---
title: "Knife Blades — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/knife-blades"
last_updated: "2026-07-31T15:02:21.375Z"
locale: en
meta:
description: "Niche score 36/100 · £69K/yr market · 110K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £69K/yr market · 110K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Knife Blades — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **knife blades**
**Skip it**
Soft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 12Conversion 76Competition 23Returns 98Price range 26Avg price 24Brand share 44Review moat 36Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,941.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.41–£19.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.67**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£69K**
£69K/yr · 110K searches
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, knife blades is a £69K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **knife blades market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£69K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**17%**
- OX Tools29% - STANLEY17% - Blue spot Tools14% - Rolson10% - PATNFR9% - Belivy5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/knife-blades/trend)
## **Top knife blades search terms**
- **utility knife blades**34K/yr-30.1%4.7% conv. - **knife blades**31K/yr-28.9%4.1% conv. - **stanley blades pack of 100**15K/yr-10.3%8.6% conv. - **utility blades**7K/yr-22.1%4.1% conv. - **stanley knife blades 100 pack**8K/yr-32.1%9.6% conv. - **blade knife**7K/yr-24.7%1.3% conv. - **knife blade**6K/yr-25.1%2.0% conv. - **knife blades 100 pack**2K/yr-41.6%7.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/knife-blades/search-terms)
## **Top knife blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OX Pro 100 Pack Heavy Duty Knife Blades & Dispenser**OX Tools**£9.51**4.7★5,792 rev](https://www.amazon.co.uk/dp/B00JFY1Y1Q) [2**Blue Spot Tools 29194 100 PCE Utility Blades in Dispenser**Blue spot Tools**£5.47**4.6★3,263 rev](https://www.amazon.co.uk/dp/B001ILS3MW) [3**STANLEY 1992 Trimming Utility Knife Blade Regular Duty for Retractable Blade Knives 2-11-921**STANLEY**£2.77**4.7★9,912 rev](https://www.amazon.co.uk/dp/B0001IWB0I) [4**200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting**PATNFR**£12.04**4.5★53 rev](https://www.amazon.co.uk/dp/B0FLDLKHBC) [5**Rolson 62898 100pc Utility Knife Blade**Rolson**£6.72**4.3★1,275 rev](https://www.amazon.co.uk/dp/B0080R21VG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JD Brands Snap Off Blades 18mm 10 Pack Replacement Utility Knife Blades Sharp Cutting Edge for DIY and Trade Use**JD Brands**£2.41**59 rev10mo ago](https://www.amazon.co.uk/dp/B0FP5MCYPY) [**Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use**Belivy**£8.59**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FP1WN7C7) [**200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting**PATNFR**£12.04**53 rev11mo ago](https://www.amazon.co.uk/dp/B0FLDLKHBC) [**Bosch Professional 50 Replacement Blades in a Dispenser (Compatible with Bosch Professional Trapezoid Blade Knife)**Bosch Professional**£12.36**519 rev5y ago](https://www.amazon.co.uk/dp/B095SVZR5S) [**WORKPRO Trapezoid Blade Set 100-Pack SK5 Stainless Steel Blades**WORKPRO**£6.72**19,929 rev6y ago](https://www.amazon.co.uk/dp/B015W3AKDQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WORKPRO Trapezoid Blade Set 100-Pack SK5 Stainless Steel Blades**WORKPRO**£6.72**4.7★**▲ 121%**](https://www.amazon.co.uk/dp/B015W3AKDQ) [**STANLEY Heavy Duty 1992 Knife Blades (Pack of 100) 1-11-921**STANLEY**£19.31**4.7★**▲ 110%**](https://www.amazon.co.uk/dp/B0001IW8S8) [**JD Brands Snap Off Blades 18mm 10 Pack Replacement Utility Knife Blades Sharp Cutting Edge for DIY and Trade Use**JD Brands**£2.41**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0FP5MCYPY) [**200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting**PATNFR**£12.04**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B0FLDLKHBC) [**Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use**Belivy**£8.59**4.8★**▲ 50%**](https://www.amazon.co.uk/dp/B0FP1WN7C7)
**~~View all trending →~~**
## **What buyers say about knife blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Amazing quality”*
**Value For Money**29%
*“Good Value”*
**Advertised Vs Actual Product**7%
*“As expected”*
**Strength**7%
*“Handy little holder sturdy”*
**Size-Overall**7%
*“Fits just right”*
**Ease Of Use**6%
*“Handy”*
**Durability**5%
*“Five stars for reliability, durability, and being a proper toolbox essential”*
**Design-Overall**2%
*“good design”*
**Assembly/Installation**1%
*“easy to install/,use”*
**Adhesion/Stickiness**1%
*“fixes to the wall easily”*
### **What buyers complain about **
**Dispensing Mechanism**20%
*“Dispenser broke quite quickly though”*
**Quality-Overall**17%
*“Cheap and total garbage”*
**Durability**10%
*“Blunt with in a week”*
**Value For Money**9%
*“for the money given it's not worth it”*
**Size-Overall**9%
*“only fit OX knives”*
**Thickness**7%
*“Thinner than branded blades”*
**Rusts/Corrodes**7%
*“every single blade went rusty within about a month or 2”*
**Advertised Vs Actual Product**7%
*“The description is false”*
**Material Quality**3%
*“Poppies of OX or theyve substantially used cheaper materials,they are terrible,nowhere near like the previous ones I bought,blunt before you even cut anything,terrible blades,do NOT buy”*
**Jamming/Clogging**2%
*“don't fit the knife because they jam the slider”*
### **Top return reasons **
**Size-Overall**60%
**Compatibility-Overall**10%
**Quality-Overall**10%
**Assembly/Installation**5%
**Durability**5%
**Functionality-Overall**5%
**Strength**5%
**Defective Material/Parts**5%
## **Common questions**
- **Is knife blades profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the knife blades niche?**
- 12 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in knife blades?**
- Top complaints mined from reviews: Dispensing Mechanism, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for knife blades peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the knife blades niche?**
- Listings span £2.41–£19.31; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 2,941 reviews — the moat a new listing must climb.
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