---
title: "Long Drill Bits — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/long-drill-bits"
last_updated: "2026-07-31T12:33:41.460Z"
locale: en
meta:
description: "Niche score 50/100 · £38K/yr market · 66K searches/yr · £8.01 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £38K/yr market · 66K searches/yr · £8.01 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Long Drill Bits — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **long drill bits**
**Worth a look**
Shows low returns (0.7%), but a small market ($38K/yr) keeps it on the watch list.
Market size 9Growth 30Conversion 75Competition 44Returns 97Price range 22Avg price 22Brand share 67Review moat 86Quality gap 75
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****288.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.01**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.33–£18.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£38K**
£38K/yr · 66K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, long drill bits is a £38K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long drill bits market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#270**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **77%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**65%**
Top 20: 93%
**Top-5 click share**
**58%**
Top 20: 90%
**Open market**
**31%**
- TOOLMAYS14% - kuou14% - Neilsen13% - DUDUA13% - ReaJoys11% - MEEQIAO4%
## **Demand**
Weekly Amazon search volume, last 11 weeks — +4.3% search growth over the last 90 days.
2K1KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/long-drill-bits/trend)
## **Top long drill bits search terms**
- **long drill bits**22K/yr-4.5%4.3% conv. - **long wood drill bit**13K/yr+13.1%6.8% conv. - **long drill bits wood**10K/yr+13.9%8.5% conv. - **extra long drill bits**7K/yr-11.0%4.3% conv. - **extra long wood drill bits**5K/yr+23.4%6.5% conv. - **long drill bit**5K/yr-8.7%3.5% conv. - **long wood drill bits**4K/yr+24.9%6.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/long-drill-bits/search-terms)
## **Top long drill bits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**7PCS Wood Drill Bit Set 4 mm 5 mm 6 mm 7 mm 8 mm 10 mm 12 mm x 230 mm Long Drill Bits Wood For Hardwood Softwood Plywood Mdf And Chipboard**TOOLMAYS**£17.21**4.6★381 rev](https://www.amazon.co.uk/dp/B0D834J6KK) [2**5 PCS Extra Long Twist Drill Bits 150 mm Long High-Speed Steel Wood Drill Bits 2MM 3MM 3.5MM 4MM 5MM Hardness Spiral Wood Drill Bit Straight Shank Set for Drilling Tool**kuou**£5.01**4.3★554 rev](https://www.amazon.co.uk/dp/B08LPWMTGM) [3**8pcs 200mm Extra Long Twist Drill Bits Straight Shank High-Speed Steel for Wood Plastic and Aluminum**DUDUA**£10.47**4.5★1,132 rev](https://www.amazon.co.uk/dp/B07JVS5ND9) [4**Long Drill Bits Wood 5 Pcs Extra Long HSS Metal Twist Drill Bits Set 150mm High Speed Spiral Steel Bit for Wood Metal and Plastic (2-5mm)**ReaJoys**£4.66**4.1★137 rev](https://www.amazon.co.uk/dp/B0C2YCFWQ4) [5**Neilsen CT2475 3pc Wood Drill Set 6mm 8mm 10mm x 300mm Wood Drilling Drill Bit Set**Neilsen**£6.68**4.2★797 rev](https://www.amazon.co.uk/dp/B007ADIM00)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**7 Pcs Long Wood Drill Bit Set Extended Center Position Wood Drill Bit Set 12-inch (300 mm) Suitable for Various Woods Including Hardwood Plywood and Plastics (Metric 4/5/6/7/8/10/12 mm)**greywolf**£18.21**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GJS7FJHK) [**5pcs Extra Long Twist Drill Bits 150mm Long Wood Drill Bits High-Speed Steel Drill Bit Straight Shank Set For Hardened Metal Woodwork Plastic Aluminum Alloy And Drilling Tool(2-3-3.5-4-5mm)**JFGDVW**£3.33**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G6KWJ5JH) [**MOXPIFY Wood Auger Drill Bits 6mm Timber Drill Bits 460mm Long Hex Shank Extra Long Drill Bits Wood For Woodworking (6mm x 460mm)**MOXPIFY**£8.22**23 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4W6YX8) [**5 Pcs 150mm Extra Long Wood Drill Bits - Speed Steel Drill Bit Set for Wood Metal and Plastic - Precision and Durability for Woodworking and DIY Projects(2mm 3mm 3.5mm 4mm 5mm)**JOYVOX**£3.61**22 rev10mo ago](https://www.amazon.co.uk/dp/B0D83T6G3K) [**5 Pcs Extra Long Twists Drill Bit Set 150mm Extra Long High Speed Steel Twist Drill Bit Kit 2MM 3MM 3.5MM 4MM 5MM Hardness Spiral Drill Bit Straight Shank Set Speed Steel Drill Bits Set**Shenlee**£3.49**24 rev11mo ago](https://www.amazon.co.uk/dp/B0FMN5X5PZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**7 Pcs Long Wood Drill Bit Set Extended Center Position Wood Drill Bit Set 12-inch (300 mm) Suitable for Various Woods Including Hardwood Plywood and Plastics (Metric 4/5/6/7/8/10/12 mm)**greywolf**£18.21**4.1★**▲ 265%**](https://www.amazon.co.uk/dp/B0GJS7FJHK) [**METOTY 6mmx230mm Auger Drill Bit Extra Long Drill Bits6.35mm Hex Shank for Wood with Quick Change - 3-Cutter Design with Dual-Flute for Fast Chip Removal Fits Hardwood Softwood PVC Drywall**METOTY**£4.23**4.3★**▲ 262%**](https://www.amazon.co.uk/dp/B0FLJM6R83) [**MOXPIFY Wood Auger Drill Bits 6mm Timber Drill Bits 460mm Long Hex Shank Extra Long Drill Bits Wood For Woodworking (6mm x 460mm)**MOXPIFY**£8.22**4.2★**▲ 180%**](https://www.amazon.co.uk/dp/B0FW4W6YX8) [**5pcs Extra Long Twist Drill Bits 150mm Long Wood Drill Bits High-Speed Steel Drill Bit Straight Shank Set For Hardened Metal Woodwork Plastic Aluminum Alloy And Drilling Tool(2-3-3.5-4-5mm)**JFGDVW**£3.33**5.0★**▲ 87%**](https://www.amazon.co.uk/dp/B0G6KWJ5JH) [**7PCS Wood Drill Bit Set 4 mm 5 mm 6 mm 7 mm 8 mm 10 mm 12 mm x 230 mm Long Drill Bits Wood For Hardwood Softwood Plywood Mdf And Chipboard**TOOLMAYS**£17.21**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0D834J6KK)
**~~View all trending →~~**
## **What buyers say about long drill bits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“well made too”*
**Value For Money**24%
*“Good price”*
**Advertised Vs Actual Product**15%
*“100% accurate with description”*
**Ease Of Use**6%
*“incredibly useful”*
**Size-Overall**6%
*“Good range of sizes”*
**Correct Contents**4%
*“Good drill bits”*
**Durability**4%
*“seems robust”*
**Weight Light**2%
*“Its not too heavy for me to use”*
**Locally Manufactured**1%
*“buy from a quality UK supplier with British Standard materials”*
**Ease Of Cleaning**1%
*“so youre not constantly stopping to clean the hole”*
### **What buyers complain about **
**Quality-Overall**30%
*“Low quality”*
**Durability**29%
*“I was a little apprehensive buying these as some reviews said they are not very durable”*
**Strength**11%
*“Cheap fragile rubbish”*
**Flexibility**8%
*“are easily bendable by hand”*
**Defective Material/Parts**5%
*“Broken Bit”*
**Size-Overall**5%
*“Not fit for purpose”*
### **Top return reasons **
**Size-Overall**45%
**Defective Material/Parts**12%
**Functionality-Overall**8%
**Durability**8%
**Quality-Overall**8%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**5%
**Strength**5%
**Flexibility**2%
**Heating**1%
## **Common questions**
- **Is long drill bits profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the long drill bits niche?**
- 29 brands and 66 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in long drill bits?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.7%.
- **What does it cost to enter the long drill bits niche?**
- Listings span £3.33–£18.21; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.
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