---
title: "Insulation Board — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/insulation-board"
last_updated: "2026-07-31T10:52:57.653Z"
locale: en
meta:
description: "Niche score 46/100 · £38K/yr market · 108K searches/yr · £37.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £38K/yr market · 108K searches/yr · £37.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Insulation Board — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **insulation board**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 12Competition 71Returns 98Price range 34Avg price 95Brand share 46Review moat 96Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****83.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£37.10**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.81–£251.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£38K**
£38K/yr · 108K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, insulation board is a £38K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insulation board market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£37K–£46K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **17%**
- **Sponsored**
- **50%**
- **Out of stock**
- **17.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**19%**
- NOVECRAFTO28% - Triplast21% - LOWENERGIE11% - Generic11% - Cosyspace6% - Pluto Packaging4%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -11.7% search growth over the last 90 days.
5K4KBlack Friday '25Spike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/insulation-board/trend)
## **Top insulation board search terms**
- **insulation board**57K/yr-11.3%0.7% conv. - **pir insulation board**7K/yr-6.3%0.9% conv. - **celotex insulation board**7K/yr-13.4%0.6% conv. - **foam insulation board**4K/yr+52.0%0.4% conv. - **insulation boards**6K/yr-16.9%0.5% conv. - **kingspan insulation**5K/yr+41.4%0.1% conv. - **insulation board 25mm**6K/yr-34.4%1.3% conv. - **insulated plasterboard**5K/yr-41.2%0.0% conv. - **insulation board 50mm**4K/yr-28.9%1.1% conv. - **25mm insulation boards**3K/yr-15.7%1.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/insulation-board/search-terms)
## **Top insulation board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£3K12%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds**NOVECRAFTO**£12.76**4.9★24 rev](https://www.amazon.co.uk/dp/B0FR9964D7) [2**Triplast Expanded Polystyrene Foam Sheets EPS 70 (12 Sheets 1200 x 600 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects**Triplast**£35.67**4.5★325 rev](https://www.amazon.co.uk/dp/B0CZTWP692) [3**NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs**NOVECRAFTO**£14.62**4.9★24 rev](https://www.amazon.co.uk/dp/B0GT292D79) [4**Insulation Board Foam XPS Underfloor Heating Thermal Acoustic 6mm 10mm 20mm 1200x600mm (10mm)**Cosyspace**£4.97**4.7★91 rev](https://www.amazon.co.uk/dp/B09VTJ7DYB) [5**Triplast Expanded Polystyrene Foam Sheets EPS 70 (10 Sheets 600 x 400 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects**Triplast**£15.46**4.5★325 rev](https://www.amazon.co.uk/dp/B0CZTXPWYD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms**NOVECRAFTO**£19.40**24 rev2mo ago](https://www.amazon.co.uk/dp/B0H2HV8ZBQ) [**NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs**NOVECRAFTO**£14.62**24 rev4mo ago](https://www.amazon.co.uk/dp/B0GT292D79) [**NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs**NOVECRAFTO**£77.69**24 rev4mo ago](https://www.amazon.co.uk/dp/B0GT2GGNX2) [**Polystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm**BIgGouannie**£8.30**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GCP96R9T) [**PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds**NOVECRAFTO**£12.76**24 rev10mo ago](https://www.amazon.co.uk/dp/B0FR9964D7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Polystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm**BIgGouannie**£8.30**3.5★**▲ 282%**](https://www.amazon.co.uk/dp/B0GCP96R9T) [**NOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms**NOVECRAFTO**£19.40**4.9★**▲ 276%**](https://www.amazon.co.uk/dp/B0H2HV8ZBQ) [**AKOLAFE 35 Pcs Van Insulation Self Adhesive 25x18cm Van Sound Deadening 7mm Thick Reflective Aluminium Foam Radiator Reflector Panels for Floors Roofs Camper Vans**AKOLAFE**£17.73**4.0★**▲ 271%**](https://www.amazon.co.uk/dp/B0F6CBFNCG) [**NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs**NOVECRAFTO**£77.69**4.9★**▲ 242%**](https://www.amazon.co.uk/dp/B0GT2GGNX2) [**NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs**NOVECRAFTO**£14.62**4.9★**▲ 238%**](https://www.amazon.co.uk/dp/B0GT292D79)
**~~View all trending →~~**
## **What buyers say about insulation board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**25%
*“As advertised”*
**Quality-Overall**19%
*“No complaints”*
**Value For Money**14%
*“much cheaper option”*
**Ease Of Use**13%
*“Easy to use”*
**Size-Overall**6%
*“Size good”*
**Material Quality**5%
*“Good poly sheets ideal for insulation”*
**Strength**3%
*“robust”*
**Noise Level**3%
*“also with noise funny enough”*
**Thickness**3%
*“Nice thickness easy to cut”*
**Adhesion/Stickiness**3%
*“Used on back of garage door to help insulate the garage as described sticks to door no problem”*
### **What buyers complain about **
**Durability**20%
*“It breaks up”*
**Noise Level**20%
*“Can't hear the Rats in the loft anymore”*
**Size-Overall**15%
*“dimensions not correct”*
**Strength**10%
*“Could be a little denser in construction”*
**Adhesion/Stickiness**8%
*“Rubbish stuff awkward to use and missing glue”*
**Ease Of Use**8%
*“difficult to work with”*
**Quality-Overall**8%
*“This insulation roll is poor quality”*
**Value For Money**5%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**34%
**Material Quality**13%
**Quality-Overall**10%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**5%
**Hard Feel**4%
**Strength**4%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Compactness**2%
## **Common questions**
- **Is insulation board profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 42 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the insulation board niche?**
- 19 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in insulation board?**
- Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 0.4%.
- **What does it cost to enter the insulation board niche?**
- Listings span £4.81–£251.96; the average listing price is £37.10 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.
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