---
title: "Reviews — key - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/key/reviews"
last_updated: "2026-07-31T14:08:37.781Z"
locale: en
meta:
  description: "Niche score 42/100 · £52K/yr market · 141K searches/yr · £5.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £52K/yr market · 141K searches/yr · £5.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — key - Flapen"
---

# **key**

**Skip it**

Prices mostly outside the sweet spot ($2.50–$9.69) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 70Competition 24Returns 96Price range 0Avg price 16Brand share 48Review moat 80Quality gap 70

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****401.44**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.78**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£52K**

£52K/yr · 141K searches

**Price range**

**Bad****£2.50–£9.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100