---
title: "Trend — intercom - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/intercom/trend"
last_updated: "2026-07-31T15:55:46.001Z"
locale: en
meta:
  description: "Niche score 48/100 · £95K/yr market · 122K searches/yr · £50.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £95K/yr market · 122K searches/yr · £50.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — intercom - Flapen"
---

# **intercom**

**Skip it**

Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 17Conversion 19Competition 61Returns 32Price range 36Avg price 93Brand share 71Review moat 87Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£50.76**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****250.52**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£14.79–£250.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£95K**

£95K/yr · 122K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")