?**
- Top complaints mined from reviews: Spray/Flow, Color, Paint Quality. The return rate is 0.8%.
- **When does demand for matt spray paint peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the matt spray paint niche?**
- Listings span £4.43–£14.82; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 2,974 reviews — the moat a new listing must climb.
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