---
title: "Search terms — letterbox cage - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/letterbox-cage/search-terms"
last_updated: "2026-07-31T17:08:54.334Z"
locale: en
meta:
  description: "Niche score 54/100 · £159K/yr market · 328K searches/yr · £13.64 avg price. Soft demand (-20.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £159K/yr market · 328K searches/yr · £13.64 avg price. Soft demand (-20.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — letterbox cage - Flapen"
---

# **letterbox cage**

**Worth a look**

Shows low returns (1.4%), but soft demand (-20.7% this quarter) keeps it on the watch list.

Market size 33Growth 15Conversion 44Competition 62Returns 86Price range 53Avg price 64Brand share 66Review moat 71Quality gap 83

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****663.96**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.64**

avg listing price — sweet spot $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£7.72–£23.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£159K**

£159K/yr · 328K searches

**Growth**

**Bad****-20.7%**

90-day search growth — must beat 0% to launch