---
title: "Reviews — key safe - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/key-safe/reviews"
last_updated: "2026-07-31T08:01:39.405Z"
locale: en
meta:
  description: "Niche score 60/100 · £3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — key safe - Flapen"
---

# **key safe**

**Worth a look**

Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 24Conversion 89Competition 32Returns 94Price range 81Avg price 77Brand share 57Review moat 26Quality gap 42

**Market size**

**Incredible****£3.0M**

£3.0M/yr · 1.9M searches

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£6.23–£55.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£15.68**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,902.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch