[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-diy-tools-magical-flames":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":186,"baselines":222,"demand":227,"seasonality":535,"brandShare":548,"products":570,"feedback":767,"searchTerms":874,"related":895,"lastUpdated":167},"bbd24d94-c19d-4033-b8d7-986d12e27f0c","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":40,"label":41,"slug":42,"href":43},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":175,"pageQuality":161,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":183,"top20BrandShare":183,"primePct":184,"oosRate":185},21556,25383,1.3557,1.0444,0.1157,0.5753,0.7661,4.18,678,7.34,4.03,12.11,19,4000,0.8947,0.0016,0,5,"magical flames","magical-flames","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fmagical-flames","Fireplaces, Stoves & Accessories","2026-07-22T03:48:13.992525+00:00",13,10,17,[172,173,174],"trending","out_of_stock","low_review_barrier",139,3000,100,250,22020,29360,39,208,1,0.7895,0.1154,{"score":187,"verdict":188,"components":189},58,"watch",[190,194,197,200,203,206,209,214,217,220],{"key":191,"score":162,"weight":192,"raw":193},"marketSize",0.15,21556.21,{"key":195,"score":196,"weight":192,"raw":148},"growth",93,{"key":198,"score":196,"weight":199,"raw":149},"conversion",0.1,{"key":201,"score":202,"weight":192,"raw":150},"competition",46,{"key":204,"score":205,"weight":199,"raw":151},"brandShare",47,{"key":207,"score":208,"weight":199,"raw":152},"qualityGap",83,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",71,0.05,677.63,{"key":215,"score":216,"weight":199,"raw":160},"returns",99,{"key":218,"score":219,"weight":212,"raw":154},"avgPrice",20,{"key":221,"score":161,"weight":212,"raw":161},"priceRange",{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.36,12.12,0.0064,27606,{"points":228,"droppedPartialWeek":534},[229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,324,327,330,333,336,339,342,345,348,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,462,465,468,471,474,477,479,482,485,488,491,494,497,500,503,505,508,511,514,517,520,523,526,529,532],{"week":230,"volume":231},"2024-07-28",850,{"week":233,"volume":234},"2024-08-04",854,{"week":236,"volume":237},"2024-08-11",853,{"week":239,"volume":240},"2024-08-18",847,{"week":242,"volume":243},"2024-08-25",898,{"week":245,"volume":246},"2024-09-01",814,{"week":248,"volume":249},"2024-09-08",720,{"week":251,"volume":252},"2024-09-15",612,{"week":254,"volume":255},"2024-09-22",512,{"week":257,"volume":258},"2024-09-29",443,{"week":260,"volume":261},"2024-10-06",440,{"week":263,"volume":264},"2024-10-13",459,{"week":266,"volume":267},"2024-10-20",570,{"week":269,"volume":270},"2024-10-27",692,{"week":272,"volume":273},"2024-11-03",1235,{"week":275,"volume":276},"2024-11-10",1051,{"week":278,"volume":279},"2024-11-17",539,{"week":281,"volume":282},"2024-11-24",518,{"week":284,"volume":285},"2024-12-01",556,{"week":287,"volume":288},"2024-12-08",553,{"week":290,"volume":291},"2024-12-15",599,{"week":293,"volume":294},"2024-12-22",885,{"week":296,"volume":297},"2024-12-29",672,{"week":299,"volume":300},"2025-01-05",377,{"week":302,"volume":303},"2025-01-12",246,{"week":305,"volume":306},"2025-01-19",271,{"week":308,"volume":309},"2025-01-26",220,{"week":311,"volume":312},"2025-02-02",464,{"week":314,"volume":315},"2025-02-09",191,{"week":317,"volume":318},"2025-02-16",224,{"week":320,"volume":321},"2025-02-23",204,{"week":323,"volume":175},"2025-03-02",{"week":325,"volume":326},"2025-03-09",248,{"week":328,"volume":329},"2025-03-16",245,{"week":331,"volume":332},"2025-03-23",282,{"week":334,"volume":335},"2025-03-30",279,{"week":337,"volume":338},"2025-04-06",348,{"week":340,"volume":341},"2025-04-13",435,{"week":343,"volume":344},"2025-04-20",389,{"week":346,"volume":347},"2025-04-27",397,{"week":349,"volume":285},"2025-05-04",{"week":351,"volume":352},"2025-05-11",473,{"week":354,"volume":355},"2025-05-18",540,{"week":357,"volume":358},"2025-05-25",361,{"week":360,"volume":361},"2025-06-01",339,{"week":363,"volume":364},"2025-06-08",304,{"week":366,"volume":367},"2025-06-15",383,{"week":369,"volume":370},"2025-06-22",470,{"week":372,"volume":373},"2025-06-29",340,{"week":375,"volume":376},"2025-07-06",381,{"week":378,"volume":379},"2025-07-13",424,{"week":381,"volume":382},"2025-07-20",364,{"week":384,"volume":385},"2025-07-27",368,{"week":387,"volume":388},"2025-08-03",472,{"week":390,"volume":391},"2025-08-10",790,{"week":393,"volume":394},"2025-08-17",676,{"week":396,"volume":397},"2025-08-24",821,{"week":399,"volume":400},"2025-08-31",508,{"week":402,"volume":403},"2025-09-07",380,{"week":405,"volume":364},"2025-09-14",{"week":407,"volume":408},"2025-09-21",314,{"week":410,"volume":411},"2025-09-28",320,{"week":413,"volume":414},"2025-10-05",385,{"week":416,"volume":417},"2025-10-12",504,{"week":419,"volume":420},"2025-10-19",619,{"week":422,"volume":423},"2025-10-26",677,{"week":425,"volume":426},"2025-11-02",965,{"week":428,"volume":429},"2025-11-09",1172,{"week":431,"volume":432},"2025-11-16",524,{"week":434,"volume":435},"2025-11-23",655,{"week":437,"volume":438},"2025-11-30",734,{"week":440,"volume":441},"2025-12-07",695,{"week":443,"volume":444},"2025-12-14",736,{"week":446,"volume":447},"2025-12-21",810,{"week":449,"volume":450},"2025-12-28",618,{"week":452,"volume":453},"2026-01-04",552,{"week":455,"volume":456},"2026-01-11",258,{"week":458,"volume":459},"2026-01-18",238,{"week":461,"volume":318},"2026-01-25",{"week":463,"volume":464},"2026-02-01",276,{"week":466,"volume":467},"2026-02-08",154,{"week":469,"volume":470},"2026-02-15",200,{"week":472,"volume":473},"2026-02-22",190,{"week":475,"volume":476},"2026-03-01",156,{"week":478,"volume":473},"2026-03-08",{"week":480,"volume":481},"2026-03-15",193,{"week":483,"volume":484},"2026-03-22",299,{"week":486,"volume":487},"2026-03-29",273,{"week":489,"volume":490},"2026-04-05",272,{"week":492,"volume":493},"2026-04-12",360,{"week":495,"volume":496},"2026-04-19",302,{"week":498,"volume":499},"2026-04-26",516,{"week":501,"volume":502},"2026-05-03",600,{"week":504,"volume":352},"2026-05-10",{"week":506,"volume":507},"2026-05-17",449,{"week":509,"volume":510},"2026-05-24",783,{"week":512,"volume":513},"2026-05-31",614,{"week":515,"volume":516},"2026-06-07",345,{"week":518,"volume":519},"2026-06-14",410,{"week":521,"volume":522},"2026-06-21",500,{"week":524,"volume":525},"2026-06-28",458,{"week":527,"volume":528},"2026-07-05",429,{"week":530,"volume":531},"2026-07-12",349,{"week":533,"volume":344},"2026-07-19",false,[536,537,538,539,540,541,542,543,544,545,546,547],0.613428260654603,0.48925145851873825,0.4738771877781074,0.7761692870562642,1.1081358427546504,0.8110484854477734,0.9137150202709383,1.5354845798037728,1.0098684861069909,1.1173341243943438,1.689512948130569,1.3995099816517793,{"top":549,"otherBrandCount":568,"otherClickShare":569},[550,553,556,559,562,565],{"brand":551,"clickShare":552},"BigyQiu",0.2359,{"brand":554,"clickShare":555},"NoxGule",0.1614,{"brand":557,"clickShare":558},"ROFPM",0.1393,{"brand":560,"clickShare":561},"Ganbaro",0.1153,{"brand":563,"clickShare":564},"SUNLIFER",0.11429999999999998,{"brand":566,"clickShare":567},"Mystical Fire",0.06409999999999999,7,0.16970000000000018,[571,582,592,602,611,622,633,642,653,664,674,685,695,706,716,727,737,747,757],{"asin":572,"title":573,"brand":551,"imageUrl":574,"price":575,"rating":576,"reviews":577,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B0DQ4DLSM4","15PCS Fire Colour Changing Powder Magical Flames Long-Lasting Fire Colour Changing Powder Campfire Color Changing Powder Fire Colour Changing Powder Fire Cones Colour Changing Fire Magic Flames","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51bQlhYn3VL.jpg",9.95,3.6,43,0.1497,0.1289,"2024-12-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQ4DLSM4",{"asin":583,"title":584,"brand":557,"imageUrl":585,"price":586,"rating":587,"reviews":588,"clickShare90":558,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B0DQCKMLL8","ROFPM Fire Colour Changing Powder Magical Flames Colorful Flame Coloured Fire Flames Mystical Colour Changing Powder Mystical Colorful Flame Changer for Bonfires Parties Fireplaces (10x15g)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F0az40WUL.jpg",9.34,4.4,36,0.051,"2024-12-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQCKMLL8",{"asin":593,"title":594,"brand":560,"imageUrl":595,"price":596,"rating":597,"reviews":598,"clickShare90":561,"clickShare360":599,"launchDate":600,"amazonUrl":601},"B0CKP85635","15Pcs Magical Flames Fire Colour Changing Powder Coloured Fire Flames","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xYRtTV4dL.jpg",8.38,4.2,137,0.0787,"2023-10-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CKP85635",{"asin":603,"title":604,"brand":551,"imageUrl":605,"price":606,"rating":607,"reviews":588,"clickShare90":608,"clickShare360":609,"launchDate":580,"amazonUrl":610},"B0DQ4FQGB3","5PCS Magical Flames Colour Changing Fire Powder Campfire Co-lor Chang-ing Powder Long-Lasting Fi-re Colour Changing Pow-der Co-lour Ch-anging Fire Sachets Magic Fire Dust","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515Psy4fOnL.jpg",5.04,3,0.0862,0.0813,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQ4FQGB3",{"asin":612,"title":613,"brand":554,"imageUrl":614,"price":615,"rating":616,"reviews":617,"clickShare90":618,"clickShare360":619,"launchDate":620,"amazonUrl":621},"B0FNQBFSD3","NoxGule Fire Colour Changing Powder Magic Fire Sachets Magic Color Change Flames for Fire Pit Bonfire Garden Outdoor Campfires Seaside-15PCSx10G","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CLGB5F0TL.jpg",6.94,3.5,24,0.0849,0.0379,"2025-08-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FNQBFSD3",{"asin":623,"title":624,"brand":554,"imageUrl":625,"price":626,"rating":627,"reviews":628,"clickShare90":629,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B0G4QS6L33","NoxGule Mystical Fire Fire Colour Changing Powder Magical Flames Magic Fire Sachets Suitable for Indoor Fireplaces Outdoor Camping Beach Campfires 15PCS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51atxvTavzL.jpg",6.98,3.7,14,0.0765,0.0496,"2025-12-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G4QS6L33",{"asin":634,"title":635,"brand":563,"imageUrl":636,"price":596,"rating":587,"reviews":637,"clickShare90":638,"clickShare360":639,"launchDate":640,"amazonUrl":641},"B0FFGXB2CS","Mystical Fire Colour Changing Sachets: Magic Color Change Flames For Fire Pit Bonfire Garden Outdoor 15G Packets 10 Packs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Zv4dWWs9L.jpg",52,0.0682,0.075,"2025-06-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFGXB2CS",{"asin":643,"title":644,"brand":566,"imageUrl":645,"price":646,"rating":647,"reviews":648,"clickShare90":649,"clickShare360":650,"launchDate":651,"amazonUrl":652},"B001PNY8J0","Mystical Fire - Set of 10 Sachets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51SZLFfgYqL.jpg",6.85,4.6,5139,0.0394,0.1943,"2012-05-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001PNY8J0",{"asin":654,"title":655,"brand":656,"imageUrl":657,"price":658,"rating":659,"reviews":628,"clickShare90":660,"clickShare360":661,"launchDate":662,"amazonUrl":663},"B0DPQ8GLNW","Magical Flames Fire Colour Changing Powder Mystica-Fire Sachets Suitable for Indoor Fireplaces Outdoor Campfires Seaside Gardens 15PCS*10g","Comioke","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51V90uRzUWL.jpg",7.74,4.3,0.0344,0.0195,"2024-12-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DPQ8GLNW",{"asin":665,"title":666,"brand":563,"imageUrl":667,"price":668,"rating":659,"reviews":669,"clickShare90":670,"clickShare360":671,"launchDate":672,"amazonUrl":673},"B0CTBTKJB3","SUNLIFER Mystical Colour Changing Fire Sachets: Magical Vibrant Flames Colour Changer for Outdoor Fire Pit Campfire - 30g x 10 Packs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aUzQ6SLTL.jpg",9.43,104,0.0337,0.0228,"2024-01-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTBTKJB3",{"asin":675,"title":676,"brand":677,"imageUrl":678,"price":679,"rating":680,"reviews":628,"clickShare90":681,"clickShare360":682,"launchDate":683,"amazonUrl":684},"B0FJLMQHY5","5PCS Fire Colour Changing Powder Magical Flames Magic Campfire Flam Long-Lasting Fire Colour Changing Powder Magic Neon Flames Fire Fire Cones Colour Changing Fire Magic Flames Mystical Fire Sachets","Fankayi","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CTm80hp1L.jpg",4.47,3.9,0.0314,0.0217,"2025-07-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJLMQHY5",{"asin":686,"title":687,"brand":688,"imageUrl":689,"price":690,"rating":162,"reviews":162,"clickShare90":691,"clickShare360":692,"launchDate":693,"amazonUrl":694},"B0FG7KVTQ3","5PCS Colour Changing Fire Powder Fireworks Fire Colour Changing Powder F-Ire Pit Accessories Campfire Color Chang-Ing Po-Wder Long-Lasting Burning Colourful Flame For Outdoor Events Bonfires","Yoowan","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Y7REwr+jL.jpg",4.89,0.0261,0.0095,"2025-07-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FG7KVTQ3",{"asin":696,"title":697,"brand":698,"imageUrl":699,"price":700,"rating":587,"reviews":701,"clickShare90":702,"clickShare360":703,"launchDate":704,"amazonUrl":705},"B07PP3YV13","The Glowhouse Magic Neon Flames Mystical Fire Colourant (10 Pack)","The Glowhouse","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514XQUWGJJL.jpg",10.8,4372,0.0237,0.0421,"2019-03-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07PP3YV13",{"asin":707,"title":708,"brand":709,"imageUrl":710,"price":156,"rating":647,"reviews":711,"clickShare90":712,"clickShare360":713,"launchDate":714,"amazonUrl":715},"B001KUX8DA","Lakeland Northern Lights Colour Fire Cones Change Colour In Flames Suitable For Any Real-Flame Fire","lakeland","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51y3MxZKaZL.jpg",1791,0.0221,0.0277,"2015-02-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001KUX8DA",{"asin":717,"title":718,"brand":719,"imageUrl":720,"price":155,"rating":721,"reviews":722,"clickShare90":723,"clickShare360":724,"launchDate":725,"amazonUrl":726},"B0G1LTHYY4","5pcs Colour Changing Fire Powder Color Change Flames for Fire Pit Campfire Color Changing Powder Colour Fire Powder for Indoor Fireplaces Seaside Gardens(5PCS*10g)","OKMINI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41J3LDZBrVL.jpg",3.8,4,0.0194,0.0084,"2025-11-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G1LTHYY4",{"asin":728,"title":729,"brand":566,"imageUrl":645,"price":730,"rating":731,"reviews":732,"clickShare90":733,"clickShare360":734,"launchDate":735,"amazonUrl":736},"B00D0TQVZG","Mystical Fire - Set of 5 Sachets",4.55,4.5,1049,0.013,0.1159,"2013-05-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00D0TQVZG",{"asin":738,"title":739,"brand":740,"imageUrl":741,"price":742,"rating":722,"reviews":183,"clickShare90":743,"clickShare360":744,"launchDate":745,"amazonUrl":746},"B0GHRN64C2","Magic Fire Dust for Outdoor Fireworks QIANSSE 15 Packs Colour Changing Flames Powder Creates Coloured Fire Magic for Fire Pit Garden Campfire","QIANSSE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GcQC7d0VL.jpg",5.88,0.0127,0.0037,"2026-01-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GHRN64C2",{"asin":748,"title":749,"brand":563,"imageUrl":750,"price":751,"rating":731,"reviews":752,"clickShare90":753,"clickShare360":754,"launchDate":755,"amazonUrl":756},"B0FFGWDQML","Magic Flames Fire Colour Changing: Mystical Fire Sachets Change Color For Fire Pit Bonfire Outdoor Garden 20G 15 Packets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51eAC2bj3cL.jpg",8.97,15,0.0124,0.0231,"2025-10-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFGWDQML",{"asin":758,"title":759,"brand":566,"imageUrl":760,"price":761,"rating":762,"reviews":135,"clickShare90":763,"clickShare360":764,"launchDate":765,"amazonUrl":766},"B081NVMMD2","Mystical Fire Blue Flame Colorant Vibrant Long-Lasting Pulsating Flame Color Changer for Indoor or Outdoor Use 25-gram Packets 10 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aBifyCLfL.jpg",4.71,4.7,0.0117,0.0088,"2019-11-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB081NVMMD2",{"love":768,"hate":817,"returnReasons":866},[769,776,783,790,796,802,807,812],{"topic":770,"percentOfMentions":771,"verbatims":772},"Color",0.25239999999999996,[773,774,775],"Great fun & colourful","Really cool blue","Amazing colours",{"topic":777,"percentOfMentions":778,"verbatims":779},"Ease Of Use",0.1929,[780,781,782],"Easy to use","simple to use","Really pretty and easy to use",{"topic":784,"percentOfMentions":785,"verbatims":786},"Quality-Overall",0.15710000000000002,[787,788,789],"Overall, theyre a great novelty item that does exactly what it promises","Great product","Good quality value for money easy to use nice sized packages",{"topic":791,"percentOfMentions":792,"verbatims":793},"Fire Resistance",0.1429,[794,795],"Nice in a campfire","Makes your fire that little more special",{"topic":797,"percentOfMentions":798,"verbatims":799},"Fun\u002FEntertainment Experience",0.059500000000000004,[800,801],"Great fun, colourful and lasted longer than expected","Very fun to watch",{"topic":803,"percentOfMentions":798,"verbatims":804},"Value For Money",[805,806],"I will buy again in the future as they are well valued","Not bad for the price",{"topic":808,"percentOfMentions":809,"verbatims":810},"Advertised Vs Actual Product",0.0381,[811,787],"As described",{"topic":813,"percentOfMentions":814,"verbatims":815},"Storage Capacity",0.0143,[816],"Theyre easy to store",[818,824,831,837,842,849,854,858,862],{"topic":770,"percentOfMentions":819,"verbatims":820},0.2018,[821,822,823],"let off no colour","Barely any colour","Not as colourful as I expected",{"topic":825,"percentOfMentions":826,"verbatims":827},"Durability",0.16670000000000001,[828,829,830],"Doesn't last more than 1-2 seconds","Lasted a few seconds","These last only a minute",{"topic":784,"percentOfMentions":832,"verbatims":833},0.1491,[834,835,836],"Not as good as other brands I've bought in similar price range","Absolute rubbish","Bad quality",{"topic":803,"percentOfMentions":832,"verbatims":838},[839,840,841],"Not worth the money","Waste of money","wouldnt even say its worth 11 quid",{"topic":843,"percentOfMentions":844,"verbatims":845},"Functionality-Overall",0.10529999999999999,[846,847,848],"Barely worked","Don't work","It just doesnt work",{"topic":850,"percentOfMentions":851,"verbatims":852},"Smell",0.0526,[853],"Seemed to emit a noticeable aroma",{"topic":855,"percentOfMentions":851,"verbatims":856},"Flammable",[857],"let off some potent fumes",{"topic":808,"percentOfMentions":851,"verbatims":859},[860,861],"Not like the pictures","This product is obviously nothing like its listing",{"topic":863,"percentOfMentions":864,"verbatims":865},"Natural Resource Wastage",0.0263,[840],[867,869,871,873],{"reason":843,"pct":868},0.4,{"reason":808,"pct":870},0.3,{"reason":784,"pct":872},0.2,{"reason":855,"pct":199},[875,880,885,890],{"term":876,"volume":877,"growthQoq":878,"conversionRate":879},"fire colour changing powder",12398,0.942,0.1028,{"term":881,"volume":882,"growthQoq":883,"conversionRate":884},"magic fire sachets",4748,2.9892,0.1068,{"term":886,"volume":887,"growthQoq":888,"conversionRate":889},"magic fire",3980,0.6852,0.0807,{"term":891,"volume":892,"growthQoq":893,"conversionRate":894},"mystical fire",4257,0.3666,0.1025,[896,902,907,912,917,920],{"title":897,"href":898,"score":899,"verdict":188,"marketSize":900,"growth90":901},"cardboard cutter","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fcardboard-cutter",68,342868.79,0.3056,{"title":903,"href":904,"score":899,"verdict":188,"marketSize":905,"growth90":906},"door canopy","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fdoor-canopy",201704.95,1.8769,{"title":908,"href":909,"score":899,"verdict":188,"marketSize":910,"growth90":911},"fence post repair","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Ffence-post-repair",358526.62,-0.0822,{"title":913,"href":914,"score":899,"verdict":188,"marketSize":915,"growth90":916},"cat window guard","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fcat-window-guard",98419.39,4.1307,{"title":918,"href":919,"score":899,"verdict":188,"marketSize":905,"growth90":906},"sun shade","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fsun-shade",{"title":921,"href":922,"score":923,"verdict":188,"marketSize":924,"growth90":925},"brass hose connector","\u002Fresearch\u002Fuk\u002Fdiy-tools\u002Fbrass-hose-connector",69,66401.49,1.2285]