---
title: "Logs — £630K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/logs"
last_updated: "2026-07-31T06:30:04.561Z"
locale: en
meta:
description: "Niche score 61/100 · £630K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £630K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Logs — £630K/yr Amazon UK Niche (2026) - Flapen"
---
# **logs**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 65Growth 11Conversion 68Competition 57Returns 100Price range 71Avg price 78Brand share 56Review moat 70Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.79–£42.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****706.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£630K**
£630K/yr · 633K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, logs is a £630K/yr Amazon United Kingdom market (633K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **logs market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£640K–£801K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **35%**
- **Sponsored**
- **74%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**25%**
- GardenCo23% - Green Olive Firewood Company15% - ecoblaze14% - Comfort Wood Fuels13% - Warma6% - simpa4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/logs/trend)
## **Top logs search terms**
- **logs**95K/yr-46.4%5.5% conv. - **fire logs**87K/yr-39.9%4.0% conv. - **fire wood**45K/yr+5.9%5.7% conv. - **log**47K/yr-0.0%0.1% conv. - **firewood**54K/yr-20.5%5.9% conv. - **logs for wood burner**107K/yr-70.9%6.1% conv. - **logs for fire pit**16K/yr+222.8%7.2% conv. - **kiln dried logs**42K/yr-33.7%4.9% conv. - **fire wood for fire pit**14K/yr+190.6%7.0% conv. - **wood for fire pit**12K/yr+188.7%6.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/logs/search-terms)
## **Top logs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£25K8%£50K12%£76K16%£101K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CWF Kiln Dried Kindling Wood Eco-Friendly Quick Lighting Pine & Spruce 6L Carry Pack (approx. 2kg) Kindling Sticks for Log Burners Fire Pit Pizza Ovens & Open Fires Brown**Comfort Wood Fuels**£3.79**4.6★249 rev](https://www.amazon.co.uk/dp/B0CWLRDXHK) [2**60L HARDWOOD LOGS Hotlogs Big White Bumper Bag Premium Kiln-Dried Wood (60 Litre) - Ideal for Open fires Fire Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens.**GardenCo**£19.48**4.2★218 rev](https://www.amazon.co.uk/dp/B0DVZN9JWL) [3**9KG Ecoblaze Premium Kiln Dried Hardwood Logs - Fire Logs Firewood Kindling Wood Fire Pits & Pizza Oven Wood - High Heat Log For BBQ Hardwood Woods for Wooden Burner - Eco-Friendly and Sustainable**ecoblaze**£8.68**4.2★2,932 rev](https://www.amazon.co.uk/dp/B075XQ9PBB) [4**75L HARDWOOD Longer Burning Kiln Dried Logs 3 x 25L Nets Ideal for Open fires Fire Wood Hot Wood Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens (3 x 25L)**GardenCo**£24.91**4.1★380 rev](https://www.amazon.co.uk/dp/B0CSDSPB12) [5**Kiln Dried Logs (6kg / 27Litre) for Wood Burners Log Burner Stoves Camping Fire Pit and Stoves Low Moisture Long Lasting High Heat Sustainably Sourced UK Firewood For Fireplaces Defra Approved**Green Olive Firewood Company**£13.43**3.9★131 rev](https://www.amazon.co.uk/dp/B0DCVVMBWR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**simpa 80L (25kg Approx) Kiln Dried Birch Hardwood Firewood Logs Perfect for Open fires Wood Burning Stoves Log Burners Campfires Fire Pits**simpa**£23.12**56 rev9mo ago](https://www.amazon.co.uk/dp/B0FTT7SKBH) [**Ecoblaze Kiln Dried Kindling Wood 2.5kg - Easy to Light Smokeless Fire Starter for Stoves Fire Pits BBQs Chimineas Wood Burners & Indoor or Outdoor Fires**ecoblaze**£5.71**98 rev11mo ago](https://www.amazon.co.uk/dp/B0FMNRGK4S) [**Green Olive Firewood Company 27L Kiln Dried Logs for Wood Burners (1 x 27L bag) British Made For Burning In Stoves Log Burners Open Fireplaces Pizza Ovens BBQs Camping Fire Pits Defra Firewood**Green Olive Firewood Company**£12.42**43 rev1y ago](https://www.amazon.co.uk/dp/B0FJFFT4J6) [**60L HARDWOOD LOGS Hotlogs Big White Bumper Bag Premium Kiln-Dried Wood (60 Litre) - Ideal for Open fires Fire Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens.**GardenCo**£19.48**218 rev1y ago](https://www.amazon.co.uk/dp/B0DVZN9JWL) [**106L Kiln Dried Real Wood Logs Mixed Premium Softwood - 2 x 53L Large Bags - Ready to Burn & Moisture Content Below 20% - Suitable for Fire Pits Open Fires Wood Burning Stoves Oven Burners**Warma**£24.58**17 rev1y ago](https://www.amazon.co.uk/dp/B0DTKGF81M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fuel Lodge Kiln Dried Ash Firewood Logs 60L - FSC Certified Ready to Burn Hardwood Low Moisture Under 20% Long Burning Logs for Wood Burner Pizza Ovens BBQ & Chiminea**Fuel Lodge**£24.34**4.0★**▲ 359%**](https://www.amazon.co.uk/dp/B08FJDYS3D) [**Ecoblaze Kiln Dried Kindling Wood 2.5kg - Easy to Light Smokeless Fire Starter for Stoves Fire Pits BBQs Chimineas Wood Burners & Indoor or Outdoor Fires**ecoblaze**£5.71**4.5★**▲ 222%**](https://www.amazon.co.uk/dp/B0FMNRGK4S) [**CWF Kiln Dried Kindling Wood Eco-Friendly Quick Lighting Pine & Spruce 6L Carry Pack (approx. 2kg) Kindling Sticks for Log Burners Fire Pit Pizza Ovens & Open Fires Brown**Comfort Wood Fuels**£3.79**4.6★**▲ 201%**](https://www.amazon.co.uk/dp/B0CWLRDXHK) [**Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)**PERFECTONISH**£14.32**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B0BM4N23DR) [**Log Barn Kiln-Dried Kindling Wood for Wood Burner approx 10kg 4 x 15l bag**Log-Delivery**£14.05**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B07JG524LW)
**~~View all trending →~~**
## **What buyers say about logs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Premium quality”*
**Value For Money**17%
*“Fair price”*
**Wood Quality**10%
*“Good Quality wood”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**6%
*“Good sizes”*
**Heating**5%
*“gives good heat”*
**Fire Resistance**5%
*“Works well with our smokeless fire pit”*
**Ease Of Use**3%
*“Convenient”*
**Durability**3%
*“Packaging: Durable”*
**Ease Of Cleaning**2%
*“No mess clean and easy to store”*
### **What buyers complain about **
**Value For Money**18%
*“more expensive”*
**Wood Quality**14%
*“Not hard wood”*
**Size-Overall**13%
*“Very big”*
**Advertised Vs Actual Product**9%
*“The way this item is presented is misleading”*
**Flammable**8%
*“Burning”*
**Quality-Overall**7%
*“Not as good as the real thing”*
**Heating**6%
*“so burns hot”*
**Thickness**3%
*“This kindling is way too thick”*
**Durability**2%
*“Dont last 2 hours”*
**Moist/Dry**2%
*“Definitely not kiln dried”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**20%
**Wood Quality**12%
**Value For Money**8%
**Flammable**7%
**Functionality-Overall**5%
**Quality-Overall**4%
**Weight Heavy**2%
**Moist/Dry**2%
**Product Condition**1%
## **Common questions**
- **Is logs profitable to sell on Amazon United Kingdom?**
- The niche generates £630K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the logs niche?**
- 20 brands and 74 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in logs?**
- Top complaints mined from reviews: Value For Money, Wood Quality, Size-Overall. The return rate is 0.1%.
- **When does demand for logs peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the logs niche?**
- Listings span £3.79–£42.35; the average listing price is £16.01 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
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