---
title: "Search terms — loo roll holder free standing - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/loo-roll-holder-free-standing/search-terms"
last_updated: "2026-07-31T17:10:45.785Z"
locale: en
meta:
  description: "Niche score 52/100 · £48K/yr market · 81K searches/yr · £12.98 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £48K/yr market · 81K searches/yr · £12.98 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — loo roll holder free standing - Flapen"
---

# **loo roll holder free standing**

**Worth a look**

Shows low returns (1.5%), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 22Conversion 55Competition 73Returns 86Price range 68Avg price 58Brand share 61Review moat 59Quality gap 70

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.80–£34.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,152.59**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.98**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£48K**

£48K/yr · 81K searches