---
title: "Intercom — £95K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/intercom"
last_updated: "2026-07-31T14:56:46.162Z"
locale: en
meta:
description: "Niche score 48/100 · £95K/yr market · 122K searches/yr · £50.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £95K/yr market · 122K searches/yr · £50.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Intercom — £95K/yr Amazon UK Niche (2026) - Flapen"
---
# **intercom**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 17Conversion 19Competition 61Returns 32Price range 36Avg price 93Brand share 71Review moat 87Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£50.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****250.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£14.79–£250.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£95K**
£95K/yr · 122K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, intercom is a £95K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **intercom market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£76K–£102K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**32%**
- HISUEKIG29% - Mercury11% - ChunHee9% - Sarini7% - HOSMART6% - Electrovision5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/intercom/trend)
## **Top intercom search terms**
- **intercom**33K/yr-14.9%0.9% conv. - **intercom systems for home**30K/yr-15.4%1.4% conv. - **wireless intercom**12K/yr-21.1%1.6% conv. - **intercom doorbell**8K/yr-19.2%0.5% conv. - **wireless intercom system**5K/yr+19.6%0.6% conv. - **door intercom system**6K/yr-12.4%0.5% conv. - **door intercom**5K/yr-16.7%0.5% conv. - **intercom system**4K/yr-4.4%1.1% conv. - **intercom system for home**5K/yr-32.6%0.6% conv. - **intercom for elderly**4K/yr-22.6%2.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/intercom/search-terms)
## **Top intercom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£14K20%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Intercom Systems for Home 2 Way Wireless Intercom with Rainproof Design for Indoor Outdoor Household Office Interphone System Improvement Security**HISUEKIG**£23.27**3.9★41 rev](https://www.amazon.co.uk/dp/B0F9PSBCJG) [2**ChunHee Full Duplex Intercom Systems for Home 2 Way Contact intercom system**ChunHee**£32.62**4.0★307 rev](https://www.amazon.co.uk/dp/B0FL77QDPN) [3**2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range**HISUEKIG**£25.42**3.8★9 rev](https://www.amazon.co.uk/dp/B0GJDV9DJ3) [4**Sarini 2 Way Voice Intercom System Super Long Range Wireless Intercom Waterproof Indoor/Outdoor Interphone Easy Install for Home Hospital Office**Sarini**£21.71**4.0★41 rev](https://www.amazon.co.uk/dp/B0DJVLR8PW) [5**Bell System 801 Door Entry Handset - White**Electrovision**£19.96**4.3★597 rev](https://www.amazon.co.uk/dp/B000KGY1DG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wireless Home Intercom System for Elderly Two Way Talk Communication Caregiver Pager Nurse Calling Home Intercom System for Patient Senior Disabled Pregnant (White)**Plyisty**£30.59**12 revtoday](https://www.amazon.co.uk/dp/B0CWGSLT4F) [**Wireless Intercom Systems for Home 2 Way Magnetic Radio Full Duplex Communication Interphone Auto Answer Direct Talk Broadcasting 500m Range for Home Hospital Office Classroom (2 Pack)**HISUEKIG**£27.07**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYSKC6RK) [**Mercury 2-Wire Audio Door Phone System Clear Two-Way Communication Weatherproof Outdoor Unit & Electronic Lock Control Easy Wired Home Intercom System UK**Mercury**£23.36**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWMQVKW) [**2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range**HISUEKIG**£25.42**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDV9DJ3) [**3PCS Intercom Systems for Home Wireless Intercom Doorbells 500m Waterproof Home Communication System Doorbell Intercom System for Home Office Hospital**Yosoo Health Gear**£43.28**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GH1S2156)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wireless Intercom Systems for Home 2 Way Magnetic Radio Full Duplex Communication Interphone Auto Answer Direct Talk Broadcasting 500m Range for Home Hospital Office Classroom (2 Pack)**HISUEKIG**£27.07**4.0★**▲ 338%**](https://www.amazon.co.uk/dp/B0GYSKC6RK) [**Mercury 2-Wire Audio Door Phone System Clear Two-Way Communication Weatherproof Outdoor Unit & Electronic Lock Control Easy Wired Home Intercom System UK**Mercury**£23.36**0.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0GSWMQVKW) [**2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range**HISUEKIG**£25.42**3.8★**▲ 195%**](https://www.amazon.co.uk/dp/B0GJDV9DJ3) [**3PCS Intercom Systems for Home Wireless Intercom Doorbells 500m Waterproof Home Communication System Doorbell Intercom System for Home Office Hospital**Yosoo Health Gear**£43.28**2.7★**▲ 182%**](https://www.amazon.co.uk/dp/B0GH1S2156) [**Wireless Home Intercom System for Elderly Two Way Talk Communication Caregiver Pager Nurse Calling Home Intercom System for Patient Senior Disabled Pregnant (White)**Plyisty**£30.59**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0CWGSLT4F)
**~~View all trending →~~**
## **What buyers say about intercom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Easy to use”*
**Quality-Overall**16%
*“Excellent Product”*
**Value For Money**9%
*“Reasonable priced”*
**Assembly/Installation**8%
*“Very easy install works well”*
**Range**8%
*“Good range within the house”*
**Advertised Vs Actual Product**7%
*“As described”*
**Battery Life**6%
*“Good battery life on standby”*
**Efficiency**6%
*“Works well”*
**Functionality-Overall**4%
*“Doorbell works fine”*
**Charging**3%
*“ours fully charged”*
### **What buyers complain about **
**Charging**15%
*“The monitor only last about 3 hours on a full charge”*
**Quality-Overall**13%
*“Looks n feels cheap”*
**Compatibility-Overall**9%
*“1* for the fact that sadly this phone wasn't compatible”*
**Audio Volume**8%
*“speaker phone seems to be louder than the previous”*
**Functionality-Overall**7%
*“Does not work”*
**Natural Resource Wastage**7%
*“Waste of money”*
**Noise Level**7%
*“the loudest one is REALLY loud”*
**Durability**5%
*“One unit stopped working after a week - what a waste of money”*
**Instructions/User Manual/Troubleshooting**5%
*“nothing else happens despite following the sketchy instructions”*
**Battery Life**5%
*“Don't waste your money - the batteries charged last 5 minutes so a waste of time really”*
### **Top return reasons **
**Compatibility-Overall**18%
**Functionality-Overall**15%
**Connectivity-Overall**10%
**Charging**9%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Range**3%
**Size-Overall**3%
**Audio Quality**3%
## **Common questions**
- **Is intercom profitable to sell on Amazon United Kingdom?**
- The niche generates £95K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the intercom niche?**
- 19 brands and 39 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in intercom?**
- Top complaints mined from reviews: Charging, Quality-Overall, Compatibility-Overall. The return rate is 4.5%.
- **When does demand for intercom peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the intercom niche?**
- Listings span £14.79–£250.38; the average listing price is £50.76 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.
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