---
title: "Trend — insulation - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/insulation/trend"
last_updated: "2026-07-31T14:06:45.210Z"
locale: en
meta:
  description: "Niche score 56/100 · £232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — insulation - Flapen"
---

# **insulation**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 14Conversion 35Competition 78Returns 98Price range 88Avg price 88Brand share 69Review moat 68Quality gap 37

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.24**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.08–£94.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****785.15**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£232K**

£232K/yr · 405K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.1%**

90-day search growth — must beat 0% to launch