---
title: "Matt Black Paint — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/matt-black-paint"
last_updated: "2026-07-31T16:08:39.071Z"
locale: en
meta:
description: "Niche score 43/100 · £50K/yr market · 54K searches/yr · £8.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £50K/yr market · 54K searches/yr · £8.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matt Black Paint — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **matt black paint**
**Skip it**
Prices mostly outside the sweet spot ($3.86–$15.48) — this niche doesn't clear our bar today.
Market size 12Growth 19Conversion 88Competition 42Returns 96Price range 4Avg price 25Brand share 43Review moat 25Quality gap 67
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,135.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£8.82**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£50K**
£50K/yr · 54K searches
**Price range**
**Bad****£3.86–£15.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matt black paint is a £50K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matt black paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£35K–£44K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**16%**
- RUSTINS25% - Johnstone's24% - THE ONE18% - Inspired Essentials7% - 1516% - PEBBLE HUG5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -12.7% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/matt-black-paint/trend)
## **Top matt black paint search terms**
- **matt black paint**24K/yr-22.1%8.2% conv. - **black matt paint**18K/yr-17.2%7.7% conv. - **matt black metal paint**7K/yr+18.0%8.9% conv. - **matt black paint for metal**3K/yr+19.8%11.4% conv. - **matte black paint**3K/yr-6.3%5.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/matt-black-paint/search-terms)
## **Top matt black paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.36**4.4★26,529 rev](https://www.amazon.co.uk/dp/B07952GM4D) [2**Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.52**4.3★476 rev](https://www.amazon.co.uk/dp/B005Q7BBIW) [3**RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces**RUSTINS**£8.15**4.6★6,023 rev](https://www.amazon.co.uk/dp/B007SLB5ZS) [4**RUSTINS Quick Drying Matt Black Paint 250ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces**RUSTINS**£5.77**4.6★6,023 rev](https://www.amazon.co.uk/dp/B001GUA846) [5**Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.81**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07NXTSXSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Multi Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)**Paintsmiths**£7.05**12 rev2mo ago](https://www.amazon.co.uk/dp/B0GYQ6RC6M) [**Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs**Gigzo Land**£9.30**3 rev5mo ago](https://www.amazon.co.uk/dp/B0G39W5RH1) [**JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces**JKG**£6.90**61 rev1y ago](https://www.amazon.co.uk/dp/B0FBL2HBHX) [**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)**Inspired Essentials**£5.84**329 rev1y ago](https://www.amazon.co.uk/dp/B0DW4LJLDB) [**PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs**PEBBLE HUG**£8.93**27 rev1y ago](https://www.amazon.co.uk/dp/B0DT9S34K5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Multi Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)**Paintsmiths**£7.05**4.6★**▲ 310%**](https://www.amazon.co.uk/dp/B0GYQ6RC6M) [**Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs**Gigzo Land**£9.30**3.8★**▲ 254%**](https://www.amazon.co.uk/dp/B0G39W5RH1) [**RUSTINS Masonry Paint Matt Black 250ml**RUSTINS**£5.14**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B015WDKTQ4) [**RUSTINS Matt Black Paint 1L- DIY-Friendly High-Coverage and Long-Lasting Finish for Any Project**RUSTINS**£13.63**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B001GUA83W) [**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)**Inspired Essentials**£5.84**4.2★**▲ 84%**](https://www.amazon.co.uk/dp/B0DW4LJLDB)
**~~View all trending →~~**
## **What buyers say about matt black paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**23%
*“The paint applies smoothly”*
**Quality-Overall**15%
*“Excellent quality, quick drying easy to get off my hands”*
**Engraving/Paint/Sublimation**8%
*“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”*
**Advertised Vs Actual Product**7%
*“Did the job”*
**Coverage**7%
*“Covers well”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**6%
*“Good Value for money”*
**Moist/Dry**4%
*“Once dry, it feels durable and has held up nicely so far”*
**Color**3%
*“Lovely colour”*
**Rusts/Corrodes**2%
*“This paint covered the rust perfectly”*
### **What buyers complain about **
**Paint Quality**23%
*“This paint does not cover well”*
**Size-Overall**12%
*“it's small”*
**Value For Money**8%
*“Rather expensive for the amount received”*
**Rusts/Corrodes**8%
*“It took a bit of time to remove the loose rust”*
**Smell**6%
*“get the smell from them”*
**Thickness**4%
*“The consistency is rather thick out of the bottle”*
**Coverage**3%
*“The coverage was poor - it would certainly require a second coat -”*
**Color**3%
*“IT EVENTUALLY GOES MATT”*
**Water Resistance**3%
*“water will not remove it”*
**Ease Of Use**2%
*“Couldn't get the lid off”*
### **Top return reasons **
**Size-Overall**43%
**Paint Quality**24%
**Color**12%
**Leak-Proof**4%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Quality-Overall**1%
**Coverage**1%
## **Common questions**
- **Is matt black paint profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the matt black paint niche?**
- 14 brands and 97 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in matt black paint?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for matt black paint peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the matt black paint niche?**
- Listings span £3.86–£15.48; the average listing price is £8.82 (sweet spot $15–$100). The average incumbent carries 4,136 reviews — the moat a new listing must climb.
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