---
title: "Masonry Paint — £204K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/masonry-paint"
last_updated: "2026-07-31T13:19:13.769Z"
locale: en
meta:
description: "Niche score 58/100 · £204K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £204K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Masonry Paint — £204K/yr Amazon UK Niche (2026) - Flapen"
---
# **masonry paint**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 78Conversion 31Competition 78Returns 97Price range 55Avg price 79Brand share 30Review moat 46Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.45**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+67.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****£5.51–£26.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,930.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£204K**
£204K/yr · 507K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, masonry paint is a £204K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **masonry paint market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£165K–£206K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**10%**
- Johnstone's30% - Sandtex28% - Leyland18% - RUSTINS7% - Polar Specialist Coatings4% - Crown3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +67.2% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/masonry-paint/trend)
## **Top masonry paint search terms**
- **masonry paint**219K/yr+53.9%2.0% conv. - **masonry paint exterior**74K/yr+86.1%2.1% conv. - **sandtex masonry paint**57K/yr+67.6%1.9% conv. - **sandtex exterior masonry paint**11K/yr+547.6%2.2% conv. - **exterior paint**23K/yr+45.0%0.6% conv. - **brick paint**21K/yr+57.9%1.4% conv. - **exterior masonry paint**13K/yr+152.4%1.9% conv. - **santex masonry paint exterior**12K/yr+76.1%2.8% conv. - **brick paint outdoor**12K/yr+60.1%1.9% conv. - **sandtex smooth masonry paint**8K/yr+50.6%3.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/masonry-paint/search-terms)
## **Top masonry paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£18K12%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£17.63**4.7★411 rev](https://www.amazon.co.uk/dp/B0CQD2KC52) [2**Sandtex Ultra Smooth Masonry Paint - Pure Brilliant White - 7.5 litres**Sandtex**£23.96**4.6★1,025 rev](https://www.amazon.co.uk/dp/B00HW9I47S) [3**Leyland Granocryl Smooth Masonry Paint - Brilliant White 2.5L**Leyland**£11.39**4.6★2,089 rev](https://www.amazon.co.uk/dp/B005R3LU6I) [4**Johnstones Exterior Smooth Masonry Paint Natural Sage Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£17.30**4.5★349 rev](https://www.amazon.co.uk/dp/B0CQD2R77W) [5**Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L**Johnstone's**£14.33**4.6★262 rev](https://www.amazon.co.uk/dp/B0CQCZ98ZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£17.63**411 rev2y ago](https://www.amazon.co.uk/dp/B0CQD2KC52) [**Johnstones Exterior Smooth Masonry Paint Natural Sage Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£17.30**349 rev2y ago](https://www.amazon.co.uk/dp/B0CQD2R77W) [**Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L**Johnstone's**£14.33**262 rev2y ago](https://www.amazon.co.uk/dp/B0CQCZ98ZW) [**Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£19.21**172 rev2y ago](https://www.amazon.co.uk/dp/B0CQD4XWPV) [**Polar Wallguard Anthracite Masonry Paint Exterior - 1 Litre | Waterproof Coating for Brick Concrete Stone Pebbledash and Ironwork | High Durability and Superior Protection for Exterior Walls**Polar Specialist Coatings**£19.38**462 rev3y ago](https://www.amazon.co.uk/dp/B0BW14P81Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£19.21**4.5★**▲ 107%**](https://www.amazon.co.uk/dp/B0CQD4XWPV) [**Leyland Granocryl Smooth Masonry Paint - Black 2.5L**Leyland**£11.69**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B005R3LTAU) [**RUSTINS BRITW500 Quick Dry Brick and Tile 500 ml Matt Red**RUSTINS**£8.09**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B016I86R3Q) [**Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Mid Stone**Sandtex**£23.59**4.8★**▲ 37%**](https://www.amazon.co.uk/dp/B003M37NZW) [**Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L**Johnstone's**£17.63**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B0CQD2KC52)
**~~View all trending →~~**
## **What buyers say about masonry paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**24%
*“This is great paint nice”*
**Quality-Overall**18%
*“Good product covers wetland looks good”*
**Value For Money**10%
*“Great value for money”*
**Coverage**10%
*“Covers well”*
**Color**9%
*“Amazing colour”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Ease Of Use**5%
*“Easy to use”*
**Engraving/Paint/Sublimation**5%
*“Paint goes in smoothly”*
**Moist/Dry**2%
*“it looks great once dried”*
**Ease Of Cleaning**2%
*“Easy clean up”*
### **What buyers complain about **
**Paint Quality**34%
*“the paint has come off”*
**Color**13%
*“Colour not as shown”*
**Advertised Vs Actual Product**6%
*“Dont trust colour image”*
**Leak-Proof**6%
*“Arrived with a leak”*
**Quality-Overall**4%
*“Not grat”*
**Value For Money**4%
*“Far too expensive now”*
**Weight Light**3%
*“A bit lighter than I expected”*
**Size-Overall**3%
*“My fault for not checking the size”*
**Suitable For Outdoor**2%
*“Says for outdoors it started to peel of a week later complained all I got was sorry”*
**Ease Of Use**2%
*“Unable to use”*
### **Top return reasons **
**Paint Quality**35%
**Color**34%
**Size-Overall**16%
**Leak-Proof**6%
**Value For Money**2%
**Advertised Vs Actual Product**1%
**Quality-Overall**1%
**Functionality-Overall**1%
**Compatibility-Overall**1%
**Product Condition**0%
## **Common questions**
- **Is masonry paint profitable to sell on Amazon United Kingdom?**
- The niche generates £204K/yr across 47 tracked products. 90-day search growth is +67.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the masonry paint niche?**
- 11 brands and 82 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in masonry paint?**
- Top complaints mined from reviews: Paint Quality, Color, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for masonry paint peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the masonry paint niche?**
- Listings span £5.51–£26.37; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 1,930 reviews — the moat a new listing must climb.
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